The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth

| July 8, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business model puts tremendous pressure on sales organizations to facilitate a seamless transition between the buyer and customer journey and ensure customers are seeing the value they were promised during their evaluation. Many sales leaders are drowning in data and struggling to figure out what key metrics they should track to reveal their progress in growing subscription revenue. One powerful, simple metric enables sales leaders to pull the right levers to grow revenue: the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC).
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Mennonite Central Committee (MCC) shares God's love and compassion for all in the name of Christ by responding to basic human needs and working for peace and justice. MCC has workers or financial commitments in more than 60 countries around the world, including the U.S. and Canada. Together, MCC U.S. and MCC Canada administer this work. MCC is concrete and hands-on. MCC addresses basic human needs such as water, food and shelter and works alongside churches and communities in a variety of efforts to build peace. You can take part in the work of MCC, whether by serving in your home country or abroad, by donating time or money or by canning meat, sewing blankets, assembling kits for humanitarian aid, volunteering in thrift shops or for relief sales or participating in advocacy campaigns.

Spotlight

Mennonite Central Committee

Mennonite Central Committee (MCC) shares God's love and compassion for all in the name of Christ by responding to basic human needs and working for peace and justice. MCC has workers or financial commitments in more than 60 countries around the world, including the U.S. and Canada. Together, MCC U.S. and MCC Canada administer this work. MCC is concrete and hands-on. MCC addresses basic human needs such as water, food and shelter and works alongside churches and communities in a variety of efforts to build peace. You can take part in the work of MCC, whether by serving in your home country or abroad, by donating time or money or by canning meat, sewing blankets, assembling kits for humanitarian aid, volunteering in thrift shops or for relief sales or participating in advocacy campaigns.

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