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Nonprofit Community building Through Social Media

January 08, 2020 / DARCY PETERS

It’s inescapable! Social media is here to stay. To grow your nonprofit community, leveraging this sophisticated, largely-adopted marketing avenue is going to be essential. It’s not hard to leverage this ever-growing tool, though. That’s what we’ll talk through today. It’s probably not surprising to know that in 2018, 69% of U.S. adults used at least one social media site. I suspect that number has risen across 2019, and will continue to do so. Facebook has been especially influential, with 80% of people ages 18 to 49 on the platform. 55% of people 50+ years old are also using it. If you polled the followers of your nonprofit, do you think the numbers would be higher or lower than those? It’s a good possibility they’d be higher.