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Nonprofit Technology

5WPR Impact Team Announces Partnership with NYC-based Non-Profit Organization Henry Street Settlement

5WPR Impact News
5WPR, one of the largest independently owned PR firms in the U.S., announces today the new 5W Impact team will be partnering with Henry Street Settlement, a nonprofit social service agency in the Lower East Side neighborhood of New York City. The 5W Impact team is an employee-driven initiative to offer pro bono services and promote volunteerism for staff-nominated causes. Henry Street Settlement, which provides social services, arts programs and health care services to New Yorkers of all ages, aligns with the team's mission of making a greater community impact.

Over the fourth quarter, the 5W Impact team will be working alongside Henry Street Settlement to promote the agency and its programs including the NYCHA Arts Initiative, Community Response Team, Mentoring and Nurturing (M.A.N.) program and more. 5W will also be working to improve Henry Street Settlement's digital and social media strategies.

"Henry Street Settlement is a deeply impactful organization that has served New York's Lower East Side for decades, The 5W Impact Team is thrilled to be working alongside such a great organization and we look forward to supporting them with our best media and social media teams."

-Matthew Caiola Co-CEO 5WPR.

Henry Street Settlement has been helping New Yorkers for over 125 years said Barbara Kancelbaum at Henry Street Settlement. We are honored to work with the 5W Impact team to promote all of the meaningful work our agency does to support our community.

About Henry Street Settlement:
Henry Street Settlement opens doors of opportunity for Lower East Side residents and other New Yorkers through social services, arts, and health care programs. Founded in 1893, the organization is distinguished by its commitment to listening to and learning from its neighbors—and then acting to meet the most pressing needs of our community. The Settlement offers more than 50 programs to people off all ages in the areas of Employment & Education, Transitional & Supportive Housing, Health & Wellness, Senior Services, and Visual and Performing Arts.

About 5WPR:
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 275 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). Founded by Ronn Torossian nearly 20 years ago, 5W was named to Inc. Magazine's Best Workplaces 2022 list, awarded 2020 PR Agency of The Year, and brings leading businesses a resourceful, bold and results-driven approach to communication.

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"We—Vanguard Charitable, National Philanthropic Trust, and PayPal—saw an opportunity to bring together leaders in their respective fields so that charities across the country could receive funds in a simple, secure, and much faster way – ultimately helping to drive their respective missions forward." Since Vanguard Charitable's launch of Grant Payments in May of 2023, Vanguard Charitable donors have electronically granted more than $130 million to more than 400 eligible charities.1 More than 30,000 additional charities are currently eligible to receive funds via Grant Payments from Vanguard Charitable. Since May, Vanguard Charitable's total percentage of grants distributed by methods other than a physical check increased more than elevenfold when compared to the same period the year before. Funds sent by Vanguard Charitable via Grant Payments arrive within one day of the receiving charity accepting the grant, and, in one case, in as little as one minute and forty-three seconds.2 In another instance, a charity accepted a $6 million electronic grant with ease. There are no fees for any grants sent via this method.3 "As an organization that relies heavily on volunteers, any opportunity MANNA has to simplify processing donations and grants is incredibly valuable," said Amy Mansky, MPH, director of advancement at MANNA, a charity that uses nutrition to improve health for people with serious illnesses who need nourishment to heal. "With electronic Grant Payments, MANNA staff don't need to open a piece of mail or pass a check from department to department to process. The money is in our account within a couple of clicks." The benefits of Grant Payments were particularly visible in the aftermath of the recent Maui wildfires. Of the $3.7 million that Vanguard Charitable donors issued in grants in the three weeks following the fires, 57% was sent electronically and arrived within a day of the grant's approval. For local organizations whose offices were destroyed or who weren't receiving mail, this proved a major boost in serving a community in need. While individual donors are already able to give electronically via credit card, on charity websites, and even in the checkout line, these donations are generally smaller than ones made via a donor-advised fund and are diminished by service fees. Donor-advised fund giving, meanwhile, topped $45 billion in 2021 (the latest year on record), meaning that a significant portion of nonprofits' total donations has continued to come via physical check. "PayPal Grant Payments drives efficiency for grantmakers and charities by offering a granting solution to digitally send and receive grants quickly, efficiently and securely," said Michael Budwig, Senior Director of Product for Giving at PayPal. "By implementing PayPal Grant Payments, Vanguard Charitable is able to help more than 200,000 PayPal confirmed charities receive electronic grants, streamlining and simplifying what has historically been a much more manual and drawn-out process." "When donors recommend a grant, they rely on Vanguard Charitable's thorough due diligence to give them peace of mind. Now they can also count on those funds reaching an eligible charity more quickly," said Ann Gill, chief philanthropic officer at Vanguard Charitable. "Grant Payments offers a long-awaited solution to grantee organizations who want to avoid the hassle of waiting for and processing physical checks and instead use those dollars more quickly to uplift their communities." 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