WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND

| August 21, 2019

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In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It mandates a fluency in tone and subtext as well as vocabulary and grammar. In short, it requires a highly competent person to effect resonance. In theory, companies could (and some do) perform translation and localization work in-house. But the reason so many choose not to is because a language service provider (LSP) like Lionbridge can help simplify processes (and, in the long run, reduce costs) when translation and localization get really complicated.
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Thrivent

Thrivent is a not-for-profit financial services organization that helps Christians on the Wise With Money Journey. As a mission-driven, membership-owned organization, Thrivent offers its more than 2 million members and customers a broad range of financial products, services and guidance to help them obtain a life of contentment, confidence and generosity. Thrivent and its subsidiary and affiliate companies offer insurance, investments, banking and advice over the phone, online as well as through financial representatives and independent agents nationwide.

Spotlight

Thrivent

Thrivent is a not-for-profit financial services organization that helps Christians on the Wise With Money Journey. As a mission-driven, membership-owned organization, Thrivent offers its more than 2 million members and customers a broad range of financial products, services and guidance to help them obtain a life of contentment, confidence and generosity. Thrivent and its subsidiary and affiliate companies offer insurance, investments, banking and advice over the phone, online as well as through financial representatives and independent agents nationwide.

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