Nonprofit Technology

Regal Partners with Variety -- the Children's Charity to Raise Money for Kids with Special Needs

Regal is partnering with Variety – the Children's Charity to raise funds through limited-edition gold heart pins featuring Otto, the unforgettable new Minion character who sports braces and is always eager to help, from Illumination's action-packed new feature film, Minions: The Rise of Gru, coming to theatres everywhere July 1, 2022. Proceeds from the pins benefit Variety programs that provide life-changing equipment, services and experiences to children who live with special needs or who are disadvantaged.

The collector's item pin will be available at Regal locations nationwide for a minimum donation of $3.00 starting March 31, 2022, through the month of April.

Illumination's Despicable Me franchise, which includes Minions, is the most successful animated franchise in cinematic history, beloved by audiences of all ages around the globe. Illumination is proud to support Regal and Variety – the Children's Charity in their vital and invaluable campaign.

Regal has a long history of giving back to the communities our theatres operate in. We are truly excited to partner with Variety – the Children's Charity on this nationwide fundraising effort. Variety has made a difference in so many children's lives and with the help of our friends at Illumination, proceeds from these limited-edition pins will benefit programs that assist children with a disability or are disadvantaged."

Ken Thewes, CMO at Regal

About Regal
Regal, a subsidiary of the Cineworld Group, operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 6,771 screens in 504 theatres in 42 states along with the District of Columbia and Guam as of February 28, 2022. We believe that the size, reach and quality of the company's theatre circuit provides its patrons with a convenient and enjoyable moviegoing experience. We are committed to being "The Best Place to Watch a Movie!" Additional information is available on Regal's website: REGmovies.com.

About Variety - the Children's Charity
Variety – the Children's Charity has a 94-year legacy of caring for children across the globe when family income, insurance, and the government cannot.  Since its founding in 1928, Variety has grown to 41 chapters throughout the world and raised more than $1 billion to assist the treatment and care of children who have a disability or are disadvantaged. Through direct grants and programs, Variety provides the gifts of independence, self-esteem, mobility and communication; survival, recovery, well-being and health; and education, confidence and achievement for children who have a disability or are disadvantaged.

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