2019 Nonprofit Giving Trends

Infographic | February 11, 2020

Crowdfunding, or any form of group fundraising, used to refer to startups and individual projects seeking investors. Today, online crowdfunding sites (think Kickstarter and GoFundMe) have expanded to give individuals and organizations alike the power to create simple online support campaigns.

Infographic | December 6, 2021

The end of the year brings some of the biggest giving months for nonprofits. It’s the time of year where donors are willing to give more and in greater quantity! Start preparing early to ensure the greatest impact for your campaign. We’ve outlined 5 easy steps to help increase the reach and impact of your year-end giving campaign.

Infographic | March 24, 2020

Generous, decisive, and determined to help the world, women can have an even greater impact by upping their financial knowledge. Those are the findings of a 2017 report on women and giving from Fidelity Charitable. In addition to identifying the different ways Millennial and Baby Boomer women give, the report also explores some of the ways women’s giving is distinctive from men’s. See the highlights in our infographic below and discover our giving guides created to help both Millennial and Baby Boomer women maximize their impact.

Infographic | May 31, 2022

Fundraisers are always looking for the next best event idea. Check out these resources to keep the ideas flowing!

Infographic | February 4, 2020

Giving Goes Digital in the Future of Fundraising. It has been discovered that the idea of raising funds online is growing very fast. Over the past decade, fundraising has improved significantly. In the year 2000, fundraising stood at 1.7% while in 2010, online fundraising alone stood at 10.7%. In an economy with GDP of $14.99 trillion, total fundraising contributed 2%. It was discovered that for a GDP of 40%, total fundraising contributed 2%. Nevertheless, the massive rates of online giving represent a small fraction of overall giving. This channel of giving is an opportunity for non-profit organizations to raise funds.

Infographic | October 4, 2021

The online survey of 1,964 nonprofit professionals was conducted between September 7–October 1, 2021. Data is self-reported, not transactional. In September of 2021, we conducted a survey to better understand how event and online fundraising has evolved this past year, and how nonprofits are preparing for a post-pandemic future. This report looks at some of the year’s biggest challenges, where nonprofits are finding success, and the outlook for 2022. Results are based on an online survey of 1,954 nonprofit professionals, representing a wide cross section of organization sizes and industries.