Top Fundraising Tips for Increasing Revenue in 2020

MCKENNA BAILEY | February 21, 2020

article image
Much of the funding necessary to keep nonprofit organizations running comes directly from generous individuals choosing to support those missions with their hard-earned money. Donors constitute the backbone of any nonprofit. It is for this reason that attracting and retaining donors for your nonprofit is one of the most important aspects of the industry. Effective fundraising strategies produce the funds you need to continue working towards your cause.

Spotlight

NTEN: The Nonprofit Technology Network

NTEN is the membership organization of nonprofit professionals who put technology to use for their causes. NTEN is a community of peers who share technology solutions across the sector and support each other’s work. We enable our members to embrace advances in technology through knowledge sharing, trainings, research and industry analysis. NTEN helps you do your job better, so you can make the world a better place.

OTHER ARTICLES

Is Your Nonprofit Making These Common Crowdfunding Mistakes?

Article | February 19, 2020

Crowdfunding is fast becoming one of the most popular (and useful) fundraising strategies for all kinds of nonprofits. In 2018, 46% of millennials and 45% of GenXers gave to crowdfunding campaigns. It has the potential to bring in a lot of money, help you expand your network, and raise awareness of your cause all at the same time! First introduced to help entrepreneurs and inventors attract investors and raise money to launch their business, the approach has grown substantially, with some experts predict crowdfunding will become a $90-$96 billion dollar industry in the next few years! We created this handy guide to help you avoid some of the common crowdfunding mistakes that nonprofits make when deploying a campaign. We’ve also gathered some industry best practices that will help make your campaigns more successful.

Read More

How Nonprofits Can Secure Corporate Sponsorships

Article | February 19, 2020

As a nonprofit organization, you’re doing your part to make the world a better place. Your cause matters to your staff, volunteers, donors, and those you serve. What you do likely also appeals to businesses. Many businesses have corporate sponsorship programs with funds set aside to support nonprofits. According to a study published on Statista, an online statistics company, corporations paid 65.8 billion dollars in corporate sponsorships worldwide in 2018. If your nonprofit hasn’t pursued corporate sponsorship for your programs, capital campaigns, or fundraising events, you’re leaving a lot of potential money on the table.

Read More
NONPROFIT MANAGEMENT

Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Article | February 19, 2020

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

Read More

8 Work From Home Tips to Boost Nonprofit Fundraising Productivity

Article | February 19, 2020

As every country pulls out all the stops to slow the spread of the coronavirus pandemic, many cities and states are requiring all nonessential employees to work from home. But the work can’t just come to a screeching halt. Nonprofits around the world are trying to figure out how to do as much work as possible online. Some development professionals might already work from home. Others are probably trying to figure out where to start.

Read More

Spotlight

NTEN: The Nonprofit Technology Network

NTEN is the membership organization of nonprofit professionals who put technology to use for their causes. NTEN is a community of peers who share technology solutions across the sector and support each other’s work. We enable our members to embrace advances in technology through knowledge sharing, trainings, research and industry analysis. NTEN helps you do your job better, so you can make the world a better place.

Events