Start a Content Calendar to Improve Donor Communication

Remember that being part of an organization or movement is a very personal choice. People donate, fundraise and volunteer because they’ve adopted and adapted your organization’s story as their own. So, they’ll naturally want to know and understand how their place in your story is evolving.

Diversify your content portfolio to help current donors find their place among the greater context of your mission and core values and deepen their level of engagement with your organization. Organizations looking to grow their supporter base digitally will be empowered to convert a first-touch into a supporter by building trust through consistent messaging.

Spotlight

New Equity Partners

New Equity Partners is a global organization that provides a wide range of public interest consulting services in diverse fields of work, including community economic development, neighborhood redevelopment, housing and health research and technical assistance, public and civic engagement strategies and social justice support and advocacy.New Equity Partners is a global organization that provides a wide range of public interest consulting services in diverse fields of work, including community economic development, neighborhood redevelopment, housing and health research and technical assistance, public and civic engagement strategies and social justice support and advocacy.

OTHER ARTICLES
Nonprofit Management

Salesforce Nonprofit Cloud Spring 2020 Release: What’s New

Article | July 15, 2022

As members of the nonprofit Salesforce community, we’ve become accustomed to regular releases of new functionality. We review Nonprofit Success Pack (NPSP) notes on bug fixes, patches and enhancements that appear like magic in our orgs every couple of weeks without batting an eyelash, but not all releases are created equally. The two planned for April 29 and May 27 are far more than just a few code tweaks; they’re hearty – meaty, requiring some time to really sink your teeth into them (and I’m not just saying this because I’m ready for breakfast).

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Nonprofit Management

How Nonprofits Can Secure Corporate Sponsorships

Article | July 29, 2022

As a nonprofit organization, you’re doing your part to make the world a better place. Your cause matters to your staff, volunteers, donors, and those you serve. What you do likely also appeals to businesses. Many businesses have corporate sponsorship programs with funds set aside to support nonprofits. According to a study published on Statista, an online statistics company, corporations paid 65.8 billion dollars in corporate sponsorships worldwide in 2018. If your nonprofit hasn’t pursued corporate sponsorship for your programs, capital campaigns, or fundraising events, you’re leaving a lot of potential money on the table.

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Nonprofit Management

3 Secrets to a Successful Nonprofit Digital Transformation

Article | July 14, 2022

In light of the COVID-19 pandemic, nonprofit digital transformation is no longer a choice. Organizations are now faced with unprecedented challenges and are turning to technology to work remotely, transfer fundraising efforts online, and check in on the vulnerable populations they serve. The technology needed to accomplish this and fulfill your mission is important, but you must put a plan in place to ensure that the people using these technologies can successfully learn the new processes. Whether they’re your internal staff members, volunteers, board members, or your beneficiaries, people must remain at the heart of your nonprofit digital transformation.

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Important CARES Act updates for nonprofit organizations

Article | April 17, 2020

Enacted late last month, the CARES Act COVID-19 relief bill includes emergency support for individuals, businesses, public health organizations and nonprofits. The Paycheck Protection Program (PPP) created through the CARES Act included up to $349 billion in potentially forgivable loans to eligible small businesses and nonprofits to pay their employees during the COVID-19 crisis. Just this week, the Small Business Administration announced that PPP funding had been depleted as organizations across the country applied for loans.

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Spotlight

New Equity Partners

New Equity Partners is a global organization that provides a wide range of public interest consulting services in diverse fields of work, including community economic development, neighborhood redevelopment, housing and health research and technical assistance, public and civic engagement strategies and social justice support and advocacy.New Equity Partners is a global organization that provides a wide range of public interest consulting services in diverse fields of work, including community economic development, neighborhood redevelopment, housing and health research and technical assistance, public and civic engagement strategies and social justice support and advocacy.

Related News

Nonprofit Technology

Digitunity is Connecting Military Families With Technology

Digitunity | November 14, 2022

Frequent relocation takes a significant toll on military personnel and their families. A lack of technology can make this even more difficult. That's why Digitunity partners with organizations including Tech for Troops, Heroes Deserve Help, The Outlook Foundation, and The Armed Services YMCA, to connect military families, regardless of location, with devices like computers for remote learning and work. The technology gap between those who don't have access to the internet and digital devices versus those who do is referred to as the digital divide. This disparity prevents underserved groups from gaining access to the educational and economic resources that they need. Digitunity is a national nonprofit that bridges the digital divide by connecting technology donors with non-profit organizations serving people in need, including military families and veterans. "On average, military-connected kids attend 6-9 schools from kindergarten through 12th grade. This illustrates how relocation can have a negative impact on military families, Our partnerships with outstanding veterans' organizations in our Digital Opportunity Network put these life-changing devices in the hands of those who need them most. In this age of digital connectedness, we believe no military family member should go without the technology they need. That's why we're thrilled to be fostering collaboration, engaging boots-on-the-ground organizations, and putting in the work to keep these families connected." -Scot Henley, executive director of Digitunity. Military families rely on technology to manage deployment and frequent relocation. Communication with friends and family relies on email, voice, and video calls. Military spouses often work remote jobs to accommodate their frequent moves. Children often need to attend classes and complete homework online. When only the military service member is relocated, a laptop is often the only means of communication between them and their family. One Digitunity partner, The Outlook Foundation, provides computers to deployed service personnel and their stateside families, ensuring family members can communicate with one another and access the services they need. The Armed Services YMCA, another Digitunity partner, specializes in aiding junior enlisted military personnel and their families through social, educational, and recreational programs focused on youth development, healthy living, and social responsibility. Many of these programs occur remotely through technology. About Digitunity: Since the 1980s, Digitunity has advanced digital inclusion by connecting donors of technology with organizations serving people in need. Our mission is to ensure everyone who needs a computer has one, along with robust internet connectivity and digital literacy skills.

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Fundraising

Qgiv and Virtuous Partner to Create a Personalized Donor Experience

Qgiv | November 08, 2022

Qgiv, a leading provider of nonprofit fundraising technology, has partnered with Virtuous CRM to release a new integration that enriches donor information with giving behaviors. With this integration, fundraising professionals can automatically leverage the power of predictive technology to better engage, retain, and thank donors based on their unique giving history and preferences. Nonprofit fundraisers that utilize the integration will have a complete view of their donors’ preferences, giving history, wealth data, demographic information, and more to help them make data-backed predictions on when it’s best to connect with their donors and make an appeal. “Disparate systems and siloed data afflict the nonprofit industry, leaving fundraisers with minimal insight into the behaviors and trends that are unique to their donors, By seamlessly integrating our technologies, we’re bringing fundraisers into the future of visual data and predictive donor experiences to create deeper and more meaningful connections.” -Todd Baylis, president of Qgiv. Qgiv’s donation forms, event registration, text fundraising, peer to peer, and auction tools offer flexibility for events and campaigns that require unique settings beyond what a donor management system can traditionally offer. Out-of-the-box integration settings available in Qgiv make it easy to quickly connect and automatically sync the philanthropic actions captured within Qgiv into the Virtuous CRM. Custom mappings are also available for fundraisers who want to transfer specific data points to preselected fields within Virtuous. “We have worked closely with Qgiv to develop an integration that gives fundraisers an unparalleled view into their supporters, This partnership brings the data within Virtuous and Qgiv together so fundraisers can make strategic decisions based on a rich history of data that paints a complete view of the donor.” -Gabe Cooper, founder & CEO Virtuous. About Virtuous: Much more than a nonprofit CRM, Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Virtuous helps unify fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale. About Qgiv: Qgiv, Inc. is a leading digital fundraising platform empowering 13,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Through online giving and event registration forms, text fundraising, peer-to-peer fundraisers, and auction events, Qgiv provides a full suite of fundraising solutions that integrate with industry-leading CRMs and email providers to provide a personalized giving experience for donors. Founded in 2007, they now serve more than 6,000 nonprofits in the US and Canada who have collectively raised over $2 billion using Qgiv’s platform. Qgiv is known for their free, award-winning customer service, customizable platform, and flexible pricing. Qgiv is committed to helping people fulfill their passion to make a difference for others by equipping fundraisers with tools and educational resources to advance their knowledge and move their missions forward.

Read More

Nonprofit Technology

GivingDNA Announces New Features to Help Nonprofits Identify Philanthropic Non-Donors and Crypto Donors

The Giving Block | October 19, 2022

GivingDNA, an all-in-one fundraising analytics, data visualization, and wealth profiling tool, is excited to introduce two new donor sets: philanthropic non-donors and cryptocurrency donors. These opportunity segments are pre-built to analyze your donors' giving behaviors, and then predict who an organization can reliably engage for that next gift, removing the guesswork and identifying prospects who have a tendency to give. The segments are also ready to use, so fundraisers are empowered to act on the new donor sets immediately. One of the newest opportunity segments is an organization's philanthropic non-donors — These constituents are already in your database and are actively supporting other nonprofits, but have yet to give to you. By using this segment, fundraisers can better understand acquisition opportunities already on file and the constituent motivations to better align messaging to resonate with the segment's values and interests. "In today's economic uncertainty, continued acquisition of new donors is just as important as retaining and stewarding the donors we have, The good news is, this segment is prime for conversion as they have familiarity with your organization. By leveraging this segment, you can better understand donor motivations and customize your case to their interests and draft your appeal accordingly." -Ryan Carpenter, Vice President of Client Success at GivingDNA. The second opportunity segment identifies potential cryptocurrency donors so fundraisers can begin stewarding them in a manner relevant to how they give. GivingDNA's unique crypto segment will be a game-changer for the industry, as these essential insights can drive a nonprofit's giving strategy for years to come. For example, fundraisers will determine how many donors use cryptocurrency and whether they should accept crypto donations. They will also identify a new generation of donors poised to give sizable gifts. According to The Giving Block, which provides an ecosystem for crypto donation, one nonprofit found its average crypto gift was $3,000 and its highest was $55,000. "Crypto cannot be ignored anymore, and we want to make it easier for marketers to target and serve those with this asset, This exciting new feature will help fundraisers identify crypto donors already in their files and open channels for those donors to make a greater impact in the organization." -Rebecca Gregory Segovia, General Manager of GivingDNA. The brilliant thing about this new opportunity through GivingDNA is that you don't have to understand crypto in order to receive it as a donation, said Pat Duffy, Co-Founder of The Giving Block. "The Giving Block makes it easy for nonprofits to accept crypto donations and immediately convert the gift to cash. This means that nonprofits have the potential to receive larger gifts and engage a younger donor audience, without having to worry about having an in-depth understanding of crypto. GivingDNA: GivingDNA is the next generation of wealth intelligence + data analytics that uniquely combines your internal data with external insights to inform all areas of your fundraising strategy, from annual fund segmentation to mid/major gift prospecting and portfolio optimization. Fundraisers rely on GivingDNA for real-time data visualization to guide insights and strategy across their entire organization. The Giving Block: Founded in 2018, The Giving Block, a Shift4 company, is turning Crypto Philanthropy into one of the greatest forces for good on the planet by making cryptocurrency fundraising easy for nonprofits while empowering donors to give Bitcoin and other cryptocurrencies to their favorite causes. The Giving Block currently enables more than 1,000 mission-driven organizations, charities, universities, and faith-based organizations of all sizes to accept cryptocurrency donations and helps them maximize their fundraising outcomes with strategic consulting and personal support.

Read More

Nonprofit Technology

Digitunity is Connecting Military Families With Technology

Digitunity | November 14, 2022

Frequent relocation takes a significant toll on military personnel and their families. A lack of technology can make this even more difficult. That's why Digitunity partners with organizations including Tech for Troops, Heroes Deserve Help, The Outlook Foundation, and The Armed Services YMCA, to connect military families, regardless of location, with devices like computers for remote learning and work. The technology gap between those who don't have access to the internet and digital devices versus those who do is referred to as the digital divide. This disparity prevents underserved groups from gaining access to the educational and economic resources that they need. Digitunity is a national nonprofit that bridges the digital divide by connecting technology donors with non-profit organizations serving people in need, including military families and veterans. "On average, military-connected kids attend 6-9 schools from kindergarten through 12th grade. This illustrates how relocation can have a negative impact on military families, Our partnerships with outstanding veterans' organizations in our Digital Opportunity Network put these life-changing devices in the hands of those who need them most. In this age of digital connectedness, we believe no military family member should go without the technology they need. That's why we're thrilled to be fostering collaboration, engaging boots-on-the-ground organizations, and putting in the work to keep these families connected." -Scot Henley, executive director of Digitunity. Military families rely on technology to manage deployment and frequent relocation. Communication with friends and family relies on email, voice, and video calls. Military spouses often work remote jobs to accommodate their frequent moves. Children often need to attend classes and complete homework online. When only the military service member is relocated, a laptop is often the only means of communication between them and their family. One Digitunity partner, The Outlook Foundation, provides computers to deployed service personnel and their stateside families, ensuring family members can communicate with one another and access the services they need. The Armed Services YMCA, another Digitunity partner, specializes in aiding junior enlisted military personnel and their families through social, educational, and recreational programs focused on youth development, healthy living, and social responsibility. Many of these programs occur remotely through technology. About Digitunity: Since the 1980s, Digitunity has advanced digital inclusion by connecting donors of technology with organizations serving people in need. Our mission is to ensure everyone who needs a computer has one, along with robust internet connectivity and digital literacy skills.

Read More

Fundraising

Qgiv and Virtuous Partner to Create a Personalized Donor Experience

Qgiv | November 08, 2022

Qgiv, a leading provider of nonprofit fundraising technology, has partnered with Virtuous CRM to release a new integration that enriches donor information with giving behaviors. With this integration, fundraising professionals can automatically leverage the power of predictive technology to better engage, retain, and thank donors based on their unique giving history and preferences. Nonprofit fundraisers that utilize the integration will have a complete view of their donors’ preferences, giving history, wealth data, demographic information, and more to help them make data-backed predictions on when it’s best to connect with their donors and make an appeal. “Disparate systems and siloed data afflict the nonprofit industry, leaving fundraisers with minimal insight into the behaviors and trends that are unique to their donors, By seamlessly integrating our technologies, we’re bringing fundraisers into the future of visual data and predictive donor experiences to create deeper and more meaningful connections.” -Todd Baylis, president of Qgiv. Qgiv’s donation forms, event registration, text fundraising, peer to peer, and auction tools offer flexibility for events and campaigns that require unique settings beyond what a donor management system can traditionally offer. Out-of-the-box integration settings available in Qgiv make it easy to quickly connect and automatically sync the philanthropic actions captured within Qgiv into the Virtuous CRM. Custom mappings are also available for fundraisers who want to transfer specific data points to preselected fields within Virtuous. “We have worked closely with Qgiv to develop an integration that gives fundraisers an unparalleled view into their supporters, This partnership brings the data within Virtuous and Qgiv together so fundraisers can make strategic decisions based on a rich history of data that paints a complete view of the donor.” -Gabe Cooper, founder & CEO Virtuous. About Virtuous: Much more than a nonprofit CRM, Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Virtuous helps unify fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale. About Qgiv: Qgiv, Inc. is a leading digital fundraising platform empowering 13,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Through online giving and event registration forms, text fundraising, peer-to-peer fundraisers, and auction events, Qgiv provides a full suite of fundraising solutions that integrate with industry-leading CRMs and email providers to provide a personalized giving experience for donors. Founded in 2007, they now serve more than 6,000 nonprofits in the US and Canada who have collectively raised over $2 billion using Qgiv’s platform. Qgiv is known for their free, award-winning customer service, customizable platform, and flexible pricing. Qgiv is committed to helping people fulfill their passion to make a difference for others by equipping fundraisers with tools and educational resources to advance their knowledge and move their missions forward.

Read More

Nonprofit Technology

GivingDNA Announces New Features to Help Nonprofits Identify Philanthropic Non-Donors and Crypto Donors

The Giving Block | October 19, 2022

GivingDNA, an all-in-one fundraising analytics, data visualization, and wealth profiling tool, is excited to introduce two new donor sets: philanthropic non-donors and cryptocurrency donors. These opportunity segments are pre-built to analyze your donors' giving behaviors, and then predict who an organization can reliably engage for that next gift, removing the guesswork and identifying prospects who have a tendency to give. The segments are also ready to use, so fundraisers are empowered to act on the new donor sets immediately. One of the newest opportunity segments is an organization's philanthropic non-donors — These constituents are already in your database and are actively supporting other nonprofits, but have yet to give to you. By using this segment, fundraisers can better understand acquisition opportunities already on file and the constituent motivations to better align messaging to resonate with the segment's values and interests. "In today's economic uncertainty, continued acquisition of new donors is just as important as retaining and stewarding the donors we have, The good news is, this segment is prime for conversion as they have familiarity with your organization. By leveraging this segment, you can better understand donor motivations and customize your case to their interests and draft your appeal accordingly." -Ryan Carpenter, Vice President of Client Success at GivingDNA. The second opportunity segment identifies potential cryptocurrency donors so fundraisers can begin stewarding them in a manner relevant to how they give. GivingDNA's unique crypto segment will be a game-changer for the industry, as these essential insights can drive a nonprofit's giving strategy for years to come. For example, fundraisers will determine how many donors use cryptocurrency and whether they should accept crypto donations. They will also identify a new generation of donors poised to give sizable gifts. According to The Giving Block, which provides an ecosystem for crypto donation, one nonprofit found its average crypto gift was $3,000 and its highest was $55,000. "Crypto cannot be ignored anymore, and we want to make it easier for marketers to target and serve those with this asset, This exciting new feature will help fundraisers identify crypto donors already in their files and open channels for those donors to make a greater impact in the organization." -Rebecca Gregory Segovia, General Manager of GivingDNA. The brilliant thing about this new opportunity through GivingDNA is that you don't have to understand crypto in order to receive it as a donation, said Pat Duffy, Co-Founder of The Giving Block. "The Giving Block makes it easy for nonprofits to accept crypto donations and immediately convert the gift to cash. This means that nonprofits have the potential to receive larger gifts and engage a younger donor audience, without having to worry about having an in-depth understanding of crypto. GivingDNA: GivingDNA is the next generation of wealth intelligence + data analytics that uniquely combines your internal data with external insights to inform all areas of your fundraising strategy, from annual fund segmentation to mid/major gift prospecting and portfolio optimization. Fundraisers rely on GivingDNA for real-time data visualization to guide insights and strategy across their entire organization. The Giving Block: Founded in 2018, The Giving Block, a Shift4 company, is turning Crypto Philanthropy into one of the greatest forces for good on the planet by making cryptocurrency fundraising easy for nonprofits while empowering donors to give Bitcoin and other cryptocurrencies to their favorite causes. The Giving Block currently enables more than 1,000 mission-driven organizations, charities, universities, and faith-based organizations of all sizes to accept cryptocurrency donations and helps them maximize their fundraising outcomes with strategic consulting and personal support.

Read More

Events