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. https://www.classy.org/blog/drive-user-generated-content-for-your-nonprofit/
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SHARESHARESHARE
HOW TO DRIVE USER-GENERATED CONTENT FOR YOUR NONPROFIT
Eighty-six percent of millennials consider user-generated content as a good gauge of a brand’s overall quality. User-generated content comes from unpaid fans of an organization who share their experiences with that brand through their social media platforms, and can include a variety of content, like videos, photos, tweets, blogs, and reviews. This type of content also serves an organic way for supporters to promote your nonprofit to one another. It’s key to increasing your message’s reach, as 92% of consumers say they trust recommendations from other consumers, even those they don’t know, more than content directly from a brand. KORRIN BISHOP READ MORE