The Impact of Year-End Giving

| September 15, 2017

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Since it was founded in 2012, #GivingTuesday has exploded in popularity. In 2015, $116.7 million were donated in this one day. The next year, that number jumped to $168 million. 2017 is expected to be record-breaking as well. So, what can you do to make sure you get your piece of the giving day pie? Our research here at Network for Good shows that, rather than seeing #GivingTuesday as a single event, it pays to approach this day as the kick-off of a month-long year-end giving campaign. In fact, nonprofits who used #GivingTuesday to launch their year-end campaigns raised, on average, five times more overall during year-end. Not only that, but nonprofits using Donor Management raised more than those without it.

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Margaret A. Cargill Philanthropies

Margaret A. Cargill Philanthropies is the umbrella organization over two grant-making entities: Margaret A. Cargill Foundation (MACF) and Anne Ray Foundation (ARF). The combined assets of the two entities place MACP among the 10 largest philanthropies in the United States. Anne Ray Foundation is restricted to making grants only to organizations named by the founder, and Margaret A. Cargill Foundation accepts grant proposals by invitation only.

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Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a way forward. Lastly, the resilience phase, in which we have recovered and emerge better than before. From the standpoint of COVID-19, we all have navigated the response phase, which triggered a far-reaching economic tremor. It’s fair to say that we currently live in the recovery phase, and probably will for quite a while. But even now, as we recover, our focus should be on the next phase: resilience. Of course, the resilience phase will look differently for everyone, and it is hard to predict exactly what it will look like for your nonprofit. However, there are ways for you to ensure that the work you do now will increase your annual revenue and improve donor retention while you recover and build resilience. Here’s how responsive fundraising can make that easier.

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Article | April 3, 2020

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Spotlight

Margaret A. Cargill Philanthropies

Margaret A. Cargill Philanthropies is the umbrella organization over two grant-making entities: Margaret A. Cargill Foundation (MACF) and Anne Ray Foundation (ARF). The combined assets of the two entities place MACP among the 10 largest philanthropies in the United States. Anne Ray Foundation is restricted to making grants only to organizations named by the founder, and Margaret A. Cargill Foundation accepts grant proposals by invitation only.

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