The Google Ad Grant for Nonprofits

| March 6, 2019

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Coming soon, from Whole Whale University: We want to help you drive key actions on your website with the Google Ad Grant for Nonprofits. With this grant, you can spend up to $120,000 in Google’s advertising money next year to help you amplify your digital impact.There are a lot of trainings out there on Google Ads, but ours is the first that shows you how to apply strategies specific to nonprofit use of Google Ads.

Spotlight

Marquis Studios

MARQUIS STUDIOS is a 501(c)(3) nonprofit organization that provides arts-in-education services to New York City public schools. We strive to develop a strong partnership between artists and teachers by offering arts programs to supplement traditional classroom teaching techniques. Each residency focuses on a specific visual or performing arts discipline selected by school staff and administration. Since 1977, we have worked with over 325,000 students, 28,000 teachers and 11,500 parents at schools and cultural institutions throughout New York City. Serving a diverse population, 78% of students in Marquis programs live at or below the poverty level as measured by their eligibility for federal free lunch and breakfast programs. Over 44% of programs serve students with disabilities, with over 25% of all programming serving children with multiple or severe disabilities.

OTHER ARTICLES

What Your Nonprofit Can Do Now to Reduce Risks Relating to COVID-19 (Coronavirus)

Article | March 7, 2020

Coronavirus headlines are alarming. Many communities will be affected even if the spread of the virus remains contained. Beyond handwashing and other competent advice you’ve read over the last weeks that may help prevent the spread of illness, what steps should you take now to protect your staff and the people who depend on your services? This post will answer that question.

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Article | April 2, 2020

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. In times like this when we’re in a strong economic downturn – and there’s a lot of uncertainty – your major donors may be pausing their donations or limiting them. It is more critical than ever to focus on the items that are going to have the biggest impact.

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How to Boost Donations Through Online Point-of-Sale Fundraising

Article | February 17, 2020

According to data firm Statista’s most recent e-commerce outlook, Americans will spend over $1,500 online each over the next 12 months. Moreover, that number is expected to surge even higher as Americans opt to do their holiday shopping online rather than wind their way through those infamous, in-store holiday crowds. If your nonprofit is able to turn that online shopping activity into a fundraising stream, there’s massive potential to boost donations. And the good news is that it’s not incredibly difficult to get started. Below, we’ll walk through how you can get your organization set up to accept these donations during your community’s online point-of-sale moments. First, however, we’ll explore the overall value of point-of-sale fundraising and why you need to consider it as a viable strategy for your nonprofit.

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Online Giving and Other Fundraising Trends: 2020 Edition

Article | March 11, 2020

Nonprofits have a reputation of being behind the times in terms of the trends that emerge from year to year. However, if your nonprofit is able to keep up with these trends and incorporate them into your daily strategies, you’ll find yourself one step ahead of your fellow organizations and better able to advance your cause.

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Spotlight

Marquis Studios

MARQUIS STUDIOS is a 501(c)(3) nonprofit organization that provides arts-in-education services to New York City public schools. We strive to develop a strong partnership between artists and teachers by offering arts programs to supplement traditional classroom teaching techniques. Each residency focuses on a specific visual or performing arts discipline selected by school staff and administration. Since 1977, we have worked with over 325,000 students, 28,000 teachers and 11,500 parents at schools and cultural institutions throughout New York City. Serving a diverse population, 78% of students in Marquis programs live at or below the poverty level as measured by their eligibility for federal free lunch and breakfast programs. Over 44% of programs serve students with disabilities, with over 25% of all programming serving children with multiple or severe disabilities.

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