Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

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Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Staff Writer | December 12, 2016

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and currently as CEO at the Aberdeen Group. Here are his thoughts on what he’s seen work when it comes to sales and marketing speed. DECK 7: What do you see as major impediments to marketing performance and ultimately more leads?GARY SKIDMORE: Simply put, marketers continue to get bogged down when they don’t have a clear understanding of who their best customers are, how they think and then what type of information might be most useful for them. When it comes to understanding customers, clarity helps to focus all marketing acceleration efforts (and related lead quantity and quality) on the things that matter to your customer.  That’s a good thing. D 7: How are leading companies addressing the issue of performance and velocity? GS: We see, from our Aberdeen Group research, that many companies continue to invest in data, predictive tools, 

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falling profits at the fund management giant Aberdeen are set to put pressure on its payouts to investors after a bruising year of stock market shocks and new regulation burdens. Aberdeen is expected to report its fourth consecutive year of net withdrawals from its funds on Monday, and profits are forecast to fall more than 6pc to £331m. While most City analysts expect the company to maintain its dividend payment at 19.5p per share, Martin Gilbert’s firm could be forced to dip ...

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Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores....

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ABERDEEN UNDER PRESSURE AS PROFITS BARELY COVER DIVIDENDS

Aberdeen Group | November 26, 2016

falling profits at the fund management giant Aberdeen are set to put pressure on its payouts to investors after a bruising year of stock market shocks and new regulation burdens. Aberdeen is expected to report its fourth consecutive year of net withdrawals from its funds on Monday, and profits are forecast to fall more than 6pc to £331m. While most City analysts expect the company to maintain its dividend payment at 19.5p per share, Martin Gilbert’s firm could be forced to dip ...

Read More
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Aberdeen | May 08, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores....

Read More
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SANTANDER US AWARDS MORE THAN $14.8 MILLION IN CHARITABLE GRANTS IN 2019

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Santander US ("Santander") announced a total commitment of more than $14.8 million in charitable giving in 2019 across the United States, including $11.5 million from Santander Bank, N.A., $800,000 through Santander's Universities program, $2.19 million through the Santander Consumer USA Inc. Foundation, and more than $385,000 from Banco Santander Puerto Rico. "Santander continues to invest in the communities we serve through our charitable giving," said Tim Wennes,...

Read More
news image

BRIGHTON TWP. EMPLOYEES RAISE OVER $500 FOR LOCAL NONPROFIT

Brighton Twp. | January 14, 2020

Brighton Township employees who wanted to wear jeans to work were able to raise over $500 for a local nonprofit organization doing just that. Earlier this month, township employees completed their yearly fundraiser and raised a total of $530 for Blue Star Service Dogs. Blue Star Service Dogs rescues and trains shelter dogs, and pairs them with veterans with Post Traumatic Stress Disorder or Traumatic Brain Injury. Township Clerk Joe Riker, along with Treasurer Rose Drouillard and other staff mem...

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C-Suite On Deck

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Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Staff Writer | December 12, 2016

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and currently as CEO at the Aberdeen Group. Here are his thoughts on what he’s seen work when it comes to sales and marketing speed. DECK 7: What do you see as major impediments to marketing performance and ultimately more leads?GARY SKIDMORE: Simply put, marketers continue to get bogged down when they don’t have a clear understanding of who their best customers are, how they think and then what type of information might be most useful for them. When it comes to understanding customers, clarity helps to focus all marketing acceleration efforts (and related lead quantity and quality) on the things that matter to your customer.  That’s a good thing. D 7: How are leading companies addressing the issue of performance and velocity? GS: We see, from our Aberdeen Group research, that many companies continue to invest in data, predictive tools, 

Read More