According to iWave, the industry's top-rated fundraising intelligence product, Prospect Lists is a new tool that reimagines prospecting in the nonprofit arena. The company's unique approach helps development teams find more potential donors in less time, raise more money, and improve the quality of leads along the donor funnel.
Prospect identification and certification are two of the most difficult tasks faced by fundraisers. Identifying good-fit prospective donors is a time-consuming, manual procedure fraught with guesswork and missed possibilities. In donor prospecting, poor data is a big concern since it promotes bad leads and produces unsatisfactory outcomes.
Development teams know that the key to a healthy prospect pipeline is to start with a high-quality list of potential contributors who are interested in supporting their purpose. iWave, on the other hand, tailors its strategy to suit all types of businesses and missions, whilst other solutions take a one-size-fits-all approach to developing prospect lists.
At iWave, we are focused on developing cutting-edge solutions that enable nonprofits to build a better world, faster.” Ross further added, "With the launch of Prospect Lists, we're putting the power of AI and big data behind every fundraising team and reimagining one of the most important steps in the donor funnel. Having the ability to identify strong donor candidates means that development teams can prioritize their efforts and spend less time researching and more time cultivating the right prospects."
Ross Beattie, President and CEO at iWave
iWave's AI-powered platform analyzes billions of charitable and wealth indicators to find people who are a good fit for NGOs and reveals key insights that allow them to respond quickly. Because iWave is linked to a wide range of sources of financial, charitable, and biographical data, fundraising professionals have access to all the information they need to get a full picture of their prospects, including accurate contact information.
This functionality is in addition to other recent iWave advancements that have established iWave as the industry's most advanced fundraising intelligence platform. Users can establish Smart Notifications to automatically monitor target potential donors for new intelligence and receive real-time alerts once a prospect list has been created, ensuring that choices and actions are based on the most up-to-date and correct information. Users can also use iWave Connections to find people who are connected to their prospects and expand their network.