The Best Nonprofit Media Campaigns of 2018

As the end of 2018 approaches, we’ve gathered a collection of the best nonprofit media campaigns from the first 10 months of the year. Whether these organizations are raising money, spreading awareness or trying to create a movement, they’ve all put a unique spin on traditional mass media marketing. Check out our favorites! You probably haven’t heard this idea before this year, AARP created categorized Spotify playlists to use the power of music to help people with depression,

Spotlight

JASA

JASA's mission is to sustain and enrich the lives of the aging in the New York metropolitan area so that they can remain in the community with dignity and autonomy. Founded in 1968, JASA is one of New York’s largest and most trusted agencies serving older adults in the Bronx, Brooklyn, Manhattan, Queens, and Long Island. We provide life sustaining programs for seniors and peace of mind for their families and friends.

OTHER ARTICLES
Nonprofit Management

Nonprofit Success in Times of Crisis

Article | July 29, 2022

In recent weeks all business sectors across America have made significant transitions with their work force and have overcome huge hurdles to their success in response to the Covid-19 pandemic. Employees everywhere are doing their best to meet the goals expected of them in a time of intense uncertainty and rapid change. The nonprofit sector is one industry that has faced unique challenges due to the pandemic.

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Nonprofit Management

Non-Profits Cannot Afford to Ignore These Business Practices

Article | July 15, 2022

While not-for-profit organizations have different missions and objectives than for-profit businesses, both need the appropriate management team and operational procedures to operate and develop. Unfortunately, maintaining good business processes can be problematic in the not-for-profit sector due to funding, staffing, and management resource limitations, which prevent companies from attaining their full potential. Through this article, you can learn about business tactics that would help build a strong foundation and structure for your non-profit organization to reach its full potential. Management and Board Supervision Management and its governing board must understand their roles, responsibilities, and authority. The rules, processes, and board training materials of the not-for-profit should formally reflect this knowledge. Board members need to be trained and made aware of their duties. Depending on the size of the organization and the backgrounds of its board members, the training's regularity and formality will probably change. CPA firms and other organizations offer resources and instruction on good board procedures. The training should include organization-specific topics, including the entity's programs, activities, mission and philosophy, strategy, finances, and the board's relationships with the organization and its employees. Management of Finance and Cash Flow For any firm, having strong finances is essential. The majority of not-for-profit organizations create annual budgets, but many fail to take into account setting up operating reserves or keeping track of and anticipating unrestricted net assets and cash flows. A formal operational reserve policy that outlines guidelines for how and when the reserves can be used as well as how they are funded should exist and be authorized by the board. Implementing Technology Investment in IT ought to be included in the overall strategy. For not-for-profit organizations, there are numerous options for systems and software, including cloud-based resources, in areas including general accounting, donor administration, record retention, and management reporting. Monthly-fee subscriptions could offer hosting, better functionality at a reduced price, and little IT support. The market for cloud-based services has improved in recent years, offering higher quality at significantly lower prices. In addition, many cloud service providers give discounts to not-for-profit organizations. Adhering to these above-mentioned business tactics would undoubtedly help your non-profit organization be structurally sound with a solid foundation. However, to develop a value proposition and new revenue sources, leadership must be able to view a not-for-profit company differently.

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Nonprofit Management

7 Benefits of Salesforce Nonprofit Cloud’s New Program Management Module

Article | July 20, 2022

Salesforce.org has just released a whole slew of new products and feature enhancements that have generated a lot of excitement here at Vera. One of these, the Program Management Module (PMM), has been in the works for a while – we are delighted to see it brought to life and hope it helps many more nonprofits realize the benefits of using Salesforce for program management. On the surface, the PMM may sound redundant or even competitive with Amp Impact – in fact, it’s quite the opposite. Whereas Amp Impact offers a portfolio management and portfolio-level impact measurement solution (using logframes, indicators, targets, and results), the PMM is focused on tracking individual beneficiaries and their engagement with programs and services. For organizations working across multiple geographies, tracking at both of these levels is crucial, and data can automatically ‘roll up’ from the PMM objects into Amp Impact’s Indicators and Results.

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5 Videos That Show Creative Ways to Market Your Nonprofit

Article | April 27, 2020

Video marketing increases brand engagement, reflects your nonprofit brand personality, and informs the public about your impact. The key is to approach your video marketing strategy in a creative way so you can stand out from the crowd. The following five videos are creative examples from which you can draw inspiration, from capturing your audience’s attention to building strong storylines that deliver information in innovative ways. In each example, we’ll dissect some best practices and learnings you can take away in order to level up your own videos.

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Spotlight

JASA

JASA's mission is to sustain and enrich the lives of the aging in the New York metropolitan area so that they can remain in the community with dignity and autonomy. Founded in 1968, JASA is one of New York’s largest and most trusted agencies serving older adults in the Bronx, Brooklyn, Manhattan, Queens, and Long Island. We provide life sustaining programs for seniors and peace of mind for their families and friends.

Related News

Nonprofit Technology, Philanthropy

Foundant Technologies Recognized for Connecting Philanthropic Community

Prnewswire | April 05, 2023

Foundant Technologies (Foundant), a provider of innovative software solutions for the philanthropic community, and its executive leadership team were recently honored with Higher Logic's Most Valuable Community Champion award for creating real connections and knowledge sharing through Compass, its online community for philanthropy. Compass provides more than 4,000 community members with the opportunity to explore discussions, find resources and exchange ideas that will help them achieve their missions. "We are honored to be recognized for our dedication to creating connections – between people, organizations and data – and for helping philanthropic organizations in their pursuit to change the world," said Foundant's CEO and co-founder Chris Dahl. "One of our key values is enriching the philanthropic community, and we will continue to do that, first and foremost, through our software and by fostering engagement within this community and providing valuable resources for it." Foundant's online Compass community is a free peer-to-peer forum where members can share best practices to better serve the communities they support. In three years, the community has grown to more than 4,000 users in five countries representing nearly every role in the philanthropic sector, including funders, nonprofits, scholarship providers, community foundations, and the volunteers and board members that support these organizations. Members are actively engaged in the community, with the site boasting an 86% participation rate. "Every day we have the opportunity to work with individuals and organizations that inspire us through their commitment to driving community innovation," said Jay Nathan, Higher Logic Chief Customer Officer. "These Champions of Community all go above and beyond for their customers and partners, and we are thrilled to celebrate their successes. Congratulations!" Philanthropic organizations turn to Foundant's innovative software solutions to make their work easier and more impactful, including Grant Lifecycle Manager (GLM) for grantmakers, Scholarship Lifecycle Manager (SLM) for scholarship providers, CommunitySuite for community foundations, NonprofitCore for nonprofit charitable organizations, and GrantHub for grantseekers. In addition to Compass, Foundant has developed a variety of educational resources for its growing base of more than 3,000 clients and the philanthropic community, including this quarter's content series offering tips and tools to help organizations work smarter, not harder. More than 5,000 people have engaged with related events and resources. In line with its mission, Foundant has donated more than $250,000 in the past two years to nonprofits and other organizations supporting communities in need throughout the 50 states. About Foundant Technologies Foundant Technologies has specialized in making philanthropy easier and more impactful through innovative software solutions and exceptional client experiences since 2007. Passionate about philanthropy, Foundant's team is dedicated to meeting the unique needs of grantmakers, scholarship providers, community foundations and nonprofits to enable change-makers to make the world a better place for all. More than 3,000 funders and nonprofits use Foundant's software to transform their organizations and maximize their impact in the communities they serve.

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Nonprofit Management

BankPlus Donates $100,000 to Saints and Pelicans Gulf Coast Renewal Fund, Supporting Nonprofits Impacted by Hurricane Ida

BankPlus | September 17, 2021

As nonprofits and community organizations along the Louisiana and Mississippi Gulf Coast begin rebuilding and repairing damages incurred from the recent impact of Hurricane Ida, BankPlus has announced a donation of $100,000 to the Saints and Pelicans Gulf Coast Renewal Fund. The BankPlus donation will support nonprofits which are providing essentials and services to those in need. “BankPlus is committed to helping rebuild our communities,” said Bill Ray, CEO of BankPlus. “We know the Saints and Pelicans Gulf Coast Renewal Fund will put our donation to good use. The funds will ensure community organizations can continue to provide resources and necessities over the long-term rebuilding process.” “I would like to thank Bill Ray and BankPlus for this generous donation to the Saints and Pelicans Gulf Coast Renewal Fund. My late husband Tom and I first became well-acquainted with Bill and his wife Sara when we held training camp at Millsaps College in Jackson, and I am proud to call them close friends,” said Gayle Benson, owner of the Saints and Pelicans. “With the support of BankPlus and many other great community-oriented companies both in the Gulf South and nationally, the Renewal Fund will continue to be able to provide important support to the nonprofits that are doing such important relief work in our region.” “When we welcomed the Saints to Jackson after Hurricane Katrina, we saw just how much their efforts meant to the entire Gulf Coast region. Now, after Hurricane Ida, we are proud to join forces with the Saints and Pelicans to help those who need it most along the Gulf,” Ray said. Individuals or businesses interested in contributing to the Gulf Coast Renewal Fund can do so by visiting NewOrleansSaints.com/hurricaneida. About BankPlus Founded in 1909, BankPlus is one of the Southeast’s premier regional banks serving consumers and businesses with the latest technology through a full suite of financial services, including retail banking, commercial banking, mortgage lending and wealth management. With over $5 billion in total assets, BankPlus operates 79 financial centers throughout Mississippi, Alabama and Louisiana. www.bankplus.net.

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Nonprofit Management

Banks Award $71K to Four Texas Nonprofits

Comerica Bank, Federal Home Loan Bank of Dallas | September 03, 2021

Comerica Bank and the Federal Home Loan Bank of Dallas (FHLB Dallas) partnered to award a combined $71,000 in Partnership Grant Program (PGP) funds to four Texas nonprofits. The two banks celebrated the funding awards with the four organizations during a September 2 virtual check presentation. The following organizations received funding: Kym's Kids, Dallas, Texas, $22,000. Kym’s Kids helps abused, neglected and low- to moderate-income children and families with year-round mentoring, tutoring, low-income housing, field trips to cultural events, school supplies and household goods. The organization will use the funds for operational expenses. Made Media Group, Austin, Texas, $17,000. Made Media Group promotes Black businesses and celebrates African American achievements and encourages African American youth to pursue careers in media and technology. The organization will use the funds for administrative and operational expenses. MEED Center, Dallas, Texas, $17,000. MEED Center provides low- to moderate-income individuals with entrepreneurial support, business development, education, job training and community events, including outreach into refugee communities and a global youth and women’s leadership program. The organization will use the funds for administrative and operational expenses. PowHer Play, Pearland, Texas, $15,000. PowHer Play, doing business as The Chatman Women’s Foundation, is a nonprofit organization that empowers women by supporting women-owned businesses and providing scholarships and grants to those in need. It plans to use the funds for educational scholarships for women going back to school or those completing their education, women wishing to obtain new job skills or those overcoming hardships. “We are grateful for strategic partnerships like FHLB Dallas’ PGP, which allows our bank to be intentional in the way we deploy resources, ensuring we reach and make an immediate impact on the communities that need it the most,” said Vanessa T. Reed, Comerica Bank’s national external affairs manager. “FHLB Dallas’ matching grant structure also helps us deliver on the Comerica Promise of raising expectations in the communities we serve through inclusive and innovative investments in four very-deserving nonprofit organizations.” For 2021, FHLB Dallas awarded $400,000 in PGP grants, and its members provided an additional $200,250 for an impact of more than $600,000 in its five-state District of Arkansas, Louisiana, Mississippi, New Mexico and Texas. “The PGP exemplifies the strong bond between FHLB Dallas and our members,” said Greg Hettrick, first vice president and director of Community Investment at FHLB Dallas. “Comerica’s support of community organizations with PGP funds spans more than a decade, a tribute to its commitment to many worthwhile organizations over the years.” See the complete list of the 2021 PGP grant recipients. For more information about the 2021 PGP grants and other FHLB Dallas community investment products and programs, please visit fhlb.com/pgp. About Comerica Bank Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $88.4 billion as of June 30, 2021. About the Federal Home Loan Bank of Dallas The Federal Home Loan Bank of Dallas is one of 11 district banks in the FHLBank System created by Congress in 1932. FHLB Dallas, with total assets of $58.6 billion as of June 30, 2021, is a member-owned cooperative that supports housing and community development by providing competitively priced loans and other credit products to approximately 800 members and associated institutions in Arkansas, Louisiana, Mississippi, New Mexico and Texas. For more information.

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Nonprofit Technology, Philanthropy

Foundant Technologies Recognized for Connecting Philanthropic Community

Prnewswire | April 05, 2023

Foundant Technologies (Foundant), a provider of innovative software solutions for the philanthropic community, and its executive leadership team were recently honored with Higher Logic's Most Valuable Community Champion award for creating real connections and knowledge sharing through Compass, its online community for philanthropy. Compass provides more than 4,000 community members with the opportunity to explore discussions, find resources and exchange ideas that will help them achieve their missions. "We are honored to be recognized for our dedication to creating connections – between people, organizations and data – and for helping philanthropic organizations in their pursuit to change the world," said Foundant's CEO and co-founder Chris Dahl. "One of our key values is enriching the philanthropic community, and we will continue to do that, first and foremost, through our software and by fostering engagement within this community and providing valuable resources for it." Foundant's online Compass community is a free peer-to-peer forum where members can share best practices to better serve the communities they support. In three years, the community has grown to more than 4,000 users in five countries representing nearly every role in the philanthropic sector, including funders, nonprofits, scholarship providers, community foundations, and the volunteers and board members that support these organizations. Members are actively engaged in the community, with the site boasting an 86% participation rate. "Every day we have the opportunity to work with individuals and organizations that inspire us through their commitment to driving community innovation," said Jay Nathan, Higher Logic Chief Customer Officer. "These Champions of Community all go above and beyond for their customers and partners, and we are thrilled to celebrate their successes. Congratulations!" Philanthropic organizations turn to Foundant's innovative software solutions to make their work easier and more impactful, including Grant Lifecycle Manager (GLM) for grantmakers, Scholarship Lifecycle Manager (SLM) for scholarship providers, CommunitySuite for community foundations, NonprofitCore for nonprofit charitable organizations, and GrantHub for grantseekers. In addition to Compass, Foundant has developed a variety of educational resources for its growing base of more than 3,000 clients and the philanthropic community, including this quarter's content series offering tips and tools to help organizations work smarter, not harder. More than 5,000 people have engaged with related events and resources. In line with its mission, Foundant has donated more than $250,000 in the past two years to nonprofits and other organizations supporting communities in need throughout the 50 states. About Foundant Technologies Foundant Technologies has specialized in making philanthropy easier and more impactful through innovative software solutions and exceptional client experiences since 2007. Passionate about philanthropy, Foundant's team is dedicated to meeting the unique needs of grantmakers, scholarship providers, community foundations and nonprofits to enable change-makers to make the world a better place for all. More than 3,000 funders and nonprofits use Foundant's software to transform their organizations and maximize their impact in the communities they serve.

Read More

Nonprofit Management

BankPlus Donates $100,000 to Saints and Pelicans Gulf Coast Renewal Fund, Supporting Nonprofits Impacted by Hurricane Ida

BankPlus | September 17, 2021

As nonprofits and community organizations along the Louisiana and Mississippi Gulf Coast begin rebuilding and repairing damages incurred from the recent impact of Hurricane Ida, BankPlus has announced a donation of $100,000 to the Saints and Pelicans Gulf Coast Renewal Fund. The BankPlus donation will support nonprofits which are providing essentials and services to those in need. “BankPlus is committed to helping rebuild our communities,” said Bill Ray, CEO of BankPlus. “We know the Saints and Pelicans Gulf Coast Renewal Fund will put our donation to good use. The funds will ensure community organizations can continue to provide resources and necessities over the long-term rebuilding process.” “I would like to thank Bill Ray and BankPlus for this generous donation to the Saints and Pelicans Gulf Coast Renewal Fund. My late husband Tom and I first became well-acquainted with Bill and his wife Sara when we held training camp at Millsaps College in Jackson, and I am proud to call them close friends,” said Gayle Benson, owner of the Saints and Pelicans. “With the support of BankPlus and many other great community-oriented companies both in the Gulf South and nationally, the Renewal Fund will continue to be able to provide important support to the nonprofits that are doing such important relief work in our region.” “When we welcomed the Saints to Jackson after Hurricane Katrina, we saw just how much their efforts meant to the entire Gulf Coast region. Now, after Hurricane Ida, we are proud to join forces with the Saints and Pelicans to help those who need it most along the Gulf,” Ray said. Individuals or businesses interested in contributing to the Gulf Coast Renewal Fund can do so by visiting NewOrleansSaints.com/hurricaneida. About BankPlus Founded in 1909, BankPlus is one of the Southeast’s premier regional banks serving consumers and businesses with the latest technology through a full suite of financial services, including retail banking, commercial banking, mortgage lending and wealth management. With over $5 billion in total assets, BankPlus operates 79 financial centers throughout Mississippi, Alabama and Louisiana. www.bankplus.net.

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Nonprofit Management

Banks Award $71K to Four Texas Nonprofits

Comerica Bank, Federal Home Loan Bank of Dallas | September 03, 2021

Comerica Bank and the Federal Home Loan Bank of Dallas (FHLB Dallas) partnered to award a combined $71,000 in Partnership Grant Program (PGP) funds to four Texas nonprofits. The two banks celebrated the funding awards with the four organizations during a September 2 virtual check presentation. The following organizations received funding: Kym's Kids, Dallas, Texas, $22,000. Kym’s Kids helps abused, neglected and low- to moderate-income children and families with year-round mentoring, tutoring, low-income housing, field trips to cultural events, school supplies and household goods. The organization will use the funds for operational expenses. Made Media Group, Austin, Texas, $17,000. Made Media Group promotes Black businesses and celebrates African American achievements and encourages African American youth to pursue careers in media and technology. The organization will use the funds for administrative and operational expenses. MEED Center, Dallas, Texas, $17,000. MEED Center provides low- to moderate-income individuals with entrepreneurial support, business development, education, job training and community events, including outreach into refugee communities and a global youth and women’s leadership program. The organization will use the funds for administrative and operational expenses. PowHer Play, Pearland, Texas, $15,000. PowHer Play, doing business as The Chatman Women’s Foundation, is a nonprofit organization that empowers women by supporting women-owned businesses and providing scholarships and grants to those in need. It plans to use the funds for educational scholarships for women going back to school or those completing their education, women wishing to obtain new job skills or those overcoming hardships. “We are grateful for strategic partnerships like FHLB Dallas’ PGP, which allows our bank to be intentional in the way we deploy resources, ensuring we reach and make an immediate impact on the communities that need it the most,” said Vanessa T. Reed, Comerica Bank’s national external affairs manager. “FHLB Dallas’ matching grant structure also helps us deliver on the Comerica Promise of raising expectations in the communities we serve through inclusive and innovative investments in four very-deserving nonprofit organizations.” For 2021, FHLB Dallas awarded $400,000 in PGP grants, and its members provided an additional $200,250 for an impact of more than $600,000 in its five-state District of Arkansas, Louisiana, Mississippi, New Mexico and Texas. “The PGP exemplifies the strong bond between FHLB Dallas and our members,” said Greg Hettrick, first vice president and director of Community Investment at FHLB Dallas. “Comerica’s support of community organizations with PGP funds spans more than a decade, a tribute to its commitment to many worthwhile organizations over the years.” See the complete list of the 2021 PGP grant recipients. For more information about the 2021 PGP grants and other FHLB Dallas community investment products and programs, please visit fhlb.com/pgp. About Comerica Bank Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $88.4 billion as of June 30, 2021. About the Federal Home Loan Bank of Dallas The Federal Home Loan Bank of Dallas is one of 11 district banks in the FHLBank System created by Congress in 1932. FHLB Dallas, with total assets of $58.6 billion as of June 30, 2021, is a member-owned cooperative that supports housing and community development by providing competitively priced loans and other credit products to approximately 800 members and associated institutions in Arkansas, Louisiana, Mississippi, New Mexico and Texas. For more information.

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