LifeLegacy | July 22, 2022
LifeLegacy, a platform created to allow all Americans leave a legacy for their families and favorite charities, has announced a strategic partnership with PlannedGiving.com, one of the most trusted planned giving marketing and donor relations companies in the nonprofit sector. LifeLegacy's proprietary product platform, including online wills, life insurance, advanced directives, power of attorney and more will now be available to thousands of PlannedGiving.com's clients through its LegacyPlanner suite.
The partnership is focused on allowing everyone, no matter their means, to leave the world a better place.
"LifeLegacy and PlannedGiving.com have similar goals. We want to bring human touch and technology together to help charitable organizations receive more planned gifts from donors, Our new LegacyPlanner wills and associated end-of-life planning documents are built on the LifeLegacy digital platform. LegacyPlanner gives fundraising leaders a tool that is accessible, simple, personal, secure and free to donors."
-Viken Mikaelian, CEO of Plannedgiving.com.
LifeLegacy's technology complements PlannedGiving.com's products and services and will support PlannedGiving.com's mission to help thousands of nonprofits, educational institutions and religious organizations drive more planned gifts.
Jordan Cassidy, co-founder of LifeLegacy, will join PlannedGiving.com as Head of Client Legacy Planning to lead all redistribution efforts.
A strong planned giving strategy with powerful online tools is critical to smooth the ebbs and flows of annual giving, says Jordan Cassidy. In uncertain times, annual donations may be reduced, but planning to give in the future takes on added importance. Leveraging tools available from LifeLegacy and PlannedGiving.com is a fiscally sound route for donors. Nonprofits can now secure the longevity of their mission and financial health via this unique partnership.
LifeLegacy's Legacy Planning platform democratizes legacy planning for all Americans and enables nonprofits, financial institutions, and PEOs to broaden the accessibility of estate planning for their donors, clients, and worksite employees.
PlannedGiving.com offers a suite of estate planning products such as LegacyPlanner and an estate planning kit called Live Well, Leave Well. PlannedGiving.com activates individuals of all demographics to think about and plan for the inevitable, while inspiring them to shape their legacy, and sparing their families unnecessary heartache.
Charitystars | June 01, 2022
CharityStars is giving one lucky winner the chance to meet Rip (Cole Hauser), a fan favorite, at a Dutton Ranch-worthy BBQ. The sale is open to international bidders until June 16, 2022.
CharityStars is known for bringing in the biggest and brightest celebrities, and this is no exception. With the critically acclaimed Yellowstone recently announcing the November release of season five, CharityStars is thrilled to be able to offer this opportunity to a fan. CharityStars has teamed up with Cole and Lead by Example Sports to provide this event, which will benefit underprivileged kids’ sports in New York City.
A BBQ feast, alcoholic beverages, a communal bonfire, and, most importantly, a meet and greet with Rip Van Winkle are all included in this Yellowstone VIP experience. Along with a picture with Rip, CharityStars is giving the winner a real hat that Rip has signed to remember the event.
This experience gives fans a coveted experience to meet an idol while raising funds to help LBX Sports continue to make an impact. CharityStars has a unique opportunity to unite people, technology, and causes to ignite positive change – this is one way we can help do just that."
Shanna Zullo, CharityStars Managing Director, U.S.
Classy | May 26, 2022
Classy, a giving platform that enables nonprofits to connect supporters with the causes they care about, released its fifth-annual The State of Modern Philanthropy 2022 report, titled "The Path to Lasting Donor Connections." This year's interactive online report breaks down donation trends and insights across the three stages of the supporter funnel. Readers can navigate between data sets specific to the process of acquiring new donors, converting interest into a donation, and retaining donors to build lasting relationships and revenue.
Since 2018, Classy has released The State of Modern Philanthropy to surface insights that will help the industry engage donors more effectively and create meaningful connections with supporters. This year's report is the most comprehensive breakdown of Classy's proprietary giving platform data to date. More than 12 million unique donations totaling over $1 billion across over 54,000 active nonprofit campaigns were analyzed to arrive at findings nonprofits can put into action.
There is no single approach that accounts for each nonprofit's unique challenges, goals, and ideas. But by keeping a pulse on the evolving donor landscape through our proprietary data across 5,000 nonprofit customers, our goal is to help nonprofit leaders create a diversified fundraising strategy that can further advance their organization's missions and accelerate social impact."
Soraya Alexander, Chief Operating Officer at Classy
Key findings from this year's report include:
Consider Events as Your Next Driver for Revenue: The report found that events reignited as a leading fundraising strategy in 2021, accumulating 49% year over year growth in donation volume. The rise of events coming out of the pandemic also represented the highest conversion rate out of any campaign type on Classy's platform. Specifically, events that include peer-to-peer fundraising had a 47% conversion rate.
Donors Give More with More Choices: Organizations risk leaving money on the table when they don't offer options donors are familiar with using every day. Having multiple payment options correlates with higher gift amounts. For instance, the report found that, during this past giving season, one-time donations via PayPal were 30% higher than credit card donations for organizations on Classy's payments offering, Classy Pay. The data also showed that the average ACH recurring gift was 29% larger than a recurring gift made through a credit card.
End-of-Year Giving Remains Critical, But Organizations Must Continue to Nurture Donors, or Risk Churn: Nonprofits using Classy's platform acquired 10x more donors on Giving Tuesday compared to an average day of the year, and 30% of annual donation volume on Classy in 2021 took place between Giving Tuesday and December 31. But, the report also found that monthly recurring donors are 40% more likely to end their donations in January than in any other month showing the importance of nurturing new recurring donors to avoid the risks of churn at the top of the year and beyond.
Prioritize Social Media Channels Based On Your Goals: Having a multi-channel approach to engage donors on social media is critical for inspiring people to take action. Facebook drives 83.4% of social media traffic to campaign pages (the most of any platform), but social platforms like LinkedIn and Instagram show the highest conversion potential as key social media platforms that attract motivated supporters who are ready to complete donations. For instance, LinkedIn was found to have the highest conversion rate on mobile at 30% compared to all other platforms.
Classy, a subsidiary of GoFundMe, is a Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Classy's platform provides powerful and intuitive fundraising tools to convert and retain donors. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise nearly $4 billion. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe.