PHILANTHROPY

FORTUNE Launches Philanthropic Fund Alongside NFT Artist pplpleasr on the Ethereum Blockchain

The Henry M. Jackson Foundation for the Advancement of Military Medicine | September 21, 2021

FORTUNE Launches Philanthropic Fund Alongside NFT Artist pplpleasr on the Ethereum Blockchain
FORTUNE and digital artist pplpleasr have announced the FORTUNE Journalism PleasrFund, a decentralized donor-advised fund run entirely on the Ethereum blockchain, through Endaoment. The PleasrFund is dedicated to advancing independent investigative journalism and programs that foster interest in sound reporting and journalistic integrity.

The fund was initially seeded by a contribution of 209.19 ETH after fees, approximately $660,000 when the contribution was made, representing half of the proceeds from FORTUNE and pplpleasr's series of non-fungible tokens (NFTs). This fund will serve the public interest, further accountability and transparency through journalism, and contribute to critical thinking and well-informed debate.

In an auction ending on August 9, 2021, FORTUNE and pplpleasr sold a limited series of NFTs based on pplpleasr's artwork for FORTUNE's digital "Crypto at a Turning Point'' package and print magazine cover of the August/September 2021, "Crypto vs. Wall Street." A series of 256 minted NFTs of the cover were sold for a fixed price of 1 ETH each, and three special-edition NFTs based on the cover were auctioned off for 23.1, 45, and 105 ETH, respectively.

FORTUNE CEO Alan Murray says, "The FORTUNE Journalism PleasrFund is a natural next step for us as one of the first mainstream outlets to cover decentralized finance and cryptocurrency, and a media company driven by the purpose of making business better for stakeholders. FORTUNE is proud to have had such a successful first foray into the NFT market, and to support good journalism in the public interest. Our partnership with pplpleasr has had a very pleasing result."

The initial beneficiaries of the fund are Report for America/The GroundTruth Project, Inc., Institute for Nonprofit News, Committee to Protect Journalists, Inc., and Reporters Without Borders, all of which were selected by FORTUNE and pplpleasr in cooperation with Endaoment. As the first fully on-chain 501(c)(3) nonprofit organization, Endaoment provides more than 1.5 million organizations with the infrastructure to process over 150 different cryptocurrencies as donations. The scope of Endaoment's reach has helped introduce the nonprofit community to the world of crypto. The FORTUNE Journalism PleasrFund requires that all recipient organizations adhere to Endaoment's funding policy and be U.S.-based 501(c)(3) organizations.

The organizations will receive an initial disbursement of about $165,000 from FORTUNE and pplpleasr, and individuals are invited to contribute to the FORTUNE Journalism PleasrFund either through cryptocurrencies or via PayPal. Access to the donation page for additional contributions, and to the transparent donation tracker, can be found here. All funds will be distributed to recipient organizations in a timely manner, with monthly recurring grants should the fund have a balance in excess of $25,000 after all initial grants are made.

About FORTUNE   
FORTUNE drives the conversation about business. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today-and that will matter even more tomorrow. With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, FORTUNE lights the path for global leaders-and gives them the tools to make business better. www.fortune.com.

About Endaoment
Endaoment is a California Public Benefit Corporation based in San Francisco, federally tax-exempt under Internal Revenue Code section 501(c)(3), serving as decentralized finance's Community Foundation. It provides Donor-Advised Funds through its web-application, enabling users to donate any major crypto to nearly any U.S. nonprofit. By creating a robust DeFi Community Foundation entity, Endaoment hopes to encourage the charitable giving of cryptocurrencies and the adoption of cryptocurrency technologies by nonprofit organizations. app.endaoment.org.

Spotlight

The unique feature of the Partnership Fundraising is the fact that the Fundraisers earn income from their activities NOT in the form of agent commission, but in the same form of the charitable donation from other participants involved in their partnership structure. Every time any of the participant's partners in the structure makes a charitable donation, it also receives financial revenue!

Spotlight

The unique feature of the Partnership Fundraising is the fact that the Fundraisers earn income from their activities NOT in the form of agent commission, but in the same form of the charitable donation from other participants involved in their partnership structure. Every time any of the participant's partners in the structure makes a charitable donation, it also receives financial revenue!

Related News
NONPROFIT MANAGEMENT

Hum Leverages AI To Launch Full-Service Growth Solutions For Nonprofits

Hum, the only Customer Data Platform (CDP) for nonprofit growth, launches AI-powered, outcome-driven solutions that make digital growth techniques accessible to associations and societies. Member organizations have long struggled to develop digital strategies to engage and grow their membership. The pandemic magnified this issue. According to a 2021 report: Adapting to pandemic pressures, 78% of associations created new products and services. Yet 47% of associations report declines in membership. 50% of associations say "lack of engagement" is the primary reason for member churn. Over 75% of associations will undergo digital transformation by 2023. To make 'going digital' easier than ever before, Hum is launching three outcome-driven solutions to help nonprofit member organizations find quick, impactful wins. More Information: Powered by artificial intelligence (AI), Hum solutions marry data insight with human expertise. Solutions are all-inclusive of digital strategy, CDP technology and digital marketing services to make fast progress towards top association and society growth goals: Growing Audience & Membership - Hum's solution analyzes audience data to understand the behaviors of engaged members. This intelligence is used to convert new, like-minded audiences into members. Amplifying Programs & Events - Hum's solution leverages program, product and event intelligence to uncover what makes those offers most compelling. These insights are used to sell out programs via modern digital marketing techniques. Boosting Engagement & Retention - Hum's solution uses a proprietary algorithm to understand how to delight members across all stages of their customer journey. This process yields targeted communication, better programs and an engaged membership. To get started, associations and societies should request their free data strategy workshop. Hum's marketing strategists use the lens of a specific goal or use case to analyze technology systems, data structures, and growth opportunities. Participants leave with a go-forward plan around their top growth priorities. They can execute this plan with their team, or let Hum's technology and digital experts handle it. About Hum: Hum is a team of digital experts enabled by the only Customer Data Platform purpose-built to help associations and societies grow. Hum's CDP unifies technology systems and tracks digital interactions to provide a golden customer record. Hum's team uses this intelligence to create personalized digital experiences and tailored digital marketing for their clients.

Read More

NONPROFIT MANAGEMENT

Nonprofit Giving Platform, Classy, Announces Its First Acquisition

Classy, a giving platform that enables nonprofits to connect supporters with the causes they care about, announced its first acquisition since the company's founding in 2011. Fondi, a virtual and hybrid events platform, will relaunch as Classy Live, a solution that will offer nonprofit customers best-in-class technology for their virtual and hybrid fundraising events. Classy acquired Fondi's technology from Lennd, a next generation event operations portal that simplifies operations and logistics for events teams nationwide. Fondi's technology serves as an all-in-one virtual events platform built for fundraising teams to increase revenue, engagement and retention. Less than six months after Classy's $118 million Series D funding round, where the company promised to invest in customer-forward product development and acquiring technology to complement Classy's existing platform, the acquisition and subsequent launch of Classy Live accelerates the company's ability to offer its customers a robust solution to their fundraising events from beginning to end. "Over the past year and a half, we have witnessed nonprofits work tirelessly to pivot their events, which are often critical revenue sources for their cause. As virtual and hybrid events continue to play a crucial role in fundraising, the launch of Classy Live means we can better serve our customers, helping them steward and retain donors from their first fundraising dollar through the end of the event experience." Chris Himes, Classy's CEO Fondi co-founder and Chief Technology Officer, Josh Parolin, will join Classy as Vice President of Engineering to focus on the Classy Live events platform. Through Classy Live, nonprofits will not only be able to host their day-of virtual and hybrid events, but also drive attendee engagement and encourage fundraising and donation activity. The platform will also support other activities that help bring a virtual event to life, such as providing texting and email messaging before, during, and after an event, introducing silent auctions and mobile bidding, facilitating speed networking, polls and more -- all with the ability to sync with a nonprofit's Classy fundraising campaign so attendees can see fundraising progress in real-time. Further improvements will be rolled out in the coming months that include a Classy Live mobile event app so customers can experience the event content virtually on their mobile device and connect with other attendees or sponsors. Nonprofit administrators can also use the mobile event app for on-site event check-ins, at-door registrations and bidding administration. "I could not be more excited for all the possibilities that come with joining the Classy team and launching Classy Live," said Josh Parolin, VP of Engineering at Classy. "Having built my career in both the nonprofit and SaaS world, coming to Classy feels like a culmination of all the work I've done over the years. I know the impact Classy Live will have for our nonprofit customers, especially as hybrid events become even more of the norm moving forward." Classy's decision to make its first acquisition in the hybrid and virtual events space was grounded in the immediate value it will provide to customers. Recent data from Classy's 2020/2021 Impact Report saw a 169% increase in virtual events among its nonprofit customers. According to new, unpublished research by Classy, 50% of donors stated they attended either a hybrid or entirely virtual event in the past year. "After exploring multiple platforms and vetting Fondi's technology against other potential matches, it was clear that the end-to-end offering, including how Fondi would fit with our current offering, made them the best choice," said Scot Chisholm, Classy's co-founder and Chairman of the Board. "At Classy, we offer the social sector the best technology out there to increase their funding and serve their missions, and with Classy Live, we know we'll be able to serve our nonprofit customers more effectively and successfully for years to come." About Classy: Classy is a B Corp Certified Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Based in San Diego, CA and trusted by thousands of nonprofits, from the fastest-growing nonprofits to some of the world's largest social organizations, Classy's platform provides the formats and flexibility to activate donors when and how they need to by creating more relevant connections to their causes. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise over $3 billion on its platform. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe.

Read More

FUNDRAISING

Robert Half Employees Raise More Than $535,000 During Global Volunteering And Fundraising Event

Robert Half employees around the world united to support their communities in a seven-week volunteering and fundraising event titled Robert Half Cares. Employees contributed 5,500 volunteer hours and raised more than $535,000 to benefit nonprofit organizations and causes they care about. Highlights from the event include: Robert Half employees from across the globe came together for the Round the World Challenge to fundraise for Make-A-Wish International. More than 2,400 employees participated in numerous events, raising $170,000 to help fulfill the wishes of children with critical illnesses. Robert Half's annual Suit Drive, where employees volunteered more than 1,000 hours and raised $76,000 for Dress for Success and similar organizations. Fundraising activities planned by Robert Half's Employee Network Groups supporting diversity, equity and inclusion initiatives, resulting in $10,000 raised and nearly 700 hours volunteered by more than 150 participants. Employees volunteered and raised funds in service of Robert Half nonprofit partners, including Enactus, Junior Achievement, American Red Cross and Boys & Girls Clubs of America — as well as hundreds of other charities. "We are in the business of helping people and are committed to supporting organizations that improve the quality of life for the communities in which we live and work. While our teams are actively involved in philanthropic efforts year-round, I'm proud of the impact they've made during our Robert Half Cares event." Lynne Smith, senior vice president of global human resources at Robert Half About Robert Half: Robert Half is the world's first and largest specialized talent solutions and business consulting firm that connects opportunities at great companies with highly skilled job seekers. Robert Half offers contract, temporary and permanent placement solutions and is the parent company of Protiviti, a global consulting firm.

Read More