12 Fundraising Ideas Based on Search Trends

August 16, 2017

Using data collected from their search engine’s queries, Google’s Marketer’s Almanac provides insights about consumer data to marketers across sectors. With this information, you can design campaigns around popular topics and search trends and make your organization approachable to a wide range of individuals. The more approachable you are, the more likely someone is going to lend an ear, recognize the importance of your cause, and contribute to your mission.

Spotlight

Canadian Red Cross

The Canadian Red Cross is part of the largest humanitarian network in the world, the International Red Cross and Red Crescent Movement. Our mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.

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The State of Service 2021 (Infographic): A Survey and Report by x2VOL

Infographic | May 4, 2021

Student service continues to develop in the ever-changing COVID-19 world. However, 2021 might look a little bit different than 2020. In April 2021, x2VOL surveyed administrators, service leaders, and nonprofit organizations to better understand the impact COVID-19 had on community service in the Spring 2021 semester and what the outlook is for Fall 2021.

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Positive signs prevail in nonprofit sector despite COVID-19 disruptions

Infographic | March 22, 2021

The 2021 Nonprofit Technology Trends Survey, sponsored by Sage Intacct, asked over 520 nonprofit finance leaders about how their organizations use technology to achieve mission success.

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Google Ad Grants: Nonprofits Take Note

Infographic | April 15, 2020

The following infographic provides information about Google‘s Ad Grant program, which is one of the largest nonprofit marketing missed opportunities. Google Grants provides nonprofit organizations that have a current 501(c)(3) status with the ability to promote their missions and causes on Google’s search results with $10,000 in monthly in-kind ad spend.

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Responsibilities of the Nonprofit Board

Infographic | April 8, 2020

Like for-profit businesses, nonprofits range in size from small and medium organizations to very large, well-established organizations. These differences in size affect the way that nonprofits conduct every aspect of their operations, including fundraising, developing volunteer programs, establishing financial processes, and selecting a board of directors.

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Best Practices for Virtual Fundraising

Infographic | April 6, 2020

Whether it's part of a planned attempt to grow online, or in reaction to an unforeseen change to a live event -nonprofits need a plan to expand fundraising virtually. Follow these best practices to plan your move to a virtual fundraiser.

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Forecasting Charity CRM Trends for 2020

Infographic | March 30, 2020

In the for-profit world, CRM stands for Customer Relationship Management. In the charity sector, the preferred term for the same technology is Constituent Relationship Management. The reason for the difference in name is simple: in this space, the technology has a broader remit. Charity CRM systems are used for everything from managing fundraising campaigns and driving and measuring donor engagement, to marshalling volunteers and measuring the impact of your programs.

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Spotlight

Canadian Red Cross

The Canadian Red Cross is part of the largest humanitarian network in the world, the International Red Cross and Red Crescent Movement. Our mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.

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