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Tips for the Time-Pressed: How to Start a Fundraising Plan

Here’s your new mantra for fundraising success: It’s not the plan, it’s the planning. That’s the amazing takeaway from the Individual Donor Benchmark Report. Nonprofits that take time to reflect on the past and set goals for the next year bring in a lot more funds than those without a fundraising plan even if they don’t look at it very often when it’s done. But time! Who has enough of that, much less for something like “planning”? We get it. Take a deep breath and check out these quick and simple suggestions for finding both time and headspace to pull your plan together.

Spotlight

Liberty Lutheran

Liberty Lutheran faithfully provides vital resources for individuals and families facing life-changing situations, from the earliest stages of life through the many stages of aging. The Liberty Family of Services - Artman Lutheran Home, Liberty at Home, Lutheran Children and Family Service, Lutheran Congregational Services, Mary J. Drexel Home, Paul’s Run Retirement Community, and The Village at Penn State are Creating Communities, Changing Lives by serving the young and old throughout Eastern Pennsylvania. This past year alone, the Liberty team served over 50,000 individuals, each faced with life-changing situations.

OTHER ARTICLES
Nonprofit Management

8 Ways Nonprofits Can Use Conversational Marketing

Article | July 15, 2022

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Coined by our partners at Drift, conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations. As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences.

Read More
Nonprofit Management

Make Every Fundraising Day Count in December

Article | July 29, 2022

I do not know about you, but I am now in a full-blown fundraising sprint to the end of the year! I am multi-tasking. Yesterday, I arrived in the office at 7 a.m. and the day did not end until I arrived home at 7:30 p.m. There is not a minute to lose. Beyond many job-related tasks, I spent time identifying, cultivating, stewarding, and especially soliciting individuals, corporations, foundations, associations, and organizations. I also volunteered last week to help three organizations in their end of year fundraising activities. When you work in the world of social services, all you think about, especially in December, are the needs of others. Why should nonprofits sprint to the end of the year at this time on the calendar? According to Neon One, there are major year-end giving statistics that show how powerful December is each year. One-third of annual giving occurs in December; 12% of all giving occurs in the last three days of the year; more than 53% of nonprofits plan their year-end appeal in October; November and December collectively represent 77% of the most popular months for making year-end asks; and 28% of nonprofits raise up to 50% of their annual fund from their year-end ask. In addition, two-thirds of people who make donations do not research before giving; 80% of volunteers also donate to their organization; 60% of nonprofits make up to three touches for their year-end campaign; and direct mail is the most popular medium for year-end asks, followed by email, website, and in-person asks. The Allegiance Group noted that there are essential things your nonprofit should do at the end of the year. These include holding an annual meeting, electing officers and directors, preparing financial reports, approving next year’s budget, filing IRS Form 990, filing your Secretary of State Annual Report, maintaining a registered agent, obtaining or renewing charitable solicitation licenses, reviewing solicitations and donor receipts, and updating your files and records. Strive to assess and make plans for the new year. Critique your operational results and strive to improve your operational model. The Tapp Network published five fundraising benchmarks every nonprofit should know to double December donations. These benchmarks include 30% of fundraising occurs in December, 10% of all online fundraising occurs in the last three days of the year, 30% of donation page traffic occurs around Giving Tuesday and early December, and 200% more donations are raised by mobile-responsive as opposed to non-mobile websites. Also, 52% higher donation values are attributed to December than any other time of the year. Be prepared for the December rush by building email lists and social media support now. Upgrade your sites to be mobile responsive and donation collective during December. Send reminder emails during the last week of December and continue to ask for financial support via social media. For a Good Cause noted that for December fundraising efforts, which heighten a spirit of generosity, create a year-end customized donation page on your website. Double check that your website is optimized for mobile, so your page is user friendly. Brand your campaign, tweet about the campaign, and link the donation page to your Instagram bio. Because New Year’s Eve is the biggest day of the year for nonprofits, send out multiple appeals that day using all social media channels. Create a fundraising thermometer on your website and keep it up to date. Do not forget to thank your donors by telling them what they accomplished by giving your organization money. Use December as a time to utilize creative Christmas fundraising ideas. An article by Donor Box provides you with wonderful possibilities in this regard. An estimated 43% of higher income donors (households earning more than $200,000 annually), donate more during the holidays. Key December Ideas shared by Donor Box include the following: Create a matching gift program. Establish a gift-wrapping party to engage volunteers. Create a soup party for volunteers, wrapped around a donor thank-you call event. Hold an ugly sweater party where participants pay to enter. Hold a polar plunge for your nonprofit. Host a holiday gala dinner. Establish a Christmas-themed fundraising day. Invite donors to have a Christmas cookie bake-off. Have a story telling campaign on social media. Have volunteers create homemade Christmas cards. Host a letter to Santa event. Create a donate page on your website. An article by National Giving Month noted that if 10,000 signatures from people who believe in charity are sent to U.S. Senators, Congressman, and the White House, a legislative resolution will be offered proclaiming December as National Giving Month. Last year, Americans gave $410.2B to charity, breaking all previous records. Our generosity demonstrates that even in divisive times, our commitment to charity is secure. So far, 10,194 supporters have signed the proclamation and counting. There are three weeks left in 2021. It is never too late to try something new. See where you are in your fundraising goals. Engage your staff, administration, volunteers, friends and organizational family to help your organization sprint to the fundraising end of year. Everyone needs to own their responsibility for fundraising success, and it starts with your CEO. The sands of the hourglass are continuing to fall. Use whatever motivates your prospects to give, including tax incentives, recognition, personal satisfaction, feelings of joy through giving, and sharing of organizational stories. You will have time for a brief breather next year. December is not the time to pull back your energy and efforts. Most people are in the spirit of giving now and you need to tap their brief feeling for total success to occur. Do not waste one second of your time on activities that do not produce solid ROI (return on investment). Make every fundraising day count in December. It will be gone before you know it.

Read More
Nonprofit Management

The Advocacy versus the Activist Functions of Non-profits

Article | July 13, 2022

Advocacy vs. Activist Roles: Non-profits all over the world are typically divided into those that engage in grassroots activism, those that advocate ideological positions, and those that combine the two to work for the betterment of society. This means that many non-profits, such as the Red Cross and Oxfam, are both activist and advocacy organizations, whereas others, such as the World Watch Institute and the Club of Rome, are primarily advocacy organizations. Furthermore, many non-profit organizations, such as Greenpeace and the World Wildlife Fund, are primarily activist in nature. The key point to remember here is that no non-profit can exist solely through activism or advocacy and thus must combine both functions to gain legitimacy and credibility. In other words, non-profits must strike a balance between activism and advocacy in order to achieve their social welfare and public good objectives. Of course, there are many non-profits in the United States that primarily function as advocacy groups with a presence only in the country because politics in the United States is driven by lobbying and special interest advocacy, which means that liberals must fund non-profits that advocate for their ideologies. Grassroots Activism, Interventions, and Crisis Management: When it comes to grassroots activism, non-profits must not only have the necessary ideology but also a deep commitment as well as the willingness to endure odds and overcome obstacles. This is because grassroots activism usually entails non-profits confronting the might of the state in areas where they must question the state's practices and point out gaps and anomalies in the implementation of the government's social schemes and welfare policies. Furthermore, grassroots activism necessitates intervention and crisis management by non-profits, which frequently puts them in conflict with vested interests who do not want interference from those they perceive to be unwanted attention and spotlight focusers on their nefarious activities. This is why many non-profits stop at the beginning of their activism and do not move on to interventions and crisis management. This is also why many non-profits collaborate with law enforcement and government agencies so that any interventions and crisis management can be carried out in tandem with the government rather than the non-profits taking on the role that the government must. Of course, this is easier said than done because, in many cases, non-profits discover that governmental agencies have abdicated their responsibilities, forcing them to intervene and correct the problems on the ground.

Read More
Fundraising

The Power of Film for Philanthropy

Article | July 15, 2022

Having worked in Hollywood for most of my career, it will come as no surprise to anyone that I champion the power of film for storytelling. However, as my life has headed down a different route, one of philanthropy and charity work, it has become increasingly apparent that the role of film in philanthropy is a crucial one and one that should never be underestimated. Unless they see something with their own eyes, people can find it hard to translate what they read on a page into reality. This is where the power of film for philanthropy comes in. By showing people the facts of a situation, you bring that into their lives, and you pique their interest. You create a connection between the viewer and the charity so that connection can be built upon to gain more support. I had seen this connection first-hand recently when I helped make videos for the 'Children of War Foundation' that highlighted the stories of the refugee students at COWF's School of Dreams. At that point, I had numerous friends who contacted me, saying how they were moved by the content and how they immediately donated after seeing these stories. Philanthropy depends on sharing our experiences, both good and bad, in order to share struggles and achievements. By filming on-the-ground in war zones, or gaining access to share footage of sensitive situations, we can reach people and make them aware of what is happening, and how they can help. Using video footage, a charity or a campaign can amplify their message and support 1,000-fold. It has been proved that donations increase once a video appears on a website or on a social media platform showing the suffering it is trying to help. Having worked on a Facebook/Instagram show, I have learned the importance of content being "shareable" and the massive amount of impact and views content can have if it is. Let me explain a little about why I have come to these conclusions and what drives me. Through film, I can address and contribute solutions to broader world issues; that is my purpose and ambition now. I know how to create films in a way that inspires people and drives them to action. Unfortunately, many non-profits don't know how to utilize storytelling through film, so if I see a way that I can use media to help their cause, I will offer my expertise free of charge, and urge philanthropists, in general, to investigate how they can use film to share their message. One recent example is when I was invited just this past week at the Cannes Film Festival to watch and speak at a round-table discussion for multiple short-form videos made by the UN Refugee Agency (UNHCR), showcasing the various stories of refugees they have worked with. It was clear to me and others attending how important the messages of this content were, and it sparked a big discussion of how to further this kind of impact by sharing refugee stories in a way that is compelling and understandable to a wider audience. Images Need to Have Impact And now to the Children of War foundation (COWF), which has taught me so much about philanthropy and how charities work. I have traveled to regions from Jordan to Navajo Nation to document the foundation's work so that they can promote it on their website, in the media, and on their social media platforms. Most recently, I traveled for COWF to Ukraine to deliver medical supplies to two hospitals. Traveling through warzones with both active bombings and absolute destruction from past attacks, I saw things I never thought I would encounter. It was both the most rewarding and terrifying experience of my life, but it was essential. By making that journey and shooting footage of the realities of war, I am helping share the work and mission of COWF and in turn, that of so many charities risking lives to help the innocent civilians caught up in this and other atrocities around the world. Having traveled to and filmed in refugee camps, most recently to Jordan with my daughters Sophia and Georgia last winter, I know first-hand the impact of war on children. But I have also seen how my films have brought about awareness and support from a greater audience for the charities I help, and this is where my commitment lies. The images we see of the refugee crises around the world are not impactful enough. We need to show the harsher images so that the world grasps the severity of the situation and the everyday human toils, while also understanding that people are people, and making that connection to close the gap of the too well-shared idea of "us and them" when it should be just "us." Clearly, women and children are often the most hard-hit in these wars, but unfortunately, they are also the most overlooked. Because of this, I am a strong proponent of showcasing their stories specifically but also pushing the idea of sustainable aid. The average refugee is displaced for 15-20 years, which is the entire childhood for kids who were displaced at a younger age, making it all the more important to ensure they have access to education and opportunities wherever they are. When sharing this information and pushing for sustainability, helps to educate a greater audience and break the cycles of giving short-term aid that often may not solve the real root issues. Of late, I have frequently said that the Ukraine war is the first TikTok war - the first whereby imagery of those involved on-ground is shared as much as that filmed by mainstream media. This is good; it is getting the horrors of war out there for all to see directly. While this information is often brutally honest, by being subjected to these images, we are given the truth of the situation and often compelled to help. Cinematography is prompting philanthropic action. I find it hard to take any positives from the current global situation. However, in such scenarios, ordinary people like you and I have often responded to the call to action and explored ways to help in the past. So how do philanthropists and charities go about using film for good? They need to know how to make content, whether as a short film, an Instagram video, etc., in a way that inspires people. Many non-profits don't know how to use storytelling, but if they can recruit those who do, it could be of great help. Especially if done with respect for the organization's work and wanting to share its story rather than sensationalize it. If this can become a movement, we can see the real impact of film-making in philanthropy.

Read More
Nonprofit Management

The Advocacy versus the Activist Functions of Non-profits

Article | July 15, 2022

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Coined by our partners at Drift, conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations. As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences.

Read More
Nonprofit Management

Marketing Your Nonprofit Organization in 4 Simple Steps

Article | July 29, 2022

I do not know about you, but I am now in a full-blown fundraising sprint to the end of the year! I am multi-tasking. Yesterday, I arrived in the office at 7 a.m. and the day did not end until I arrived home at 7:30 p.m. There is not a minute to lose. Beyond many job-related tasks, I spent time identifying, cultivating, stewarding, and especially soliciting individuals, corporations, foundations, associations, and organizations. I also volunteered last week to help three organizations in their end of year fundraising activities. When you work in the world of social services, all you think about, especially in December, are the needs of others. Why should nonprofits sprint to the end of the year at this time on the calendar? According to Neon One, there are major year-end giving statistics that show how powerful December is each year. One-third of annual giving occurs in December; 12% of all giving occurs in the last three days of the year; more than 53% of nonprofits plan their year-end appeal in October; November and December collectively represent 77% of the most popular months for making year-end asks; and 28% of nonprofits raise up to 50% of their annual fund from their year-end ask. In addition, two-thirds of people who make donations do not research before giving; 80% of volunteers also donate to their organization; 60% of nonprofits make up to three touches for their year-end campaign; and direct mail is the most popular medium for year-end asks, followed by email, website, and in-person asks. The Allegiance Group noted that there are essential things your nonprofit should do at the end of the year. These include holding an annual meeting, electing officers and directors, preparing financial reports, approving next year’s budget, filing IRS Form 990, filing your Secretary of State Annual Report, maintaining a registered agent, obtaining or renewing charitable solicitation licenses, reviewing solicitations and donor receipts, and updating your files and records. Strive to assess and make plans for the new year. Critique your operational results and strive to improve your operational model. The Tapp Network published five fundraising benchmarks every nonprofit should know to double December donations. These benchmarks include 30% of fundraising occurs in December, 10% of all online fundraising occurs in the last three days of the year, 30% of donation page traffic occurs around Giving Tuesday and early December, and 200% more donations are raised by mobile-responsive as opposed to non-mobile websites. Also, 52% higher donation values are attributed to December than any other time of the year. Be prepared for the December rush by building email lists and social media support now. Upgrade your sites to be mobile responsive and donation collective during December. Send reminder emails during the last week of December and continue to ask for financial support via social media. For a Good Cause noted that for December fundraising efforts, which heighten a spirit of generosity, create a year-end customized donation page on your website. Double check that your website is optimized for mobile, so your page is user friendly. Brand your campaign, tweet about the campaign, and link the donation page to your Instagram bio. Because New Year’s Eve is the biggest day of the year for nonprofits, send out multiple appeals that day using all social media channels. Create a fundraising thermometer on your website and keep it up to date. Do not forget to thank your donors by telling them what they accomplished by giving your organization money. Use December as a time to utilize creative Christmas fundraising ideas. An article by Donor Box provides you with wonderful possibilities in this regard. An estimated 43% of higher income donors (households earning more than $200,000 annually), donate more during the holidays. Key December Ideas shared by Donor Box include the following: Create a matching gift program. Establish a gift-wrapping party to engage volunteers. Create a soup party for volunteers, wrapped around a donor thank-you call event. Hold an ugly sweater party where participants pay to enter. Hold a polar plunge for your nonprofit. Host a holiday gala dinner. Establish a Christmas-themed fundraising day. Invite donors to have a Christmas cookie bake-off. Have a story telling campaign on social media. Have volunteers create homemade Christmas cards. Host a letter to Santa event. Create a donate page on your website. An article by National Giving Month noted that if 10,000 signatures from people who believe in charity are sent to U.S. Senators, Congressman, and the White House, a legislative resolution will be offered proclaiming December as National Giving Month. Last year, Americans gave $410.2B to charity, breaking all previous records. Our generosity demonstrates that even in divisive times, our commitment to charity is secure. So far, 10,194 supporters have signed the proclamation and counting. There are three weeks left in 2021. It is never too late to try something new. See where you are in your fundraising goals. Engage your staff, administration, volunteers, friends and organizational family to help your organization sprint to the fundraising end of year. Everyone needs to own their responsibility for fundraising success, and it starts with your CEO. The sands of the hourglass are continuing to fall. Use whatever motivates your prospects to give, including tax incentives, recognition, personal satisfaction, feelings of joy through giving, and sharing of organizational stories. You will have time for a brief breather next year. December is not the time to pull back your energy and efforts. Most people are in the spirit of giving now and you need to tap their brief feeling for total success to occur. Do not waste one second of your time on activities that do not produce solid ROI (return on investment). Make every fundraising day count in December. It will be gone before you know it.

Read More
Nonprofit Management

4 Challenges that Large Non-profit Organizations Face

Article | July 13, 2022

Advocacy vs. Activist Roles: Non-profits all over the world are typically divided into those that engage in grassroots activism, those that advocate ideological positions, and those that combine the two to work for the betterment of society. This means that many non-profits, such as the Red Cross and Oxfam, are both activist and advocacy organizations, whereas others, such as the World Watch Institute and the Club of Rome, are primarily advocacy organizations. Furthermore, many non-profit organizations, such as Greenpeace and the World Wildlife Fund, are primarily activist in nature. The key point to remember here is that no non-profit can exist solely through activism or advocacy and thus must combine both functions to gain legitimacy and credibility. In other words, non-profits must strike a balance between activism and advocacy in order to achieve their social welfare and public good objectives. Of course, there are many non-profits in the United States that primarily function as advocacy groups with a presence only in the country because politics in the United States is driven by lobbying and special interest advocacy, which means that liberals must fund non-profits that advocate for their ideologies. Grassroots Activism, Interventions, and Crisis Management: When it comes to grassroots activism, non-profits must not only have the necessary ideology but also a deep commitment as well as the willingness to endure odds and overcome obstacles. This is because grassroots activism usually entails non-profits confronting the might of the state in areas where they must question the state's practices and point out gaps and anomalies in the implementation of the government's social schemes and welfare policies. Furthermore, grassroots activism necessitates intervention and crisis management by non-profits, which frequently puts them in conflict with vested interests who do not want interference from those they perceive to be unwanted attention and spotlight focusers on their nefarious activities. This is why many non-profits stop at the beginning of their activism and do not move on to interventions and crisis management. This is also why many non-profits collaborate with law enforcement and government agencies so that any interventions and crisis management can be carried out in tandem with the government rather than the non-profits taking on the role that the government must. Of course, this is easier said than done because, in many cases, non-profits discover that governmental agencies have abdicated their responsibilities, forcing them to intervene and correct the problems on the ground.

Read More
Fundraising

The Power of Film for Philanthropy

Article | July 15, 2022

Having worked in Hollywood for most of my career, it will come as no surprise to anyone that I champion the power of film for storytelling. However, as my life has headed down a different route, one of philanthropy and charity work, it has become increasingly apparent that the role of film in philanthropy is a crucial one and one that should never be underestimated. Unless they see something with their own eyes, people can find it hard to translate what they read on a page into reality. This is where the power of film for philanthropy comes in. By showing people the facts of a situation, you bring that into their lives, and you pique their interest. You create a connection between the viewer and the charity so that connection can be built upon to gain more support. I had seen this connection first-hand recently when I helped make videos for the 'Children of War Foundation' that highlighted the stories of the refugee students at COWF's School of Dreams. At that point, I had numerous friends who contacted me, saying how they were moved by the content and how they immediately donated after seeing these stories. Philanthropy depends on sharing our experiences, both good and bad, in order to share struggles and achievements. By filming on-the-ground in war zones, or gaining access to share footage of sensitive situations, we can reach people and make them aware of what is happening, and how they can help. Using video footage, a charity or a campaign can amplify their message and support 1,000-fold. It has been proved that donations increase once a video appears on a website or on a social media platform showing the suffering it is trying to help. Having worked on a Facebook/Instagram show, I have learned the importance of content being "shareable" and the massive amount of impact and views content can have if it is. Let me explain a little about why I have come to these conclusions and what drives me. Through film, I can address and contribute solutions to broader world issues; that is my purpose and ambition now. I know how to create films in a way that inspires people and drives them to action. Unfortunately, many non-profits don't know how to utilize storytelling through film, so if I see a way that I can use media to help their cause, I will offer my expertise free of charge, and urge philanthropists, in general, to investigate how they can use film to share their message. One recent example is when I was invited just this past week at the Cannes Film Festival to watch and speak at a round-table discussion for multiple short-form videos made by the UN Refugee Agency (UNHCR), showcasing the various stories of refugees they have worked with. It was clear to me and others attending how important the messages of this content were, and it sparked a big discussion of how to further this kind of impact by sharing refugee stories in a way that is compelling and understandable to a wider audience. Images Need to Have Impact And now to the Children of War foundation (COWF), which has taught me so much about philanthropy and how charities work. I have traveled to regions from Jordan to Navajo Nation to document the foundation's work so that they can promote it on their website, in the media, and on their social media platforms. Most recently, I traveled for COWF to Ukraine to deliver medical supplies to two hospitals. Traveling through warzones with both active bombings and absolute destruction from past attacks, I saw things I never thought I would encounter. It was both the most rewarding and terrifying experience of my life, but it was essential. By making that journey and shooting footage of the realities of war, I am helping share the work and mission of COWF and in turn, that of so many charities risking lives to help the innocent civilians caught up in this and other atrocities around the world. Having traveled to and filmed in refugee camps, most recently to Jordan with my daughters Sophia and Georgia last winter, I know first-hand the impact of war on children. But I have also seen how my films have brought about awareness and support from a greater audience for the charities I help, and this is where my commitment lies. The images we see of the refugee crises around the world are not impactful enough. We need to show the harsher images so that the world grasps the severity of the situation and the everyday human toils, while also understanding that people are people, and making that connection to close the gap of the too well-shared idea of "us and them" when it should be just "us." Clearly, women and children are often the most hard-hit in these wars, but unfortunately, they are also the most overlooked. Because of this, I am a strong proponent of showcasing their stories specifically but also pushing the idea of sustainable aid. The average refugee is displaced for 15-20 years, which is the entire childhood for kids who were displaced at a younger age, making it all the more important to ensure they have access to education and opportunities wherever they are. When sharing this information and pushing for sustainability, helps to educate a greater audience and break the cycles of giving short-term aid that often may not solve the real root issues. Of late, I have frequently said that the Ukraine war is the first TikTok war - the first whereby imagery of those involved on-ground is shared as much as that filmed by mainstream media. This is good; it is getting the horrors of war out there for all to see directly. While this information is often brutally honest, by being subjected to these images, we are given the truth of the situation and often compelled to help. Cinematography is prompting philanthropic action. I find it hard to take any positives from the current global situation. However, in such scenarios, ordinary people like you and I have often responded to the call to action and explored ways to help in the past. So how do philanthropists and charities go about using film for good? They need to know how to make content, whether as a short film, an Instagram video, etc., in a way that inspires people. Many non-profits don't know how to use storytelling, but if they can recruit those who do, it could be of great help. Especially if done with respect for the organization's work and wanting to share its story rather than sensationalize it. If this can become a movement, we can see the real impact of film-making in philanthropy.

Read More
MORE ARTICLES

Spotlight

Liberty Lutheran

Liberty Lutheran faithfully provides vital resources for individuals and families facing life-changing situations, from the earliest stages of life through the many stages of aging. The Liberty Family of Services - Artman Lutheran Home, Liberty at Home, Lutheran Children and Family Service, Lutheran Congregational Services, Mary J. Drexel Home, Paul’s Run Retirement Community, and The Village at Penn State are Creating Communities, Changing Lives by serving the young and old throughout Eastern Pennsylvania. This past year alone, the Liberty team served over 50,000 individuals, each faced with life-changing situations.

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Fundraising, Nonprofit Management

American Camp Association Receives $45.5 Million Grant from Lilly Endowment Inc. to Strengthen Character Development Programs for Young People

PR Newswire | February 02, 2024

The American Camp Association® (ACA) is honored to announce that Lilly Endowment Inc. has awarded ACA a $45,535,623 grant to support the creation of a new, multiyear initiative to grow, improve, and celebrate character development at camps across the United States. Character at Camp is an innovative initiative anchored in the belief that summer and year-round camp programs provide an unparalleled opportunity to promote the character development of young people. While camps vary greatly in their mission, size, activities, programming, and location, many are run with an intrinsic focus on youth development and character-building skills and traits. ACA's recent National Camp Impact Study demonstrated that camp experiences support social connectedness among youth and the development of skills and traits such as perseverance, responsibility, and the willingness to try new things. This study also found that these skills and traits last over time. Individuals who attended camp as children demonstrate these skills and traits throughout academic environments and well into their early careers. For more than a century, character development has been foundational to the camp experience, as each camp distinctively offers a variety of opportunities to develop important character skills and traits. Camps provide young people with experiences in less-distracting settings, often surrounded by nature, that can help support character development through social interactions with peers and counselors, time for reflection and other activities. For example, campers learn responsibility as they help set tables in the dining hall, engage in leadership when guiding groups during hikes, and practice empathy when they support fellow campers who are missing home. In today's world, the benefits of building character skills and traits such as gratitude, kindness, creativity, curiosity, perseverance, resiliency, empathy, courage, and teamwork could not be more important. The Character at Camp initiative will be conducted during the next six years. ACA will make available in-person and virtual training opportunities, educational tools, and other resources to camps to strengthen, expand, or establish character development programs at the more than 15,000 year-round and summer camps across the US. As a direct result of this new initiative, ACA will invite camp leaders to participate in educational and peer-learning opportunities, networking, training, other experiences to learn how to help develop character skills and traits at camp. ACA will work with camp professionals, youth-development experts, and others to create new educational resources, training, and assessment tools to provide camps with opportunities to engage in this important initiative. Starting in 2025, all eligible nonprofit camps will have the opportunity to apply for competitive one-, two-, or three-year grants to support their character development programs. Eligible organizations will be able to apply for funding in amounts ranging from $50,000 to up to $300,000 based on the length of the grant period. Funds may be used for staffing, training, curricula, assessment, communications, and/or outreach and partnership efforts to support camps' specific goals related to character development. The initiative will support a broad range of camps serving young people from varied backgrounds and experiences, including under-resourced and underrepresented youth, as well as provide funding for developing character-based programming that is culturally relevant and values the diverse perspectives of youth and families. "We are deeply grateful for Lilly Endowment's support of ACA and our shared commitment to support camps across the country with the funding, tools, resources, and education to expand and prioritize character development programs," said Tom Rosenberg, ACA president/CEO. "This Character at Camp initiative recognizes the diverse needs of children and youth. We know camp experiences build a world of belonging and growth, and we're excited to engage camps as they work to strengthen their character development programs." "Lilly Endowment's founders firmly believed that developing the character of young people was vital to the future of communities and our country, and they supported many efforts to understand how character is formed," said N. Clay Robbins, Lilly Endowment's chairman and CEO. "For decades, well run camps have had a positive impact on the character development of thousands of campers. We believe, with the commitment, leadership, and expertise of ACA, its Character at Camp initiative can meaningfully enhance and expand character development from a variety of perspectives and in a diverse array of young people throughout the nation."

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Fundraising, Nonprofit Management, Philanthropy

The National Geographic Society Breaks Fundraising Record with $122.8 Million in New Commitments

PR Newswire | January 25, 2024

Today, the National Geographic Society announced its largest fundraising year in its 136-year history with $122.8 million in new commitments for 2023 the Society's third record-breaking year in a row. Contributions came from individuals, corporations and foundations to support the nonprofit's mission work, including the transformation of its Base Camp in Washington, D.C., global community of National Geographic Explorers and portfolio of impactful programs. The Society invests 100 percent of donor contributions into the organization's programmatic priorities to strengthen its mission of illuminating and protecting the wonder of our world. Donors and partners fuel the Society's ability to leverage scientific research, exploration, education and unparalleled storytelling to spark curiosity in hundreds of millions of people to learn about and care for our planet. These philanthropic investments accelerate the Society's sustainable business model and build a culture of philanthropy, key to the organization's five-year strategic plan, NG Next. This achievement underscores our community's belief in our mission and vision for the future," said CEO Jill Tiefenthaler. "The dedication of our donors is instrumental to funding the extraordinary National Geographic Explorers who are driving positive change for our planet and its people. Thank you to all those helping us support our Explorers, transform our Base Camp, and achieve our mission and global impact. Last year, the Society launched its newly formed Principal Donors Society, the highest designation for lifetime giving, which recognizes individuals, corporations and foundations who have championed the nonprofit through cumulative philanthropic support of $1 million or more for pivotal priorities and impact areas. The second annual Principal Donors Society induction ceremony and celebration will take place on February 7, 2024 in Los Angeles, California. "We are most grateful for the unprecedented generosity of our donors that this year's giving reflects, as it clearly demonstrates the growing global support of the National Geographic Society's mission to illuminate and protect the wonderful of our world," said the Society's Board Chair Jean Case. 2023 fiscal year fundraising highlights include: Secured the largest commitment in the Society's history from long-time partner, Rolex $122.8 million in overall new commitments, a 4% increase from the previous record-breaking fiscal year ($117.9M) 81 new commitments of $100,000 or above, a 16% increase over 2022 16 new commitments at $1 million or above $13.2 million raised through Annual Giving & Membership, a 13% increase over 2022 100% participation by the Board of Trustees 100% participation by the Society's Senior Leadership team Increased membership in the Hubbard Council (annual donors of $50,000 or more) by 30% Launched the Principal Donors Society in January 2023, recognizing donors of lifetime giving of $1M or more to the Society, with 65 donors; adding an additional 11 donors during 2023 "We accomplished this tremendous fundraising year thanks to our loyal, global network of industry and thought leaders who are personally dedicated to the Society's success," said Chief Advancement Officer Kara Ramirez Mullins. "It's encouraging to see real investment in, and momentum for, the Society's key priorities like the Base Camp renovation project. We have a bold vision for the future and the time to invest in the Society is now!"

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Fundraising, Philanthropy

The Colossal Impact: 2023 Allocation of Funds Raised for Charity Through Online Competitions

PR Newswire | January 04, 2024

Colossal Management, a pioneering force in changing the landscape of fundraising through online competitions, announces the allocation of over $23 million in donation funds raised in 2023. Colossal's unique approach to fundraising benefits both charities and competitors, bringing together communities to support important causes. Through various competitions, Colossal has successfully raised substantial amounts, and the funds are now being directed toward impactful initiatives. All donations raised from associated votes cast during a Colossal competition go directly to DTCare, a 501(c)(3) charity, which subsequently grants the donations to a designated nonprofit at the end of the competition. The following are standout examples of the impact a Colossal competition can make. Favorite Chef Benefiting James Beard Foundation (JBF) Guest Appearance: Carla Hall 2023 grant amount: over $4.7 million The grant enables JBF to: Dedicate extra resources to advocacy around the Farm Bill, a major piece of federal legislation. Add another WEL (Women's Entrepreneurial Leadership) cohort to their planned programming. Produce a new series of toolkits for the virtual resource library to support culinary entrepreneurs. Expand JBF Leadership Workshops across the country. Develop a series of Advocacy Meetups and mini-training refreshers to bring chefs and other culinary workers together to collaborate on key advocacy issues (sustainability, farming practices, SNAP access, healthier school lunches, etc.). Invest in a new Sustainability Certificate program that would incentivize independent restaurants to build more robust, sustainable infrastructures. Help support chefs in residence at Platform by JBF, the new culinary performance and dining space at Pier 57 in New York City. "We are absolutely delighted to see how Colossal competitions bring so many people together around food, and we are deeply grateful that this initiative will benefit the Foundation's efforts to champion a standard of good food anchored in talent, equity, and sustainability." –Clare Reichenbach, CEO of the James Beard Foundation Super Mom Benefiting Children's Miracle Network Hospitals (CMNH) 2023 donation amount: over $2.6 million The Super Mom campaign was the largest first-year donation they've received to date, according to Frances Fu, Chief Financial and Strategy Officer of CMNH. For every $1 raised through underwriting, CMNH turns it into $8 in donations for children's hospitals to, in turn, use where they're needed most. The grant enables CMNH to: Help provide charitable care. Support research & treatments. Provide education. Provide advancement services. Contribute to patient services. Improve life-saving equipment. "The Colossal team is amazing at building online communities through their competitions that have made an unprecedented impact for Children's Miracle Network Hospitals! Their expertise and passion for fundraising and our mission are second to none." –Todd Fisher, Sr. Director of Business Development Fab Over 40 Benefiting National Breast Cancer Foundation Guest Appearance: Dolores Catania 2022 donation amount: over $8.2 million The associated grant, generously presented to NBCF by Colossal's dedicated partner, DTCare, enabled the foundation to channel resources into critical programs and services, encompassing education, detection, navigation, and inspiration for individuals battling breast cancer and their loved ones. The grant enabled NBCF to: Navigate support for 51,047 patients. Provide breast health education for 16,137 women. Give 9,771 mammograms. Make and distribute 6,745 HOPE Kits. Provide outreach to 1,721 women through community programs. "Colossal has helped us provide education, early detection, and support services to thousands of women affected by breast cancer over the last two years through the Fab Over 40 Competition. We are truly grateful for their generosity." –Candice Hensley, Sr. Manager of Strategic Partnerships, NBCF Tony Hawk's Skatepark Hero Benefiting The Skatepark Project Guest appearance: Tony Hawk 2023 donation amount: $768,498.50 The grant enables The Skatepark Project to: Help build new skateparks while also funding the nearly 700 public skateparks in underserved communities across all 50 states. Increase access to outdoor recreation and free play through the creation of safe and inclusive community skateparks. Support 'Supply the Ride,' a program dedicated to breaking down barriers and promoting accessibility by providing skateboards, helmets, and pads to youth in under-resourced communities. Support the 'Fellowship' program, which works to guide the next generation of BIPOC skate advocates on how to create public skateparks in their own communities. "The Skatepark Hero Competition is a celebration of the spirit and talent that drive skateboarding and will shape the future of this incredible sport!" –Tony Hawk America's Favorite Pet Benefiting Progressive Animal Welfare Society (PAWS) 2023 grant amount: over $3.2 million Colossal raised an impressive $3.2 million through the 2023 America's Favorite Pet (AFP) Competition and was presented the prestigious inaugural Colossal Kindness Award at PAWS' 56th annual Wild Night gala. The grant enables PAWS to: Extend reach to areas affected by natural disasters. 160 animals from California saved during extreme flooding. 130 animals saved from New Orleans. Many animals rescued after the Maui fires. Complete Snohomish Wildlife Center built on a secluded 25-acre site to rehabilitate wildlife. Enhance PAWS' professional training programs. Broaden its community outreach initiatives. Create new educational programs tailored to underserved youth to foster a deeper understanding and appreciation of animal welfare. Offer low-cost spay and neuter surgeries to address the critical issue of pet overpopulation. "This generous contribution has catalyzed PAWS' efforts to provide comprehensive care for thousands of cats and dogs. Many of these animals have been rescued from overcrowded shelters where euthanasia was imminent. Because of this generous grant, PAWS can provide safe shelter to animals like Odette, a senior dog with medical needs. Thanks to Colossal and DTCare, Odette was recently adopted into a loving home where her new family appreciates her calm nature and graying muzzle." –Heidi Wills Yamada, PAWS CEO In 2024, Colossal continues to offer extraordinary experiences for competitors in a variety of fundraising campaigns, all in the name of charity. Past winners include the first-ever Super Mom, London Reber; the Skatepark Hero, Michael Manion; and the 2023 Favorite Chef, Karen Jenkins. Who's Next?

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Fundraising, Nonprofit Management

American Camp Association Receives $45.5 Million Grant from Lilly Endowment Inc. to Strengthen Character Development Programs for Young People

PR Newswire | February 02, 2024

The American Camp Association® (ACA) is honored to announce that Lilly Endowment Inc. has awarded ACA a $45,535,623 grant to support the creation of a new, multiyear initiative to grow, improve, and celebrate character development at camps across the United States. Character at Camp is an innovative initiative anchored in the belief that summer and year-round camp programs provide an unparalleled opportunity to promote the character development of young people. While camps vary greatly in their mission, size, activities, programming, and location, many are run with an intrinsic focus on youth development and character-building skills and traits. ACA's recent National Camp Impact Study demonstrated that camp experiences support social connectedness among youth and the development of skills and traits such as perseverance, responsibility, and the willingness to try new things. This study also found that these skills and traits last over time. Individuals who attended camp as children demonstrate these skills and traits throughout academic environments and well into their early careers. For more than a century, character development has been foundational to the camp experience, as each camp distinctively offers a variety of opportunities to develop important character skills and traits. Camps provide young people with experiences in less-distracting settings, often surrounded by nature, that can help support character development through social interactions with peers and counselors, time for reflection and other activities. For example, campers learn responsibility as they help set tables in the dining hall, engage in leadership when guiding groups during hikes, and practice empathy when they support fellow campers who are missing home. In today's world, the benefits of building character skills and traits such as gratitude, kindness, creativity, curiosity, perseverance, resiliency, empathy, courage, and teamwork could not be more important. The Character at Camp initiative will be conducted during the next six years. ACA will make available in-person and virtual training opportunities, educational tools, and other resources to camps to strengthen, expand, or establish character development programs at the more than 15,000 year-round and summer camps across the US. As a direct result of this new initiative, ACA will invite camp leaders to participate in educational and peer-learning opportunities, networking, training, other experiences to learn how to help develop character skills and traits at camp. ACA will work with camp professionals, youth-development experts, and others to create new educational resources, training, and assessment tools to provide camps with opportunities to engage in this important initiative. Starting in 2025, all eligible nonprofit camps will have the opportunity to apply for competitive one-, two-, or three-year grants to support their character development programs. Eligible organizations will be able to apply for funding in amounts ranging from $50,000 to up to $300,000 based on the length of the grant period. Funds may be used for staffing, training, curricula, assessment, communications, and/or outreach and partnership efforts to support camps' specific goals related to character development. The initiative will support a broad range of camps serving young people from varied backgrounds and experiences, including under-resourced and underrepresented youth, as well as provide funding for developing character-based programming that is culturally relevant and values the diverse perspectives of youth and families. "We are deeply grateful for Lilly Endowment's support of ACA and our shared commitment to support camps across the country with the funding, tools, resources, and education to expand and prioritize character development programs," said Tom Rosenberg, ACA president/CEO. "This Character at Camp initiative recognizes the diverse needs of children and youth. We know camp experiences build a world of belonging and growth, and we're excited to engage camps as they work to strengthen their character development programs." "Lilly Endowment's founders firmly believed that developing the character of young people was vital to the future of communities and our country, and they supported many efforts to understand how character is formed," said N. Clay Robbins, Lilly Endowment's chairman and CEO. "For decades, well run camps have had a positive impact on the character development of thousands of campers. We believe, with the commitment, leadership, and expertise of ACA, its Character at Camp initiative can meaningfully enhance and expand character development from a variety of perspectives and in a diverse array of young people throughout the nation."

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Fundraising, Nonprofit Management, Philanthropy

The National Geographic Society Breaks Fundraising Record with $122.8 Million in New Commitments

PR Newswire | January 25, 2024

Today, the National Geographic Society announced its largest fundraising year in its 136-year history with $122.8 million in new commitments for 2023 the Society's third record-breaking year in a row. Contributions came from individuals, corporations and foundations to support the nonprofit's mission work, including the transformation of its Base Camp in Washington, D.C., global community of National Geographic Explorers and portfolio of impactful programs. The Society invests 100 percent of donor contributions into the organization's programmatic priorities to strengthen its mission of illuminating and protecting the wonder of our world. Donors and partners fuel the Society's ability to leverage scientific research, exploration, education and unparalleled storytelling to spark curiosity in hundreds of millions of people to learn about and care for our planet. These philanthropic investments accelerate the Society's sustainable business model and build a culture of philanthropy, key to the organization's five-year strategic plan, NG Next. This achievement underscores our community's belief in our mission and vision for the future," said CEO Jill Tiefenthaler. "The dedication of our donors is instrumental to funding the extraordinary National Geographic Explorers who are driving positive change for our planet and its people. Thank you to all those helping us support our Explorers, transform our Base Camp, and achieve our mission and global impact. Last year, the Society launched its newly formed Principal Donors Society, the highest designation for lifetime giving, which recognizes individuals, corporations and foundations who have championed the nonprofit through cumulative philanthropic support of $1 million or more for pivotal priorities and impact areas. The second annual Principal Donors Society induction ceremony and celebration will take place on February 7, 2024 in Los Angeles, California. "We are most grateful for the unprecedented generosity of our donors that this year's giving reflects, as it clearly demonstrates the growing global support of the National Geographic Society's mission to illuminate and protect the wonderful of our world," said the Society's Board Chair Jean Case. 2023 fiscal year fundraising highlights include: Secured the largest commitment in the Society's history from long-time partner, Rolex $122.8 million in overall new commitments, a 4% increase from the previous record-breaking fiscal year ($117.9M) 81 new commitments of $100,000 or above, a 16% increase over 2022 16 new commitments at $1 million or above $13.2 million raised through Annual Giving & Membership, a 13% increase over 2022 100% participation by the Board of Trustees 100% participation by the Society's Senior Leadership team Increased membership in the Hubbard Council (annual donors of $50,000 or more) by 30% Launched the Principal Donors Society in January 2023, recognizing donors of lifetime giving of $1M or more to the Society, with 65 donors; adding an additional 11 donors during 2023 "We accomplished this tremendous fundraising year thanks to our loyal, global network of industry and thought leaders who are personally dedicated to the Society's success," said Chief Advancement Officer Kara Ramirez Mullins. "It's encouraging to see real investment in, and momentum for, the Society's key priorities like the Base Camp renovation project. We have a bold vision for the future and the time to invest in the Society is now!"

Read More

Fundraising, Philanthropy

The Colossal Impact: 2023 Allocation of Funds Raised for Charity Through Online Competitions

PR Newswire | January 04, 2024

Colossal Management, a pioneering force in changing the landscape of fundraising through online competitions, announces the allocation of over $23 million in donation funds raised in 2023. Colossal's unique approach to fundraising benefits both charities and competitors, bringing together communities to support important causes. Through various competitions, Colossal has successfully raised substantial amounts, and the funds are now being directed toward impactful initiatives. All donations raised from associated votes cast during a Colossal competition go directly to DTCare, a 501(c)(3) charity, which subsequently grants the donations to a designated nonprofit at the end of the competition. The following are standout examples of the impact a Colossal competition can make. Favorite Chef Benefiting James Beard Foundation (JBF) Guest Appearance: Carla Hall 2023 grant amount: over $4.7 million The grant enables JBF to: Dedicate extra resources to advocacy around the Farm Bill, a major piece of federal legislation. Add another WEL (Women's Entrepreneurial Leadership) cohort to their planned programming. Produce a new series of toolkits for the virtual resource library to support culinary entrepreneurs. Expand JBF Leadership Workshops across the country. Develop a series of Advocacy Meetups and mini-training refreshers to bring chefs and other culinary workers together to collaborate on key advocacy issues (sustainability, farming practices, SNAP access, healthier school lunches, etc.). Invest in a new Sustainability Certificate program that would incentivize independent restaurants to build more robust, sustainable infrastructures. Help support chefs in residence at Platform by JBF, the new culinary performance and dining space at Pier 57 in New York City. "We are absolutely delighted to see how Colossal competitions bring so many people together around food, and we are deeply grateful that this initiative will benefit the Foundation's efforts to champion a standard of good food anchored in talent, equity, and sustainability." –Clare Reichenbach, CEO of the James Beard Foundation Super Mom Benefiting Children's Miracle Network Hospitals (CMNH) 2023 donation amount: over $2.6 million The Super Mom campaign was the largest first-year donation they've received to date, according to Frances Fu, Chief Financial and Strategy Officer of CMNH. For every $1 raised through underwriting, CMNH turns it into $8 in donations for children's hospitals to, in turn, use where they're needed most. The grant enables CMNH to: Help provide charitable care. Support research & treatments. Provide education. Provide advancement services. Contribute to patient services. Improve life-saving equipment. "The Colossal team is amazing at building online communities through their competitions that have made an unprecedented impact for Children's Miracle Network Hospitals! Their expertise and passion for fundraising and our mission are second to none." –Todd Fisher, Sr. Director of Business Development Fab Over 40 Benefiting National Breast Cancer Foundation Guest Appearance: Dolores Catania 2022 donation amount: over $8.2 million The associated grant, generously presented to NBCF by Colossal's dedicated partner, DTCare, enabled the foundation to channel resources into critical programs and services, encompassing education, detection, navigation, and inspiration for individuals battling breast cancer and their loved ones. The grant enabled NBCF to: Navigate support for 51,047 patients. Provide breast health education for 16,137 women. Give 9,771 mammograms. Make and distribute 6,745 HOPE Kits. Provide outreach to 1,721 women through community programs. "Colossal has helped us provide education, early detection, and support services to thousands of women affected by breast cancer over the last two years through the Fab Over 40 Competition. We are truly grateful for their generosity." –Candice Hensley, Sr. Manager of Strategic Partnerships, NBCF Tony Hawk's Skatepark Hero Benefiting The Skatepark Project Guest appearance: Tony Hawk 2023 donation amount: $768,498.50 The grant enables The Skatepark Project to: Help build new skateparks while also funding the nearly 700 public skateparks in underserved communities across all 50 states. Increase access to outdoor recreation and free play through the creation of safe and inclusive community skateparks. Support 'Supply the Ride,' a program dedicated to breaking down barriers and promoting accessibility by providing skateboards, helmets, and pads to youth in under-resourced communities. Support the 'Fellowship' program, which works to guide the next generation of BIPOC skate advocates on how to create public skateparks in their own communities. "The Skatepark Hero Competition is a celebration of the spirit and talent that drive skateboarding and will shape the future of this incredible sport!" –Tony Hawk America's Favorite Pet Benefiting Progressive Animal Welfare Society (PAWS) 2023 grant amount: over $3.2 million Colossal raised an impressive $3.2 million through the 2023 America's Favorite Pet (AFP) Competition and was presented the prestigious inaugural Colossal Kindness Award at PAWS' 56th annual Wild Night gala. The grant enables PAWS to: Extend reach to areas affected by natural disasters. 160 animals from California saved during extreme flooding. 130 animals saved from New Orleans. Many animals rescued after the Maui fires. Complete Snohomish Wildlife Center built on a secluded 25-acre site to rehabilitate wildlife. Enhance PAWS' professional training programs. Broaden its community outreach initiatives. Create new educational programs tailored to underserved youth to foster a deeper understanding and appreciation of animal welfare. Offer low-cost spay and neuter surgeries to address the critical issue of pet overpopulation. "This generous contribution has catalyzed PAWS' efforts to provide comprehensive care for thousands of cats and dogs. Many of these animals have been rescued from overcrowded shelters where euthanasia was imminent. Because of this generous grant, PAWS can provide safe shelter to animals like Odette, a senior dog with medical needs. Thanks to Colossal and DTCare, Odette was recently adopted into a loving home where her new family appreciates her calm nature and graying muzzle." –Heidi Wills Yamada, PAWS CEO In 2024, Colossal continues to offer extraordinary experiences for competitors in a variety of fundraising campaigns, all in the name of charity. Past winners include the first-ever Super Mom, London Reber; the Skatepark Hero, Michael Manion; and the 2023 Favorite Chef, Karen Jenkins. Who's Next?

Read More

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