GiveSmart by Community Brands, the industry's premier fundraising software for NGOs and schools, recently presented findings from a recent research study on the state of technology and fundraising. The findings revealed that organizations have a lot of room to improve the donor experience and better help their personnel with technology adoption.
In January and February 2022, Community Brands partnered with FINN Partners to poll over 500 charity fundraising and development professionals about technology adoption and use, as well as its influence on giving and the donor experience. Development directors, special event senior staff, executive directors, and volunteer managers were among the respondents. The findings of the study look at how organizations are meeting their financial goals, responding to donor preferences, and how their tools hinder or empower them.
The importance of developing technology and its impact on organizations and schools were among the key results of the study. Only one in five organizations believe their present technology can satisfy their future demands, according to more than three-quarters of respondents. Furthermore, firms with efficient technology are better able to accommodate changing needs and achieve greater stability and overall performance, whereas inefficient organizations rely more on inherited technology and redundant tools.
Technology, according to 95% of respondents, will be critical in attaining their 2022 fundraising targets. Nine out of ten respondents who work for nonprofits or schools that utilize technology early say they have a better understanding of their supporters.
Organizational success and employee happiness gain from using fewer solutions to fulfill broader objectives. Eight out of 10 fundraisers use two or more technologies to suit their demands, while nine out of ten want a single system of record to handle everything.
Our research shows a correlation between modern technology, successful fundraising, and organizational efficiency. Nonprofits expect to grow and those that adopt modern technology solutions have more stability and achieve greater success. Providing staff with modern tools will benefit the donor experience and enhance fundraising capabilities, which in turn, allows organizations a better path to serving their mission and reaching their goals."
Steve Greanias, GiveSmart General Manager
In the categories of Nonprofit Fundraising, Event Management, Virtual Event, and Donor Management, GiveSmart just received TrustRadius Top Rated honors. Community Brands announced in the spring that GiveSmart, MobileCause, and SimplyFundraising CRM would be combined into one powerful fundraising management platform. The three best-in-class fundraising tools will help modern schools and nonprofits succeed, develop their missions, and attract more donors.