Q&A with Jared Sheehan, CEO at PwrdBy

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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Nonprofit Management, Financial Management

PR Newswire | January 10, 2024

In a remarkable leap towards a community-led energy future, Energy Allies, the startup energy justice nonprofit based in Boston and New York, has been awarded a $100,000 grant from the Liberty Mutual Foundation. Renowned for actively involving and working alongside communities most impacted by climate change, Energy Allies imagines a future where every person lives in flourishing, resilient homes powered independently by clean energy. At the heart of their strategy lies the innovative Community Advisory Board (CAB), a collective of community members and organizational representatives compensated for their essential role in developing and endorsing local green energy solutions. "In our quest for equitable access to sustainable power sources, this grant represents a significant step toward building sturdy, self-reliant communities. It enables us to expedite our community-driven initiatives while reinforcing the conviction that given opportunities, communities are best positioned to lead progress towards clean energy," says Sara Chandler, Chairperson of Energy Allies' Board of Directors. The first CAB established in Boston ensures that community-led solar projects align with the specific needs of the locality. In partnership with PUSH Buffalo in Buffalo, NY, another CAB was formed under Energy Allies' guidance, with community leadership designing an energy project to create intergenerational wealth for those living in communities most impacted by climate change. "Yesenia Rivera, Executive Director at Energy Allies, adds, "This funding propels us into new heights of fulfilling our mission objectives. Our approach centered around communities, exemplified by Community Advisory Boards, is pivotal in making lasting impacts. We appreciate the support that allows us to expand our efforts to build equitable clean energy solutions." Being a significant contributor to the movement towards fair access to clean energy, Energy Allies strategically partners with community members, local organizations, and property owners. Together, they pinpoint ideal locations for green energy projects and devise programs to democratize the power system for all community dwellers. Community-driven power represents an innovative solution addressing challenges posed by unreliable, costly, and potentially dangerous traditional grids. Energy Allies emphasizes the importance of a movement led by communities advocating for energy justice while highlighting the risk of worsening existing issues without it. With its roots in research, Energy Allies has emerged as a leader concerning income-eligible community solar access. In collaboration with the Department of Energy, MIT, and Stanford University, this nonprofit developed 'Energy Score,' an accurate predictor of energy payments inclusive to all households. Through alliances with the Department of Energy Solar Technologies Office (SETO), it advocates policies promoting equal inclusion across all income brackets, emphasizing communities' vital role in co-designing local power. This $100,000 funding from Liberty Mutual Foundation places an already impactful organization - 'Energy Allies', into a position where it could further amplify its contributions towards cleaner and more balanced prospects. This financial boost will kickstart community-led solar initiatives while strengthening efforts to eliminate historical disparities in access to clean energy resources.

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Fundraising, Nonprofit Technology

PR Newswire | January 11, 2024

Bloomerang, the complete donor and volunteer relationship management platform for thousands of small and medium-sized nonprofits, today announced that they acquired Qgiv, a leading provider of fundraising technology solutions. This strategic acquisition accelerates Bloomerang's vision to build the giving platform of the future. Nonprofits currently face a shifting donor landscape, dwindling donations, disconnected technologies, and increasingly limited resources–making it difficult to engage supporters and deliver better outcomes. The addition of Qgiv's best-in-class fundraising solution to Bloomerang's leading donor and volunteer relationship management platform will accelerate nonprofits' ability to raise more money and improve fundraising outcomes through stronger relationships with supporters. "Both Qgiv and Bloomerang are top-rated solutions that lead the market in addressing some of the common challenges that nonprofits face today–raising funds, finding new donors, and cultivating existing donors," says Dennis Fois, Chief Executive Officer (CEO) at Bloomerang. "Together we can deliver an expanded solution that exceeds the needs of the nonprofit sector–intuitive, easy-to-use donor management, volunteer management, and deep fundraising capabilities–in a single place. By bringing together the best of fundraising and donor relationship management, we can help nonprofits maximize the full potential of their donor communities and ultimately raise more donations, time, and support." "The integration between Qgiv and Bloomerang is wonderful," said Maggie Mestrich, Director of Business Development at Carmel Swim Club. "It eliminates duplicate tasks, makes our stewardship more seamless, and helps our organization work more efficiently." Since 2020, fundraising software has seen a big shift in importance for nonprofits. Together, Bloomerang and Qgiv fill a need in the market to accelerate innovations in donor engagement and help nonprofits realize their full potential. The combined solution will provide numerous benefits for nonprofit organizations: Increase fundraising revenue: Uncover high-performing campaigns and strategies to maximize giving potential and improve fundraising outcomes through the unification of data, people, and tools in one place. Enable deeper relationships: Automated constituent insights allow for personalized engagement and deeper relationship-building with supporters. Employ dynamic fundraising: Automatically tap into supporters' strengths and passions in order to maximize their gifts–whether it's time, dollars, or talent. Save administrative time: Automate repetitive tasks, spend less time on data entry, and access a wider range of solutions, more support, and additional educational resources. Achieve better outcomes: Deepen supporter engagement to generate long-term giving relationships and more funds raised. "For 15 years our focus at Qgiv has been providing best-in-class fundraising technology to help nonprofit teams raise more in support of their missions," says Todd Baylis, Qgiv CEO. "By adding Qgiv's end-to-end fundraising solution to Bloomerang's leading donor relationship management platform, we can help nonprofits raise more by supporting the entire donor journey. We recognize that our technologies, people, and skills complement each other, and we have a tremendous opportunity to build the sector's first and most efficient giving platform." Bloomerang's long-standing integration with Qgiv is available today with plans for more enhancements in 2024 and builds on a continued phase of exciting growth for the company. In 2023, the company launched Bloomerang Volunteer following the acquisition of volunteer management software. The company also released several product updates and enhancements including a refreshed self-serve Donor Portal, dynamic segmentation with its Groups functionality, contactless payment options with Tap to Pay, and a variety of new reports and dashboard updates to support more than 16,000 nonprofit organizations.

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Fundraising, Nonprofit Management

PR News | January 30, 2024

In partnership with Thompson Child & Family Focus (Thompson), Charlotte Community Health Clinic (CCHC) announces the January 30, 2024 grand opening of the Dave Cathcart Pediatric Clinic, named after the long-serving volunteer and Board member who passed away in 2022. The clinic will offer comprehensive pediatric care, including well and sick child visits, acute care services, dental services, immunizations, and behavioral health integration. With this new location at the Dave Cathcart Pediatric Clinic, we uphold our vision of a healthy community where all individuals, regardless of their ability to pay, have access to comprehensive, coordinated, affordable, and quality health care," said CCHC CEO Carolyn Allison. This new CCHC location is the result of a convergence of three main factors – the people, the place, and the project funding. Initially, the introduction of CEOs led to a relationship between the two agencies who serve similar populations of youth and families receiving Medicaid or are under-insured. Then came the discussion of the existing Thompson location in Grier Heights that could accommodate the clinic space needed and fill an unmet need for pediatric care in the area. Finally, CCHC received Health Resources and Services Administration funding focused on capital projects for community health centers – the investment needed to renovate and upfit the space donated by Thompson.When CCHC approached us to collaborate – we could foresee the benefits this partnership would bring to the youth in this community. Integrating physical health care services to our main hub for community mental health services is a triple win, stated Thompson President/CEO Will Jones. "It's a win for those we serve who need physical health care, a win for CCHC's patients who need mental health care, and a win for the Thompson mission to strengthen children, families, and communities. The Dave Cathcart Pediatric Clinic is located at 769 N. Wendover Road, Suite A, Charlotte, NC 28211.

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