Today, LOFT is launching their annual campaign, LOFT Loves Teachers, in partnership with DonorsChoose, an education nonprofit empowering U.S. public school teachers through supplies for their classrooms. LOFT customers can help classrooms in their own communities through several ways this back-to-school season.
From July 13 to August 20, LOFT customers online and instore can donate directly to support DonorsChoose, funding projects submitted by teachers within 20 miles of their local communities.
Through August 31, LOFT customers can also support classrooms by purchasing from the limited-edition LOFT Loves Teachers Collection. LOFT will donate 40% of the product purchase price from the collection up to $100K.
“LOFT is proud to have raised more than $2.5 million to fund projects for teachers and schools in our local communities through the generosity of our loyal customers and engaged associates,” says Lexy Onofrio, Senior Vice President of Brand & Creative Marketing at LOFT. “As we kick off year three of our partnership with DonorsChoose, we look forward to expanding our support for teachers by providing even more ways to donate through the sale of our limited-edition tumblers and pencil sets that give back to the organization."
During the LOFT Loves Teachers campaign, LOFT’s year-round 15% off discount will be combinable with all other discounts for teachers (with a valid ID) to help them refresh their classroom wardrobe and feel their best going back to school.
In 2021, LOFT launched its first major point-of-sale campaign with DonorsChoose that engaged customers in supporting public school teachers. This year marks the brand’s third DonorsChoose partnership of its kind, continuing LOFT’s mission of giving back to its local communities.
“LOFT’s campaign with DonorsChoose sends a clear message of support to U.S. public school teachers, especially as they prepare for the Back-to-School season,” said Alix Guerrier, CEO of DonorsChoose. “Through this partnership, LOFT is helping customers connect with their communities in a meaningful way, by helping teachers get extra resources for their classrooms.”
ABOUT DONORSCHOOSE
DonorsChoose is the leading way to give to public schools. Since 2000, 5.7 million people and partners have contributed $1.4 billion to support over 2 million teacher requests for classroom resources and experiences. As the most trusted crowdfunding platform for teachers, donors, and district administrators alike, DonorsChoose vets each request, ships the funded resources directly to the classroom, and provides thank yous and reporting to donors and school leaders. Charity Navigator and GuideStar have awarded DonorsChoose, a 501(c)3 nonprofit, their highest ratings for transparency and accountability. For more information, visit http://www.donorschoose.org.
ABOUT LOFT
LOFT creates optimistic, feminine, and versatile clothing for a wide range of women with one common style goal: to look and feel confident. From all day, any day must-haves to fashion with a wink, LOFT consistently serves up head-to-toe outfits and perfect pieces at an incredible value which makes getting dressed feel effortless. Launching in 1998, today LOFT has over 500 stores and outlets across the US and offers 24/7 shopping at Loft.com.