To Give or Not to Give: How Donors Decide According to Psychology

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A hard reality nonprofit fundraisers face is that their success ultimately relies on donors’ personal choices. You can give them all the reasons your cause is worthwhile, you can show them the great progress you’re making, and you can ask for a reasonable gift. But in the end you can’t make them say yes. Knowing the mental processes behind how people make choices helps you convey the information they need in a way that is comfortable for them.

Spotlight

Purple Asparagus

Purple Asparagus educates children, families and the community about eating that’s good for the body and the planet. Since 2011, Purple Asparagus’ award-winning flagship program, Delicious Nutritious Adventures, has taught thousands of elementary school children about healthy eating. During Delicious Nutritious Adventures, students explore a new healthy ingredient each month by learning about it, tasting it and finally cooking with it. Our Delicious Nutritious Adventures take place in the classroom during the school day and are taught by trained staff and volunteers.

OTHER ARTICLES

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Article | March 4, 2020

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Article | March 4, 2020

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Spotlight

Purple Asparagus

Purple Asparagus educates children, families and the community about eating that’s good for the body and the planet. Since 2011, Purple Asparagus’ award-winning flagship program, Delicious Nutritious Adventures, has taught thousands of elementary school children about healthy eating. During Delicious Nutritious Adventures, students explore a new healthy ingredient each month by learning about it, tasting it and finally cooking with it. Our Delicious Nutritious Adventures take place in the classroom during the school day and are taught by trained staff and volunteers.

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