Hum, the only Customer Data Platform (CDP) for nonprofit growth, launches AI-powered, outcome-driven solutions that make digital growth techniques accessible to associations and societies.
Member organizations have long struggled to develop digital strategies to engage and grow their membership. The pandemic magnified this issue. According to a 2021 report:
Adapting to pandemic pressures, 78% of associations created new products and services.
Yet 47% of associations report declines in membership.
50% of associations say "lack of engagement" is the primary reason for member churn.
Over 75% of associations will undergo digital transformation by 2023. To make 'going digital' easier than ever before, Hum is launching three outcome-driven solutions to help nonprofit member organizations find quick, impactful wins.
Powered by artificial intelligence (AI), Hum solutions marry data insight with human expertise. Solutions are all-inclusive of digital strategy, CDP technology and digital marketing services to make fast progress towards top association and society growth goals:
Growing Audience & Membership - Hum's solution analyzes audience data to understand the behaviors of engaged members. This intelligence is used to convert new, like-minded audiences into members.
Amplifying Programs & Events - Hum's solution leverages program, product and event intelligence to uncover what makes those offers most compelling. These insights are used to sell out programs via modern digital marketing techniques.
Boosting Engagement & Retention - Hum's solution uses a proprietary algorithm to understand how to delight members across all stages of their customer journey. This process yields targeted communication, better programs and an engaged membership.
To get started, associations and societies should request their free data strategy workshop. Hum's marketing strategists use the lens of a specific goal or use case to analyze technology systems, data structures, and growth opportunities. Participants leave with a go-forward plan around their top growth priorities. They can execute this plan with their team, or let Hum's technology and digital experts handle it.
Hum is a team of digital experts enabled by the only Customer Data Platform purpose-built to help associations and societies grow. Hum's CDP unifies technology systems and tracks digital interactions to provide a golden customer record. Hum's team uses this intelligence to create personalized digital experiences and tailored digital marketing for their clients.
Classy, a giving platform that enables nonprofits to connect supporters with the causes they care about, announced its first acquisition since the company's founding in 2011. Fondi, a virtual and hybrid events platform, will relaunch as Classy Live, a solution that will offer nonprofit customers best-in-class technology for their virtual and hybrid fundraising events.
Classy acquired Fondi's technology from Lennd, a next generation event operations portal that simplifies operations and logistics for events teams nationwide. Fondi's technology serves as an all-in-one virtual events platform built for fundraising teams to increase revenue, engagement and retention.
Less than six months after Classy's $118 million Series D funding round, where the company promised to invest in customer-forward product development and acquiring technology to complement Classy's existing platform, the acquisition and subsequent launch of Classy Live accelerates the company's ability to offer its customers a robust solution to their fundraising events from beginning to end.
"Over the past year and a half, we have witnessed nonprofits work tirelessly to pivot their events, which are often critical revenue sources for their cause. As virtual and hybrid events continue to play a crucial role in fundraising, the launch of Classy Live means we can better serve our customers, helping them steward and retain donors from their first fundraising dollar through the end of the event experience."
Chris Himes, Classy's CEO
Fondi co-founder and Chief Technology Officer, Josh Parolin, will join Classy as Vice President of Engineering to focus on the Classy Live events platform. Through Classy Live, nonprofits will not only be able to host their day-of virtual and hybrid events, but also drive attendee engagement and encourage fundraising and donation activity. The platform will also support other activities that help bring a virtual event to life, such as providing texting and email messaging before, during, and after an event, introducing silent auctions and mobile bidding, facilitating speed networking, polls and more -- all with the ability to sync with a nonprofit's Classy fundraising campaign so attendees can see fundraising progress in real-time.
Further improvements will be rolled out in the coming months that include a Classy Live mobile event app so customers can experience the event content virtually on their mobile device and connect with other attendees or sponsors. Nonprofit administrators can also use the mobile event app for on-site event check-ins, at-door registrations and bidding administration.
"I could not be more excited for all the possibilities that come with joining the Classy team and launching Classy Live," said Josh Parolin, VP of Engineering at Classy. "Having built my career in both the nonprofit and SaaS world, coming to Classy feels like a culmination of all the work I've done over the years. I know the impact Classy Live will have for our nonprofit customers, especially as hybrid events become even more of the norm moving forward."
Classy's decision to make its first acquisition in the hybrid and virtual events space was grounded in the immediate value it will provide to customers.
Recent data from Classy's 2020/2021 Impact Report saw a 169% increase in virtual events among its nonprofit customers.
According to new, unpublished research by Classy, 50% of donors stated they attended either a hybrid or entirely virtual event in the past year.
"After exploring multiple platforms and vetting Fondi's technology against other potential matches, it was clear that the end-to-end offering, including how Fondi would fit with our current offering, made them the best choice," said Scot Chisholm, Classy's co-founder and Chairman of the Board. "At Classy, we offer the social sector the best technology out there to increase their funding and serve their missions, and with Classy Live, we know we'll be able to serve our nonprofit customers more effectively and successfully for years to come."
Classy is a B Corp Certified Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Based in San Diego, CA and trusted by thousands of nonprofits, from the fastest-growing nonprofits to some of the world's largest social organizations, Classy's platform provides the formats and flexibility to activate donors when and how they need to by creating more relevant connections to their causes. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise over $3 billion on its platform. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe.
Robert Half employees around the world united to support their communities in a seven-week volunteering and fundraising event titled Robert Half Cares. Employees contributed 5,500 volunteer hours and raised more than $535,000 to benefit nonprofit organizations and causes they care about.
Highlights from the event include:
Robert Half employees from across the globe came together for the Round the World Challenge to fundraise for Make-A-Wish International. More than 2,400 employees participated in numerous events, raising $170,000 to help fulfill the wishes of children with critical illnesses.
Robert Half's annual Suit Drive, where employees volunteered more than 1,000 hours and raised $76,000 for Dress for Success and similar organizations.
Fundraising activities planned by Robert Half's Employee Network Groups supporting diversity, equity and inclusion initiatives, resulting in $10,000 raised and nearly 700 hours volunteered by more than 150 participants.
Employees volunteered and raised funds in service of Robert Half nonprofit partners, including Enactus, Junior Achievement, American Red Cross and Boys & Girls Clubs of America — as well as hundreds of other charities.
"We are in the business of helping people and are committed to supporting organizations that improve the quality of life for the communities in which we live and work. While our teams are actively involved in philanthropic efforts year-round, I'm proud of the impact they've made during our Robert Half Cares event."
Lynne Smith, senior vice president of global human resources at Robert Half
About Robert Half:
Robert Half is the world's first and largest specialized talent solutions and business consulting firm that connects opportunities at great companies with highly skilled job seekers. Robert Half offers contract, temporary and permanent placement solutions and is the parent company of Protiviti, a global consulting firm.