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The Impact of Year-End Giving

Since it was founded in 2012, #GivingTuesday has exploded in popularity. In 2015, $116.7 million were donated in this one day. The next year, that number jumped to $168 million. 2017 is expected to be record-breaking as well. So, what can you do to make sure you get your piece of the giving day pie? Our research here at Network for Good shows that, rather than seeing #GivingTuesday as a single event, it pays to approach this day as the kick-off of a month-long year-end giving campaign. In fact, nonprofits who used #GivingTuesday to launch their year-end campaigns raised, on average, five times more overall during year-end. Not only that, but nonprofits using Donor Management raised more than those without it.

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Sustrans

We are engineers and educators, experts and advocates. We connect people and places, create liveable neighbourhoods, transform the school run and deliver a happier, healthier commute. Sustrans works in partnership, bringing people together to find the right solutions. We make the case for walking and cycling by using robust evidence and showing what can be done.

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Nonprofit Management

Facebook Groups for Nonprofits: How to Master Them

Article | July 12, 2022

Many nonprofits understand that they have to promote on Facebook. As a result, there's a lot that Facebook offers charitable groups, including great groups that can help you share and learn information. Facebook groups are an opportunity for nonprofit leaders to understand and learn about what's happening in the industry. For instance, many groups hire consultants to help them with their marketing or fundraising, and that's because experts in the field have a broad wealth of knowledge to share. However, at times when money's especially tight, and fundraising is uncertain, there's a lot you can learn from joining and engaging in a few critical Facebook nonprofits.

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Nonprofit Management

3 Ways to Convert Organic Traffic Into Long-Term Support for Your Nonprofit

Article | July 28, 2022

According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense, since nonprofits have a natural mix of relevancy and answers to some of the world’s biggest questions—everything from climate change and reliable health information to how to crate train your newly adopted pug. We also know that relevance by creating focused content is one of many excellent ways to improve search engine results page (SERP) performance.

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Fundraising

3 Soft Skills Every Fundraiser Needs

Article | July 15, 2022

"Soft skills" are a hot topic of discussion in recent years, especially in the business world. Many companies are beginning to prioritize hiring candidates with these interpersonal attributes because it’s easy to teach someone how to do a task. It’s much harder to teach people communication, problem-solving, and relational skills. Nonprofits are no exception. "Soft skills" are the unquantifiable abilities that help you build healthy relationships, communicate effectively, and make you an excellent fundraiser. Lacking these attributes could cause you to miss or misunderstand important things in conversations with current and potential donors (and your staff). Because so much fundraising happens online now (via websites, social media, and the telephone), it’s easy to assume that these soft skills are less valuable. On the contrary, they’re actually more important because every interaction carries more weight. We rounded up three soft skills every development professional should cultivate to boost your online fundraising.

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4 Actions Responsive Nonprofits are Taking to Ensure Growth in 2020 and Beyond

Article | June 8, 2020

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a way forward. Lastly, the resilience phase, in which we have recovered and emerge better than before. From the standpoint of COVID-19, we all have navigated the response phase, which triggered a far-reaching economic tremor. It’s fair to say that we currently live in the recovery phase, and probably will for quite a while. But even now, as we recover, our focus should be on the next phase: resilience. Of course, the resilience phase will look differently for everyone, and it is hard to predict exactly what it will look like for your nonprofit. However, there are ways for you to ensure that the work you do now will increase your annual revenue and improve donor retention while you recover and build resilience. Here’s how responsive fundraising can make that easier.

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Nonprofit Management

What Are the Top Five Lessons for Your Non-Profit This Year?

Article | July 12, 2022

Many nonprofits understand that they have to promote on Facebook. As a result, there's a lot that Facebook offers charitable groups, including great groups that can help you share and learn information. Facebook groups are an opportunity for nonprofit leaders to understand and learn about what's happening in the industry. For instance, many groups hire consultants to help them with their marketing or fundraising, and that's because experts in the field have a broad wealth of knowledge to share. However, at times when money's especially tight, and fundraising is uncertain, there's a lot you can learn from joining and engaging in a few critical Facebook nonprofits.

Read More
Nonprofit Management

Non-Profits Cannot Afford to Ignore These Business Practices

Article | July 28, 2022

According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense, since nonprofits have a natural mix of relevancy and answers to some of the world’s biggest questions—everything from climate change and reliable health information to how to crate train your newly adopted pug. We also know that relevance by creating focused content is one of many excellent ways to improve search engine results page (SERP) performance.

Read More
Fundraising

The Power of Film for Philanthropy

Article | July 15, 2022

"Soft skills" are a hot topic of discussion in recent years, especially in the business world. Many companies are beginning to prioritize hiring candidates with these interpersonal attributes because it’s easy to teach someone how to do a task. It’s much harder to teach people communication, problem-solving, and relational skills. Nonprofits are no exception. "Soft skills" are the unquantifiable abilities that help you build healthy relationships, communicate effectively, and make you an excellent fundraiser. Lacking these attributes could cause you to miss or misunderstand important things in conversations with current and potential donors (and your staff). Because so much fundraising happens online now (via websites, social media, and the telephone), it’s easy to assume that these soft skills are less valuable. On the contrary, they’re actually more important because every interaction carries more weight. We rounded up three soft skills every development professional should cultivate to boost your online fundraising.

Read More

4 Actions Responsive Nonprofits are Taking to Ensure Growth in 2020 and Beyond

Article | June 8, 2020

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a way forward. Lastly, the resilience phase, in which we have recovered and emerge better than before. From the standpoint of COVID-19, we all have navigated the response phase, which triggered a far-reaching economic tremor. It’s fair to say that we currently live in the recovery phase, and probably will for quite a while. But even now, as we recover, our focus should be on the next phase: resilience. Of course, the resilience phase will look differently for everyone, and it is hard to predict exactly what it will look like for your nonprofit. However, there are ways for you to ensure that the work you do now will increase your annual revenue and improve donor retention while you recover and build resilience. Here’s how responsive fundraising can make that easier.

Read More
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Spotlight

Sustrans

We are engineers and educators, experts and advocates. We connect people and places, create liveable neighbourhoods, transform the school run and deliver a happier, healthier commute. Sustrans works in partnership, bringing people together to find the right solutions. We make the case for walking and cycling by using robust evidence and showing what can be done.

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Nonprofit Technology

Chicago’s Network of Giving Announces Partnership with United Way of Metro Chicago

Businesswire | March 30, 2023

Network of Giving today announced that United Way of Metro Chicago joins as a nonprofit partner for the Chicago launch. The Network of Giving is a powerful, hyper-local digital platform enabled by financial services that fosters a community- minded movement through the connection of local consumers and merchants to community organizations while creating efficiencies in digital fundraising. With digital commerce and merchant defined and funded micro-donations, the Network of Giving allows local merchants to have the digital tools to grow their business, while providing consumers an outlet to support local organizations, and it all benefits the community where they live – at no cost to the consumer. “The Network of Giving will provide our partners, supporters, and individual residents with an easy-to-use tool to provide financial support for United Way of Metro Chicago’s work of helping individuals meet their basic needs—such as food, housing, and access to health care—and supporting equitable transformation in neighborhoods across the region,” stated Sean Garrett, president and CEO, United Way of Metro Chicago. “With the Network of Giving partnership we hope to further drive our vision of building a stronger, more equitable Chicago region where all people have the opportunity to thrive.” “The Network of Giving is honored to support United Way of Metro Chicago’s work of bringing together business and civic leaders to help drive positive change across the Chicago region—work that they have led for more than 90 years,” stated David Saalfrank, Chief Evangelist of the Network of Giving. “The purpose of the Network of Giving platform is to support community organizations that drive impactful change, like United Way of Metro Chicago. Through digital commerce, the Network of Giving brings together like-minded merchants and consumers and is enabled by financial institutions.” “The Network of Giving levels the playing field for local businesses by providing sought-after digital capabilities that deliver measured results on marketing spend, provide actionable insights that raise their customers’ experience, and enables a seamless community movement, while only asking everyone to do what they already do well today,” added Saalfrank. About United Way of Metro Chicago United Way of Metro Chicago brings together businesses, government, philanthropic, individual, and community leaders to deliver funding and resources to and amplify the expertise of nonprofit organizations across greater Chicago. We help individuals meet their basic needs and work alongside neighborhood partners to address local priorities and create communities where all people can thrive. United, we are building a stronger, more equitable Chicago region. About the Network of Giving The Network of Giving is committed to providing financial and social empowerment to drive positive change in communities and the world. The Network of Giving SaaS platform utilizes digital commerce and is enabled by financial institutions, connecting local consumers, merchants, and non-profit community organizations. This connection empowers consumers to shop at local businesses triggering merchant-funded micro-donations that impact their communities – at no cost to the consumer. The Network of Giving platform is powered by SMB4.0. It delivers marketing guidance for local businesses to enhance customer acquisition and retention, while driving business decisions through key analytics and real-time actionable insights.

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Fundraising, Nonprofit Technology

OneCause Releases Innovative Online Fundraising Experience for Nonprofits

PRNewswire | March 28, 2023

OneCause, a leading provider of digital fundraising technology, today announced the launch of new online giving sites with personal fundraising page capabilities to help nonprofits effortlessly grow their giving network and extend the reach of their events and campaigns. The addition of these tools to the OneCause Fundraising Platform advances the company's mission to drive innovation in the fundraising technology sector and further streamline the giving experience. The new giving sites and personal fundraising pages provide multiple giving options for supporters that are seamlessly integrated with nonprofits' events and campaigns. "We designed the all-new online fundraising experience with donor choice and optionality in mind," said Steve Johns, chief executive officer for OneCause. "With these powerful new features, donors can create their own personal fundraising pages directly from a nonprofit's online giving site and easily connect them to their event, creating broader reach and additional fundraising opportunities for the missions they're passionate about." The new online fundraising experience is part of the fully integrated OneCause Fundraising Platform and includes: Ability to generate fully featured online giving sites with ease Personal fundraising pages donors can set up in seconds—right from a nonprofit's giving site Easily integrate with your upcoming campaign or event Thermometers and giving timelines to boost engagement and recognize supporters Custom giving levels with impact statements and images Capability to designate gifts to a specific fund Donation forms that can be embedded on any site Integrated recurring and one-time donation capabilities Option for donors to cover fees to maximize their gift Digital wallet including Apple Pay and Google Pay options Real-time fundraising data insights and analytics in a central location The tools were built to meet the ever-evolving needs and expectations of today's donors, while making it easy for nonprofits to reach a larger audience of supporters with every campaign. "Ease is the new normal," said Stephanie Ragozzino, chief product officer for OneCause. "The new online fundraising experience with personal fundraising pages reinforces our commitment to creating a frictionless, personalized giving experience so nonprofits can attract and convert more donors in conjunction with their events." About OneCause OneCause is driving the future of fundraising with easy-to-use digital fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits in the United States and Canada raise more than $5 billion for their missions. Headquartered in Indianapolis, OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

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Fundraising

Rokt Launches Partnership with Pledge to Drive Charitable Giving Just in Time for the Holidays

Rokt | December 01, 2022

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, today announced it has partnered with Pledge, the leading charitable fundraising platform, to launch a donation option for Rokt partners to promote giving back. Now, companies in Rokt's network can easily implement a donation feature to enhance their partnerships with nonprofits they support and present their online customers with the option to join them in donating to the organizations and causes most relevant to them. Rokt's partners can choose which charities to share with their customers from more than 2 million verified nonprofits in Pledge's database. Rokt's machine-learning technology ensures that a brand's customers are presented with the donation opportunities that are most relevant to them from a predetermined list, whether they are organizations with global reach or local charities. Partners also have the opportunity to support nationwide or global awareness months and events throughout the year, such as Breast Cancer Awareness Month and Giving Tuesday, maintaining full control and having the option to update which nonprofits are shown. "We've heard from many of our partners that they'd like to invite their customers to join them in supporting charitable causes to have a greater positive impact on society, At Rokt, we're committed to being a force for good by investing in our people, communities and culture. With this new capability, we're helping our partners do more good in the world by powering the intelligence behind in-cart donations to charitable organizations. Our partners have the flexibility and control to choose the range of options presented to their customers or to let our ML technology identify the most relevant donation offer from Pledge's network of more than 2 million verified organizations to ensure relevancy for each end customer." -Holly Aresty, Deputy Chief Commercial Officer at Rokt. The new feature is part of Rokt's suite of payments products that partners can add to the transaction moment to personalize the shopping experience. Rokt's technology ensures that customers will see an invitation to donate to a different cause that is personally relevant to them each time they checkout on a company's site. Nearly 9 in 10 consumers (86%) say they're likely to purchase from purpose-driven companies, according to a 2019 Porter Novelli/Cone Purpose Biometrics study, and with this new personalized donation feature, Rokt partners can provide the best possible brand experience for shoppers. "Pledge is thrilled to partner with Rokt to support charitable donations on a global level and increase impact through some of the world's most prominent brands, Today's consumers strive to support and invest in mission-driven businesses and our partnership will enable consumers to make a difference through every purchase, strengthening brand loyalty, while also significantly benefiting nonprofits and communities around the world." -Meghan Gibson Franco, Vice President of Partnerships at Pledge. About Rokt: Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert. Rokt's machine-learning technology has powered more than 5 billion transactions globally for more than 2,500 of the world's leading companies, including Uber, Fanatics, Live Nation, AMC Theatres, PayPal, Hulu, Staples, Lands' End and HelloFresh. Founded in Australia, with US headquarters in New York City, the company operates in 14 countries across North America, Europe and the Asia-Pacific region. Rokt for a second year in a row joins the fastest-growing private companies in the US on the Inc. 5000 list in 2022. About Pledge: Pledge is the world's most trusted and innovative charitable fundraising platform, making it easy for nonprofits, businesses, and individuals to make a positive impact in their communities and around the globe. Pledge powers donations through leading online platforms, such as Zoom, Evite, Shopify, Legacy, and WB Discovery as well as democratizes fundraising through free landing pages, cryptocurrency, text-to-donate, virtual events, and more. Pledge processes donations to 2+ million verified nonprofits and charitable organizations of all sizes and is a proud member of the UN Global Compact, Pledge 1%, Conscious Capitalism, and PledgeLA. Interested in making a difference?

Read More

Nonprofit Technology

Chicago’s Network of Giving Announces Partnership with United Way of Metro Chicago

Businesswire | March 30, 2023

Network of Giving today announced that United Way of Metro Chicago joins as a nonprofit partner for the Chicago launch. The Network of Giving is a powerful, hyper-local digital platform enabled by financial services that fosters a community- minded movement through the connection of local consumers and merchants to community organizations while creating efficiencies in digital fundraising. With digital commerce and merchant defined and funded micro-donations, the Network of Giving allows local merchants to have the digital tools to grow their business, while providing consumers an outlet to support local organizations, and it all benefits the community where they live – at no cost to the consumer. “The Network of Giving will provide our partners, supporters, and individual residents with an easy-to-use tool to provide financial support for United Way of Metro Chicago’s work of helping individuals meet their basic needs—such as food, housing, and access to health care—and supporting equitable transformation in neighborhoods across the region,” stated Sean Garrett, president and CEO, United Way of Metro Chicago. “With the Network of Giving partnership we hope to further drive our vision of building a stronger, more equitable Chicago region where all people have the opportunity to thrive.” “The Network of Giving is honored to support United Way of Metro Chicago’s work of bringing together business and civic leaders to help drive positive change across the Chicago region—work that they have led for more than 90 years,” stated David Saalfrank, Chief Evangelist of the Network of Giving. “The purpose of the Network of Giving platform is to support community organizations that drive impactful change, like United Way of Metro Chicago. Through digital commerce, the Network of Giving brings together like-minded merchants and consumers and is enabled by financial institutions.” “The Network of Giving levels the playing field for local businesses by providing sought-after digital capabilities that deliver measured results on marketing spend, provide actionable insights that raise their customers’ experience, and enables a seamless community movement, while only asking everyone to do what they already do well today,” added Saalfrank. About United Way of Metro Chicago United Way of Metro Chicago brings together businesses, government, philanthropic, individual, and community leaders to deliver funding and resources to and amplify the expertise of nonprofit organizations across greater Chicago. We help individuals meet their basic needs and work alongside neighborhood partners to address local priorities and create communities where all people can thrive. United, we are building a stronger, more equitable Chicago region. About the Network of Giving The Network of Giving is committed to providing financial and social empowerment to drive positive change in communities and the world. The Network of Giving SaaS platform utilizes digital commerce and is enabled by financial institutions, connecting local consumers, merchants, and non-profit community organizations. This connection empowers consumers to shop at local businesses triggering merchant-funded micro-donations that impact their communities – at no cost to the consumer. The Network of Giving platform is powered by SMB4.0. It delivers marketing guidance for local businesses to enhance customer acquisition and retention, while driving business decisions through key analytics and real-time actionable insights.

Read More

Fundraising, Nonprofit Technology

OneCause Releases Innovative Online Fundraising Experience for Nonprofits

PRNewswire | March 28, 2023

OneCause, a leading provider of digital fundraising technology, today announced the launch of new online giving sites with personal fundraising page capabilities to help nonprofits effortlessly grow their giving network and extend the reach of their events and campaigns. The addition of these tools to the OneCause Fundraising Platform advances the company's mission to drive innovation in the fundraising technology sector and further streamline the giving experience. The new giving sites and personal fundraising pages provide multiple giving options for supporters that are seamlessly integrated with nonprofits' events and campaigns. "We designed the all-new online fundraising experience with donor choice and optionality in mind," said Steve Johns, chief executive officer for OneCause. "With these powerful new features, donors can create their own personal fundraising pages directly from a nonprofit's online giving site and easily connect them to their event, creating broader reach and additional fundraising opportunities for the missions they're passionate about." The new online fundraising experience is part of the fully integrated OneCause Fundraising Platform and includes: Ability to generate fully featured online giving sites with ease Personal fundraising pages donors can set up in seconds—right from a nonprofit's giving site Easily integrate with your upcoming campaign or event Thermometers and giving timelines to boost engagement and recognize supporters Custom giving levels with impact statements and images Capability to designate gifts to a specific fund Donation forms that can be embedded on any site Integrated recurring and one-time donation capabilities Option for donors to cover fees to maximize their gift Digital wallet including Apple Pay and Google Pay options Real-time fundraising data insights and analytics in a central location The tools were built to meet the ever-evolving needs and expectations of today's donors, while making it easy for nonprofits to reach a larger audience of supporters with every campaign. "Ease is the new normal," said Stephanie Ragozzino, chief product officer for OneCause. "The new online fundraising experience with personal fundraising pages reinforces our commitment to creating a frictionless, personalized giving experience so nonprofits can attract and convert more donors in conjunction with their events." About OneCause OneCause is driving the future of fundraising with easy-to-use digital fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits in the United States and Canada raise more than $5 billion for their missions. Headquartered in Indianapolis, OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

Read More

Fundraising

Rokt Launches Partnership with Pledge to Drive Charitable Giving Just in Time for the Holidays

Rokt | December 01, 2022

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, today announced it has partnered with Pledge, the leading charitable fundraising platform, to launch a donation option for Rokt partners to promote giving back. Now, companies in Rokt's network can easily implement a donation feature to enhance their partnerships with nonprofits they support and present their online customers with the option to join them in donating to the organizations and causes most relevant to them. Rokt's partners can choose which charities to share with their customers from more than 2 million verified nonprofits in Pledge's database. Rokt's machine-learning technology ensures that a brand's customers are presented with the donation opportunities that are most relevant to them from a predetermined list, whether they are organizations with global reach or local charities. Partners also have the opportunity to support nationwide or global awareness months and events throughout the year, such as Breast Cancer Awareness Month and Giving Tuesday, maintaining full control and having the option to update which nonprofits are shown. "We've heard from many of our partners that they'd like to invite their customers to join them in supporting charitable causes to have a greater positive impact on society, At Rokt, we're committed to being a force for good by investing in our people, communities and culture. With this new capability, we're helping our partners do more good in the world by powering the intelligence behind in-cart donations to charitable organizations. Our partners have the flexibility and control to choose the range of options presented to their customers or to let our ML technology identify the most relevant donation offer from Pledge's network of more than 2 million verified organizations to ensure relevancy for each end customer." -Holly Aresty, Deputy Chief Commercial Officer at Rokt. The new feature is part of Rokt's suite of payments products that partners can add to the transaction moment to personalize the shopping experience. Rokt's technology ensures that customers will see an invitation to donate to a different cause that is personally relevant to them each time they checkout on a company's site. Nearly 9 in 10 consumers (86%) say they're likely to purchase from purpose-driven companies, according to a 2019 Porter Novelli/Cone Purpose Biometrics study, and with this new personalized donation feature, Rokt partners can provide the best possible brand experience for shoppers. "Pledge is thrilled to partner with Rokt to support charitable donations on a global level and increase impact through some of the world's most prominent brands, Today's consumers strive to support and invest in mission-driven businesses and our partnership will enable consumers to make a difference through every purchase, strengthening brand loyalty, while also significantly benefiting nonprofits and communities around the world." -Meghan Gibson Franco, Vice President of Partnerships at Pledge. About Rokt: Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert. Rokt's machine-learning technology has powered more than 5 billion transactions globally for more than 2,500 of the world's leading companies, including Uber, Fanatics, Live Nation, AMC Theatres, PayPal, Hulu, Staples, Lands' End and HelloFresh. Founded in Australia, with US headquarters in New York City, the company operates in 14 countries across North America, Europe and the Asia-Pacific region. Rokt for a second year in a row joins the fastest-growing private companies in the US on the Inc. 5000 list in 2022. About Pledge: Pledge is the world's most trusted and innovative charitable fundraising platform, making it easy for nonprofits, businesses, and individuals to make a positive impact in their communities and around the globe. Pledge powers donations through leading online platforms, such as Zoom, Evite, Shopify, Legacy, and WB Discovery as well as democratizes fundraising through free landing pages, cryptocurrency, text-to-donate, virtual events, and more. Pledge processes donations to 2+ million verified nonprofits and charitable organizations of all sizes and is a proud member of the UN Global Compact, Pledge 1%, Conscious Capitalism, and PledgeLA. Interested in making a difference?

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