What’s the True Value of Social Media for Nonprofits?

SEAN CHISHOLM | September 18, 2013

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For those of us living lives intertwined with technology, it seems obvious that social media will benefit the nonprofits that choose to leverage it. But for many charitable organizations this conclusion is not so self-evident.

Smaller nonprofits might reasonably wonder if their limited time and resources would best be directed elsewhere. Organizations of any size might be concerned that social media campaigns will breed “slacktivism” and actually lessen people’s willingness to take more substantive actions (like donating or volunteering).

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Spotlight

International Association of Fire Chiefs (IAFC)

The International Association of Fire Chiefs represents the leadership of over 1.2 million firefighters and emergency responders. IAFC members are the world's leading experts in firefighting, emergency medical services, terrorism response, hazardous materials spills, natural disasters, search and rescue, and public safety legislation. Since 1873, the IAFC has provided a forum for its members to exchange ideas and uncover the latest products and services available to first responders.

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