Hints for Charitable Fundraising from Narcissists
Nonprofit Quarterly | June 07, 2018
A new study to be published in Personality and Social Psychology Bulletin has found that asking a narcissist to imagine him- or herself in the position of a person being helped is more effective as a fundraising method than describing another’s plight.
Coauthor Arun Lakshmanan, associate professor of marketing in the School of Management at the University at Buffalo, said, “Charitable giving is about having empathy-recognizing and responding to the needs and emotions of other people. Narcissists have difficulty with that, so asking them to imagine themselves as the person in need can help elicit genuine concern and, thus, donations.”
Researchers performed four studies involving more than 1,300 individuals where they first measured levels of narcissism and then rated subjects’ “donation intentions.”