Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

| December 20, 2018

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Facebook has, for a couple years now, committed to making their platforms “video first.” Unsurprisingly, other networks followed suit. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Every year, Animoto surveys over 1,000 consumers to understand how evolving trends on social media are impacting purchase decisions. Consumers ranked video as their favorite form of content from brands.

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VisionSpring

VisionSpring, an international social enterprise, was founded in 2001 with a mission to broaden access to affordable eyewear everywhere. We establish market access to eyeglasses and vision correction for people living in poverty so that they may enhance their livelihoods, learning, and quality of life. To date, VisionSpring has sold nearly three million pairs of glasses to low income consumers living in emerging and frontier markets, and is working to reach 10 million pairs by the symbolic year 2020.

OTHER ARTICLES

5 Fundraising Trends for Growing Nonprofits in 2020

Article | May 27, 2020

Just like that, we went from talking about the rising trends in fundraising for 2020 to how nonprofits can sustain operations during the COVID-19 pandemic. Needless to say, it was quite the pivot in conversation. The COVID-19 pandemic has had major implications for nonprofit organizations. Unfortunately, it seems as though the uncertain landscape created by the COVID-19 pandemic will be sticking around for the foreseeable future. With that in mind, it’s time for your organization to consider how it can be agile and thrive through uncertainty.

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A Guide to the Nonprofit Common Data Model

Article | March 2, 2020

Imagine a world in which all your apps and services worked seamlessly with all the data from your organization. A world in which you could quickly move from one app to another, and still see the same data, sitting gently in the proverbial cloud without time-sucking and soul-crushing imports and exports. That’s just one of the many data dreams many have had in our sector for decades, and one that could be moving closer (though not completely) into reality. Microsoft, in collaboration with non-profit organizations and other companies, have been leading an effort to develop the Nonprofit Common Data Model (CDM), with a goal of providing non-profit organizations, technology vendors, and technology consultants one common language to represent key data points and data entities within every non-profit organization.

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Nonprofits, here are 2020’s top 5 tech trends

Article | February 10, 2020

New decade, new tech. The 20s are when nonprofits as a whole are going to use technology in unique and interesting ways. Many have already started to, which means there’s a lot trending this year.

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5 Important Reminders For Responsive Nonprofits in Times of Big Changes

Article | March 31, 2020

A major element of responsive fundraising includes solving for the hyper-connected world we live in. On one hand, it has never been easier to reach thousands of donors in an instant. On the other hand, competition for attention has never been more difficult. This fact has never been more clear than during global events, especially now with the response to COVID-19 in America and around the world. The rapid circulation of information is both an incredible resource and a source of panic. As a strategist for Virtuous, any work I did would automatically risk adding more noise to already-flooded timelines and inboxes. It wasn’t something I was prepared to do. I needed time to process everything. Learn from experts.

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Spotlight

VisionSpring

VisionSpring, an international social enterprise, was founded in 2001 with a mission to broaden access to affordable eyewear everywhere. We establish market access to eyeglasses and vision correction for people living in poverty so that they may enhance their livelihoods, learning, and quality of life. To date, VisionSpring has sold nearly three million pairs of glasses to low income consumers living in emerging and frontier markets, and is working to reach 10 million pairs by the symbolic year 2020.

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