Why Email is Still a MUST for Nonprofit Fundraising

| December 28, 2018

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Email has the highest return on investement of $40 for every $1 spent any marketing channel. Email audiences eclipse social media by roughly five times. For every 1,000 email subscribers, nonprofits had: 199 Facebook fans 110 Twitter followers. Email list growth year-over-year for nonprofits for small groups. Email is responsible for about one-third of nonprofits' online fundraising revenue.

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American Nurses Association

The American Nurses Association (ANA) is the only full-service professional organization representing the interests of the nation's 3.6 million registered nurses through its constituent member nurses associations and its organizational affiliates. The ANA advances the nursing profession by fostering high standards of nursing practice, promoting the rights of nurses in the workplace, projecting a positive and realistic view of nursing, and by lobbying the Congress and regulatory agencies on health care issues affecting nurses and the public.

OTHER ARTICLES

How to Keep the Lights On at Your Nonprofit During a Global Crisis

Article | March 25, 2020

Thousands of nonprofits have responded to COVID-19 (coronavirus) and mobilized resources to aid in research and testing, provide medical supplies, deliver meals, support workers in financial distress, and more. But for nonprofits with missions that aren’t directly related to emergency response or relief, fundraising during a global pandemic can be tricky. Many nonprofits are questioning how to maintain some semblance of normalcy in their operations, particularly how to send donation appeals and engage their communities while being respectful of the urgency and gravity of the COVID-19 pandemic. We gathered the following tips to help guide you in this difficult time when so many nonprofit professionals are concerned with appearing tone-deaf or feel uncomfortable asking for money that supports anything other than coronavirus resources.

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New Nonprofit Board Leadership: 3 Ways to Empower Your Board

Article | February 13, 2020

Nonprofit board leadership has always been a bit tricky for those in charge. Board chairs are, like the other members of the board, deeply invested in the success of the nonprofit itself. Further, they appreciate the connections being on a board affords. In addition, however, nonprofit board chairs and directors are also directly responsible for the cohesiveness, effectiveness, and, eventually, results of the decisions that are made. To this end, those that are the most impacted by these decisions should be on the lookout for new ways to empower boards to be effective and inventive. Nonprofits rely heavily on their boards for strategic decision making. Giving boards the right tools and resources to do so is half of the battle.

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Navigating Your Fundraising Season Amid the COVID-19 Outbreak

Article | March 10, 2020

The COVID-19 virus has been top of mind for many Washingtonians and nonprofit leaders these past few weeks. With the continued spread of the virus in Washington State, we know that nonprofit leaders are struggling to figure out how to respond. Your organization may have questions surrounding the impact this may have on your upcoming events, programming, and fundraising. Should we cancel or postpone our annual event? How might this affect our ability to deliver services in the next 3-6 months? What other ways can we engage donors and build community?

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The Money Redirect That’s Coming for Donor Wallets

Article | August 10, 2021

I speak to countless people in the nonprofit sector during the year, including many wealthy major gift donors. Throughout my time working with nonprofits, I often get asked and tell others what I see on the horizon. Recently, I wrote about a nonprofit crash that’s on the way. What's next? I see a big governmental money redirect. It’s no secret that zombie philanthropy took root in the sector. According to the National Philanthropic Trust’s "2020 Donor-Advised Fund Report," these funds, also known as DAFs, have approximately $140 billion under management by money managers at institutions such as Fidelity Charitable Trust, Schwab Charitable and Vanguard Charitable. Because these organizations are set up as 501(c)(3) organizations, donors receive immediate tax deductions.

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Spotlight

American Nurses Association

The American Nurses Association (ANA) is the only full-service professional organization representing the interests of the nation's 3.6 million registered nurses through its constituent member nurses associations and its organizational affiliates. The ANA advances the nursing profession by fostering high standards of nursing practice, promoting the rights of nurses in the workplace, projecting a positive and realistic view of nursing, and by lobbying the Congress and regulatory agencies on health care issues affecting nurses and the public.

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