Three Keys to Personal Fundraising Success

|

article image
Call it a professional hazard, but we tend to obsess over the details of online fundraising quite a lot. One of the things we’ve recently been pondering is why some personal fundraisers take off and others flop. Unsurprisingly (and as happens with most questions we ask ourselves) we’ve come to the conclusion that this one doesn’t have a single straightforward answer. We have been able, however, to identify three factors that help predict personal fundraising success. 

Spotlight

BronxWorks

As our mission, BronxWorks helps individuals and families improve their economic and social well-being. From toddlers to seniors, we feed, shelter, teach, and support our neighbors to build a stronger community. BronxWorks first opened its doors in 1972. It was created under the name Citizens Advice Bureau and came to be popularly known by its initials CAB. Over the years, we have grown tremendously, providing services to address the needs of all age groups from infants to senior citizens, as well as selected special needs populations. These include immigrants, homeless individuals and families, people impacted by HIV/AIDS, and adults making the transition from welfare to work. We now operate 28 offices throughout the borough. Our programs help 37,500 people a year.

OTHER ARTICLES
NONPROFIT MANAGEMENT

Ladder of Engagement: Nonprofit Fundraising Strategies

Article | June 2, 2021

Have you ever heard of the "Ladder of Engagement"? It's definitely not a new strategy, but as the world increasingly relies on keeping audiences engaged and connected, it's an increasingly important tool for all nonprofits. The nonprofit ladder of engagement is a powerful tool to hook your "casual follower" and move them toward being your most loyal donor and everything in between. If you don't already have a strategic ladder of engagement for your nonprofit, now's a great time to develop one. And for organizations that have one in place, it's good practice to evaluate and make adjustments from time to time--and summer is an excellent time of year to do just that! This blog will help you develop or update your nonprofit's ladder of engagement.

Read More

How your nonprofit can get the most out of Twitter

Article | June 2, 2021

Interested in using Twitter on behalf of your nonprofit, social enterprise or cause? Great, that willingness to take the plunge is a big step all by itself. Before you forge ahead, make sure you do the necessary prep work. How do you promote your mission or cause and engage with your followers while maintaining a healthy and respectful relationship with them? Every organization’s approach will vary somewhat, but here are several steps you need to take to have the largest impact and effect real-world change.

Read More

3 Soft Skills Every Fundraiser Needs

Article | June 2, 2021

"Soft skills" are a hot topic of discussion in recent years, especially in the business world. Many companies are beginning to prioritize hiring candidates with these interpersonal attributes because it’s easy to teach someone how to do a task. It’s much harder to teach people communication, problem-solving, and relational skills. Nonprofits are no exception. "Soft skills" are the unquantifiable abilities that help you build healthy relationships, communicate effectively, and make you an excellent fundraiser. Lacking these attributes could cause you to miss or misunderstand important things in conversations with current and potential donors (and your staff). Because so much fundraising happens online now (via websites, social media, and the telephone), it’s easy to assume that these soft skills are less valuable. On the contrary, they’re actually more important because every interaction carries more weight. We rounded up three soft skills every development professional should cultivate to boost your online fundraising.

Read More

It’s Time To Develop A Digital Fundraising Strategy – Nonprofits

Article | June 2, 2021

The internet is an amazing place, and not just because of the cat memes and Vines. Yes, sure there are loads of great things to do on the digital playground, but it’s also the ideal place for a nonprofit to fundraise. Let’s be real, it’s 2020 and online fundraising is really the main way that you’re going to receive donations to your nonprofit. Snail mail is so last decade. So then how should you do it? Tying your digital fundraising strategy with your digital marketing strategy is critical for maintaining messaging and credibility across all platforms, but what does that mean? Can’t you just add a “Donate Now” button on your website and call it a day? Unfortunately, digital fundraising is not that clean and simple—there’s quite a bit of process behind it all.

Read More

Spotlight

BronxWorks

As our mission, BronxWorks helps individuals and families improve their economic and social well-being. From toddlers to seniors, we feed, shelter, teach, and support our neighbors to build a stronger community. BronxWorks first opened its doors in 1972. It was created under the name Citizens Advice Bureau and came to be popularly known by its initials CAB. Over the years, we have grown tremendously, providing services to address the needs of all age groups from infants to senior citizens, as well as selected special needs populations. These include immigrants, homeless individuals and families, people impacted by HIV/AIDS, and adults making the transition from welfare to work. We now operate 28 offices throughout the borough. Our programs help 37,500 people a year.

Events