Tax Reform Impact on Nonprofits

| February 1, 2018

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The proposed tax legislation will certainly have a significant impact on individuals and business entities. Some of the changes may also have some unintended consequences for exempt organizations, primarily 501(c)(3) organizations. Below are some highlights that were covered at the Western Conference on Tax Exempt Organizations that both public charities and private foundations should keep an eye on.

Spotlight

Lutheran Social Services of WI & Upper MI

When you choose a career with Lutheran Social Services (LSS) of Wisconsin and Upper Michigan, you give of yourself – of your heart and of your soul – to improve lives and ultimately to change lives. And at the end of the day, that feels pretty good! For most people, a job is a job – something you do for a paycheck. However, those who join our mission at Lutheran Social Services (LSS) desire a more meaningful career. With LSS, your work will revolve around significant endeavors like providing meals for someone who hasn’t eaten lately, treatment for those who are struggling with addiction, support for people with disabilities, housing for someone who is homeless, clothing for a foster child or creating forever families through adoption. We operate 263 programs at 188 sites in 115 communities with approximately 1,000 employees throughout Wisconsin and Upper Michigan. So, your LSS career could be close to your home and in your community.

OTHER ARTICLES

6 methods to shift your cancelled fundraising event into a virtual event

Article | March 18, 2020

Your physical fundraising event may be canceled, but your cause is not - fundraising must go on! But how do you revive the momentum or shine a light on your cause when everything seems overshadowed by the COVID-19 (coronavirus) outbreak? We talked at length about what nonprofits need to know about the coronavirus concern and how to act quickly in the midst of this uncertainty. When you are making moves to cancel or alter your event the first key is to communicate to your participants why their support is needed now more than ever. Don’t miss this moment to authentically communicate and connect with your audience. Your community will bond with your plight at this time where things feel vulnerable and they will act when they have clear guidance on how they can help. Reach out to your participants with a sense of urgency and tell them they are pivotal at this time.

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4 Actions Responsive Nonprofits are Taking to Ensure Growth in 2020 and Beyond

Article | June 8, 2020

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a way forward. Lastly, the resilience phase, in which we have recovered and emerge better than before. From the standpoint of COVID-19, we all have navigated the response phase, which triggered a far-reaching economic tremor. It’s fair to say that we currently live in the recovery phase, and probably will for quite a while. But even now, as we recover, our focus should be on the next phase: resilience. Of course, the resilience phase will look differently for everyone, and it is hard to predict exactly what it will look like for your nonprofit. However, there are ways for you to ensure that the work you do now will increase your annual revenue and improve donor retention while you recover and build resilience. Here’s how responsive fundraising can make that easier.

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NONPROFIT MARKETING TIPS FOR INCREASED DONATIONS

Article | April 9, 2020

Marketing in the not-for-profit sector brings different challenges and requirements. Nonprofit Organizations (NPOs) need incredible efficiency to ensure every dollar they spend reaches the right audiences to deliver success (donations or event sign-ups, etc.). They need to minimize waste and increase response rates. It’s a new world of limited personal interaction and an increased reliance on digital delivery.

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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Article | May 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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Spotlight

Lutheran Social Services of WI & Upper MI

When you choose a career with Lutheran Social Services (LSS) of Wisconsin and Upper Michigan, you give of yourself – of your heart and of your soul – to improve lives and ultimately to change lives. And at the end of the day, that feels pretty good! For most people, a job is a job – something you do for a paycheck. However, those who join our mission at Lutheran Social Services (LSS) desire a more meaningful career. With LSS, your work will revolve around significant endeavors like providing meals for someone who hasn’t eaten lately, treatment for those who are struggling with addiction, support for people with disabilities, housing for someone who is homeless, clothing for a foster child or creating forever families through adoption. We operate 263 programs at 188 sites in 115 communities with approximately 1,000 employees throughout Wisconsin and Upper Michigan. So, your LSS career could be close to your home and in your community.

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