Your Nonprofit’s Major Gift Officer: 5 Best Traits

| April 4, 2019

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A huge chunk of a nonprofit’s donation revenue comes from major gifts—or it should. You might be thinking to yourself, “My nonprofit is too small for a major gift program,” or “We can’t afford a major gift officer right now.” The hard truth is that these are just excuses. Small nonprofits are just as qualified to start major gift programs as large nonprofits, as long as you frame the fundraising efforts in the right light.

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Philanthropy New Zealand

Philanthropy New Zealand is a membership organisation that provides thought leadership and practical help for everyone with an interest in giving to make the world a better place. Our vision is for a thoughtfully generous Aotearoa/New Zealand. Our purpose is to promote effective philanthropy and grantmaking by supporting our members, and providing leadership and a facilitative environment.

OTHER ARTICLES

Nonprofits, here are 2020’s top 5 tech trends

Article | February 10, 2020

New decade, new tech. The 20s are when nonprofits as a whole are going to use technology in unique and interesting ways. Many have already started to, which means there’s a lot trending this year.

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Nonprofit Advertising: A Guide to Different Approaches and Examples

Article | February 25, 2020

If you’re working passionately for a cause, you know how heartbreaking it can feel to realize that you don’t always have the budget to make your nonprofit seen by the world. Billions of dollars are spent every year to design larger-than-life billboards and gorgeous commercials for products and services — a luxury that most nonprofits, especially local ones, can’t afford. Plus, advertising a cause is a different ballgame than advertising a product or service, because the exchange between donor and nonprofit isn’t tangible.

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How to Boost Donations Through Online Point-of-Sale Fundraising

Article | February 17, 2020

According to data firm Statista’s most recent e-commerce outlook, Americans will spend over $1,500 online each over the next 12 months. Moreover, that number is expected to surge even higher as Americans opt to do their holiday shopping online rather than wind their way through those infamous, in-store holiday crowds. If your nonprofit is able to turn that online shopping activity into a fundraising stream, there’s massive potential to boost donations. And the good news is that it’s not incredibly difficult to get started. Below, we’ll walk through how you can get your organization set up to accept these donations during your community’s online point-of-sale moments. First, however, we’ll explore the overall value of point-of-sale fundraising and why you need to consider it as a viable strategy for your nonprofit.

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The Google Analytics Metrics That Help Nonprofits Raise More Money

Article | February 14, 2020

A key reason you’re not converting as many website visitors to donors is due to poor performing website pages. Too often, you’re left feeling like you’re doing everything right, but still aren’t seeing the impact you want. If only there were an easy way to gain powerful insights into your website’s visitors to help you figure out what to improve.

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Spotlight

Philanthropy New Zealand

Philanthropy New Zealand is a membership organisation that provides thought leadership and practical help for everyone with an interest in giving to make the world a better place. Our vision is for a thoughtfully generous Aotearoa/New Zealand. Our purpose is to promote effective philanthropy and grantmaking by supporting our members, and providing leadership and a facilitative environment.

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