The next big thing in fundraising innovation?

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At the IoF Fundraising Innovation conference last year, we asked some of our speakers what they thought would be the next big, innovative thing...do you agree?

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Common Good Vermont

Common Good Vermont believes that Vermont’s nonprofit organizations are part of a larger social economy designed to improve the well-being of our people and environment. Vermont’s nonprofit sector impacts every single resident of Vermont. The state’s 3500+ public charities enrich the culture and beauty of our beloved state, provide essential services, and protect our natural world. The sector is a critical economic engine which creates more than 44,000 jobs and employes 13% of the state’s workforce.

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NONPROFIT MANAGEMENT

8 Ways Nonprofits Can Use Conversational Marketing

Article | April 15, 2021

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Coined by our partners at Drift, conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations. As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences.

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Nonprofit Cloud Spring 2020 Release: Accounting Subledger Deep Dive

Article | April 15, 2021

As a follow-up to last week’s blog on Salesforce Nonprofit Cloud Spring 2020 Release features, we’re jumping into a deep dive of the Accounting Subledger product – the connection between fundraising and finance that will help you reconcile data and have consistency and transparency across accounting and fundraising operations.

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Does Your Board Micromanage the Nonprofit?

Article | April 15, 2021

A common complaint from nonprofit staff is that the board of directors is “micromanaging.” What exactly does that mean? Why do they micromanage? Whose fault is it? What can be done to help boards do the real work they are meant to do? One might argue that everything a nonprofit does is the board’s business. However, that doesn’t mean the board must be involved in every operational detail or approve every decision that the chief executive makes. Where do you draw the line?

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6 A/B Test Ideas to Improve Your Nonprofit Marketing Metrics

Article | April 15, 2021

Small ideas have the power to create big change. It can be tempting to implement an idea that you think will improve your marketing efforts without vetting it first. However, you need to know for certain that your idea, no matter how small, is going to improve your metrics. The key is to either validate, or disprove, your idea before it’s implemented on a permanent scale. That’s where A/B testing can help. It lets you compare two iterations of the same asset you’re testing an idea on, like an email with two different subject lines.

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Spotlight

Common Good Vermont

Common Good Vermont believes that Vermont’s nonprofit organizations are part of a larger social economy designed to improve the well-being of our people and environment. Vermont’s nonprofit sector impacts every single resident of Vermont. The state’s 3500+ public charities enrich the culture and beauty of our beloved state, provide essential services, and protect our natural world. The sector is a critical economic engine which creates more than 44,000 jobs and employes 13% of the state’s workforce.

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