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Building Fundraising Campaign Themes That Increase Donations

February 29, 2020 / TIM FORBES

Have you ever seen a fundraising campaign that feels like, well, it’s just kind of sitting there? You know it’s an important cause, but there isn’t any "there" there in the messaging. Nothing is compelling you to take action, bringing together a coherent story. It can all feel a bit, well, empty. Launching your fundraising campaign without a theme is almost as tragic as having a cute cuddly puppy without a name, or a house with no foundation. Sure, the puppy is still adorable and cuddly, and the house might have some great features. If there's no way to introduce your puppy to your friends, and no firm foundation to keep the house stable, people have this missed connection that they can’t always point to, but they can feel.