The power of the fundraising thermometer

| February 23, 2018

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There’s a reason fundraising thermometers are such a common way to measure fundraising campaigns. They give visitors to your site a visual picture of how much money you’ve already raised, how much you still need to raise to meet your goal and how much time you have to do so.

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Crisis Text Line

Millions of people are quietly suffering every day. They quietly struggle with depression, anxiety, eating disorders, bullying, suicidal thoughts, and more. Crisis Text Line provides free, 24/7 support for people in crisis in the United States via a medium people already use and trust: text. And we use insights from our work to develop and share innovations in prevention, treatment, and long-term care.

OTHER ARTICLES

Engaging Donors with Corporate Giving, Automation, and More!

Article | April 6, 2020

For the majority of nonprofits, you can’t afford to pause your fundraising efforts, even in the midst of a global pandemic. It just means you have to be more creative with your methods and strategies. After all, donor funding is one of the most crucial elements going into any nonprofit’s annual budget. It’s how you run daily operations, pay your staff, and work to make a difference in the world. So what happens when donor budgets tighten and you start to see a lapse in much of your charitable giving? Keeping donors engaged with your organization is an essential aspect of fundraising at all times, but especially during an uncertain economy such as now. Fully engaged donors will be more likely to continue supporting your nonprofit in any way they can, both financially and otherwise.

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Advocacy Basics Every Nonprofit Should Understand

Article | February 19, 2020

Countless nonprofits and nongovernmental organizations (NGOs) around the world are doing invaluable work to promote justice, care for people, and enact change. The scale of their impact often depends on the amount of support they can build up from various communities. Advocacy campaigns are one of the most effective ways to mobilize people into action. They raise awareness, educate people, seek to influence decision-makers, attract donations, help build your brand, and much more. A well-designed advocacy campaign has the potential to trigger wide-scale responses, prompt people to change their actions, and even affect government policies.

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How association leaders can bust myths about nonprofits

Article | March 15, 2020

The nonprofit world has a certain reputation: slow-moving, low-paying, and providing little room for advancement. And a report last month from Nonprofit HR shows that the conventional wisdom is persistent. A survey of more than 1,000 workers in both nonprofits and for-profits found that half of them would be seeking work in the next five years, and that 23 percent of those wouldn’t consider work at nonprofit. Among the most common reasons given for that were the low pay, lack of advancement opportunities, and a sense that nonprofits are “not well-run businesses.” Time for everybody in nonprofitdom to do another walk of shame.

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Is Your Nonprofit Struggling to Retain Donors?

Article | April 23, 2020

If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?” It’s no secret that long-term, repeat donors help you raise more money. And we know that the average donor retention rate for nonprofits hovers around 45 percent. But why has this number remained flat for years while nonprofits continue to focus on donor retention? We find there are a few key reasons why nonprofits struggle to retain donors. And you know that no two donors are the same and there is no one-size fits all approach to fundraising. But while the solution for each nonprofit may be different, many are struggling to retain donors for similar reasons.

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Spotlight

Crisis Text Line

Millions of people are quietly suffering every day. They quietly struggle with depression, anxiety, eating disorders, bullying, suicidal thoughts, and more. Crisis Text Line provides free, 24/7 support for people in crisis in the United States via a medium people already use and trust: text. And we use insights from our work to develop and share innovations in prevention, treatment, and long-term care.

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