The Missing Piece of Your Online Fundraising Strategy

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Does your organization have a plan for engaging its third-party donors? “Of course we do! Well, come to think of it…what exactly is a third-party donor again?” No clue? Don’t worry. Most fundraisers, even able veterans, have no idea who their third-party donors are, much less have an actual fundraising strategy for turning them into reliable supporters.

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American College of Healthcare Executives of New Jersey (ACHENJ)

ACHE-NJ is New Jersey's premier healthcare administration association, with over 800 healthcare executives who lead hospitals, healthcare systems, and other healthcare organizations. As a chapter of the American College of Healthcare Executives, ACHE-NJ advances its members and healthcare management excellence by providing local-level access to networking, education, and career development opportunities for a diverse community of early, mid, and senior-level careerists.

OTHER ARTICLES

3 Soft Skills Every Fundraiser Needs

Article | April 22, 2020

"Soft skills" are a hot topic of discussion in recent years, especially in the business world. Many companies are beginning to prioritize hiring candidates with these interpersonal attributes because it’s easy to teach someone how to do a task. It’s much harder to teach people communication, problem-solving, and relational skills. Nonprofits are no exception. "Soft skills" are the unquantifiable abilities that help you build healthy relationships, communicate effectively, and make you an excellent fundraiser. Lacking these attributes could cause you to miss or misunderstand important things in conversations with current and potential donors (and your staff). Because so much fundraising happens online now (via websites, social media, and the telephone), it’s easy to assume that these soft skills are less valuable. On the contrary, they’re actually more important because every interaction carries more weight. We rounded up three soft skills every development professional should cultivate to boost your online fundraising.

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8 Free Google Tools Nonprofits Can Use for Deeper Insights

Article | April 22, 2020

When nonprofits ask how they can become more data-driven and grow their online presence, Google is often one of our top recommendations. Google offers a wide range of free tools and resources to help nonprofits expand their digital footprint, become more data-driven, optimize paid and organic marketing strategies, and to improve their website’s health and user experience. With so many opportunities for growth, most organizations don’t know where to start. To help your nonprofit make the most of these valuable (and free) resources, we compiled a list of our favorite Google tools for nonprofits and how your team can use them.

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The CARES Act Provides Financial Relief for Nonprofits

Article | April 22, 2020

The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), the largest economic relief bill in U.S. history with an estimated $2.2 trillion price tag, was signed into law on March 27, 2020. The CARES Act includes several key relief elements that could prove essential for nonprofit organizations affected by the economic downturn.

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Nonprofit Advertising: A Guide to Different Approaches and Examples

Article | April 22, 2020

If you’re working passionately for a cause, you know how heartbreaking it can feel to realize that you don’t always have the budget to make your nonprofit seen by the world. Billions of dollars are spent every year to design larger-than-life billboards and gorgeous commercials for products and services — a luxury that most nonprofits, especially local ones, can’t afford. Plus, advertising a cause is a different ballgame than advertising a product or service, because the exchange between donor and nonprofit isn’t tangible.

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Spotlight

American College of Healthcare Executives of New Jersey (ACHENJ)

ACHE-NJ is New Jersey's premier healthcare administration association, with over 800 healthcare executives who lead hospitals, healthcare systems, and other healthcare organizations. As a chapter of the American College of Healthcare Executives, ACHE-NJ advances its members and healthcare management excellence by providing local-level access to networking, education, and career development opportunities for a diverse community of early, mid, and senior-level careerists.

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