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3 Case Studies That Prove That Nonprofit Direct Mail Still Works In 2019

July 31, 2019 / KELLY KULP

I grew up with and in direct mail. I was fortunate to work at Reader’s Digest (RD) in Amsterdam right after college and it really shaped the rest of my career. I’ve always loved direct mail because you can measure results, but nothing beats seeing the boxes and boxes filled with responses coming back. I was ‘hooked’ on direct mail and all of us direct mail ‘nerds’ at RD loved recieving the latest direct mail samples sent to us from countries like the U.S. Australia, Canada etc.