Home > Resources > Articles > Southwest donates 10,000 roundtrip flights to Medical Transportation Grant Program

Southwest donates 10,000 roundtrip flights to Medical Transportation Grant Program

Southwest Airlines Co. (NYSE: LUV) has announced that 75 nonprofit hospitals and medical organizations across the nation will benefit from the Southwest Airlines Medical Transportation Grant Program (MTGP), with the total impact reaching 100 facilities in 2017, the airline said.

Spotlight

HeartShare Human Services of New York

HeartShare Human Services of New York nurtures and empowers children and adults diagnosed with intellectual and developmental disabilities, including autism spectrum disorders, through educational, life skills and vocational training, residential, case management, recreational, family support and health care services. HeartShare affiliates include The HeartShare School, which offers quality education and therapies to children with autism, HeartShare Wellness, which provides critical health services to those with developmental disabilities and case management to those with chronic conditions, and HeartShare St. Vincent’s Services (HSVS), which supports children, adults and families living in crisis due to experiences with poverty. Since its founding in 1914, HeartShare has expanded its reach to over 100 program sites in Brooklyn, Queens and Staten Island, as well as to 61 of the 62 New York counties through energy grants to low-income families.

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Nonprofit Management

5 Rules for Adjusting Your Nonprofit Marketing

Article | July 11, 2022

It’s not business as usual, which means that your nonprofit marketing efforts have to adjust and change. Dynamism and adaptability are necessary for every organization in the current environment, especially for nonprofits. We understand that the need in our communities is only going to increase in the weeks and months ahead, which means nonprofits have to nurture relationships — and strengthen them.

Read More
Fundraising

What Does the Health of Your Nonprofit Website Mean and How Can You Improve It?

Article | July 15, 2022

Poor website health may be impacting your non-profit organization's business. Without a question, the basis of your digital presence is a high-performing website. However, it is easy to let other concerns take precedence over website health, especially if it is not your area of expertise. Healthy websites guarantee long-term success, increased reach, and more engagement. This is critical for organizations in terms of community involvement and giving. Healthy sites are also optimized for all users and free of flaws that might degrade the user experience. Poor website health, on the other hand, might result in a loss of visitors and search engine ranks. When it comes to search engine optimization, website health is equally vital (SEO). Sites that load quicker and have fewer difficulties will rank higher in search. How to Improve Website Health? Speed up your site pages: Visitors will not wait for a sluggish site to load in this day of immediate gratification. If your pages do not load immediately, you will make a poor first impression. Fix 404 errors and reduce redirects: Broken links are ones that produce the error message "404 Page Not Found." Error pages might disrupt the crawling of your website, lowering your search ranks. This informs search engines that you are not giving a decent user experience, which will lower your search rankings. Decrease image file sizes: Image files are huge and consume a lot of storage space. Large files might cause your site to slow down and take a long time to load. Reduce file sizes and compress all photos to enhance website health. Optimize for mobile: Google has stated that mobile speed is taken into account by the ranking algorithm. Your website should ideally operate on all devices. Create grammar-free, relevant content: Content is important in all marketing activities, so it's no surprise that it affects website health. Great content is the key to success since search rankings, engagement, and conversions are all dependent on it. Optimize for search: SEO is the process of improving your website's ranking on search engines. This is one of the most crucial aspects of maintaining a good website. A good SEO strategy brings traffic to your website without costing any money.

Read More
Nonprofit Management

Nonprofit Cloud Spring 2020 Release: Accounting Subledger Deep Dive

Article | July 28, 2022

As a follow-up to last week’s blog on Salesforce Nonprofit Cloud Spring 2020 Release features, we’re jumping into a deep dive of the Accounting Subledger product – the connection between fundraising and finance that will help you reconcile data and have consistency and transparency across accounting and fundraising operations.

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3 Ways to Convert Organic Traffic Into Long-Term Support for Your Nonprofit

Article | May 18, 2020

According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense, since nonprofits have a natural mix of relevancy and answers to some of the world’s biggest questions—everything from climate change and reliable health information to how to crate train your newly adopted pug. We also know that relevance by creating focused content is one of many excellent ways to improve search engine results page (SERP) performance.

Read More
Nonprofit Management

Top 5 Trends for Non-Profits in 2022

Article | July 11, 2022

It’s not business as usual, which means that your nonprofit marketing efforts have to adjust and change. Dynamism and adaptability are necessary for every organization in the current environment, especially for nonprofits. We understand that the need in our communities is only going to increase in the weeks and months ahead, which means nonprofits have to nurture relationships — and strengthen them.

Read More
Fundraising

The Power of Film for Philanthropy

Article | July 15, 2022

Poor website health may be impacting your non-profit organization's business. Without a question, the basis of your digital presence is a high-performing website. However, it is easy to let other concerns take precedence over website health, especially if it is not your area of expertise. Healthy websites guarantee long-term success, increased reach, and more engagement. This is critical for organizations in terms of community involvement and giving. Healthy sites are also optimized for all users and free of flaws that might degrade the user experience. Poor website health, on the other hand, might result in a loss of visitors and search engine ranks. When it comes to search engine optimization, website health is equally vital (SEO). Sites that load quicker and have fewer difficulties will rank higher in search. How to Improve Website Health? Speed up your site pages: Visitors will not wait for a sluggish site to load in this day of immediate gratification. If your pages do not load immediately, you will make a poor first impression. Fix 404 errors and reduce redirects: Broken links are ones that produce the error message "404 Page Not Found." Error pages might disrupt the crawling of your website, lowering your search ranks. This informs search engines that you are not giving a decent user experience, which will lower your search rankings. Decrease image file sizes: Image files are huge and consume a lot of storage space. Large files might cause your site to slow down and take a long time to load. Reduce file sizes and compress all photos to enhance website health. Optimize for mobile: Google has stated that mobile speed is taken into account by the ranking algorithm. Your website should ideally operate on all devices. Create grammar-free, relevant content: Content is important in all marketing activities, so it's no surprise that it affects website health. Great content is the key to success since search rankings, engagement, and conversions are all dependent on it. Optimize for search: SEO is the process of improving your website's ranking on search engines. This is one of the most crucial aspects of maintaining a good website. A good SEO strategy brings traffic to your website without costing any money.

Read More
Nonprofit Management

Non-Profits Cannot Afford to Ignore These Business Practices

Article | July 28, 2022

As a follow-up to last week’s blog on Salesforce Nonprofit Cloud Spring 2020 Release features, we’re jumping into a deep dive of the Accounting Subledger product – the connection between fundraising and finance that will help you reconcile data and have consistency and transparency across accounting and fundraising operations.

Read More

3 Ways to Convert Organic Traffic Into Long-Term Support for Your Nonprofit

Article | May 18, 2020

According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense, since nonprofits have a natural mix of relevancy and answers to some of the world’s biggest questions—everything from climate change and reliable health information to how to crate train your newly adopted pug. We also know that relevance by creating focused content is one of many excellent ways to improve search engine results page (SERP) performance.

Read More
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Spotlight

HeartShare Human Services of New York

HeartShare Human Services of New York nurtures and empowers children and adults diagnosed with intellectual and developmental disabilities, including autism spectrum disorders, through educational, life skills and vocational training, residential, case management, recreational, family support and health care services. HeartShare affiliates include The HeartShare School, which offers quality education and therapies to children with autism, HeartShare Wellness, which provides critical health services to those with developmental disabilities and case management to those with chronic conditions, and HeartShare St. Vincent’s Services (HSVS), which supports children, adults and families living in crisis due to experiences with poverty. Since its founding in 1914, HeartShare has expanded its reach to over 100 program sites in Brooklyn, Queens and Staten Island, as well as to 61 of the 62 New York counties through energy grants to low-income families.

Related News

Nonprofit Management, Financial Management

U.S. Senate Federal Credit Union Demonstrates Commitment to Community with $65,000 in Charitable Contributions

PR Newswire | January 03, 2024

Recognizing the escalating demands faced by community nonprofits, the U.S. Senate Federal Credit Union (USSFCU) in Alexandria, Virginia, proudly announces its recent distribution of $65,000 to seven deserving nonprofits. These funds are poised to amplify the significant impact these organizations have both locally in the metropolitan Washington region and on a broader national scale. USSFCU President and CEO, Timothy L. Anderson, emphasized the credit union's longstanding commitment to community welfare, stating, "Giving back to the communities in which we live and work has always been integral to our mission. Through these donations, we aim to express our gratitude to these organizations for their tireless efforts in strengthening our communities." The donations, ranging from $5,000 to $20,000, have been strategically allocated to support regional food pantries, shelters, and disaster relief programs. Each beneficiary was carefully chosen by USSFCU's leadership team, reflecting a deep connection to the hearts and minds of credit union staff. The initiative commenced in mid-December, as Anderson and a select group of USSFCU representatives embarked on a series of check presentations at local locations. During these visits, they gained insights into the impactful work undertaken by each organization and presented them with a symbolic check. Beneficiary organizations and their respective donations include Capital Area Food Bank - $20,000 SOME (So Others Might Eat) - $10,000 Mattie Miracle Cancer Foundation - $10,000 ALIVE! (Alexandria) - $5,000 Carpenter's Shelter - $5,000 American Red Cross – $15,000 In addition to the monetary contributions, USSFCU actively engaged in hosting holiday donation drives, collecting toys, food, and winter essentials for the mentioned organizations. USSFCU members and staff were encouraged to participate by bringing their donations to the Credit Union's Bowman Branch location. The collected items will be delivered to the respective beneficiaries in the coming weeks, further reinforcing USSFCU's commitment to community support and well-being.

Read More

Fundraising, Nonprofit Technology

OneCause Releases Innovative Online Fundraising Experience for Nonprofits

PRNewswire | March 28, 2023

OneCause, a leading provider of digital fundraising technology, today announced the launch of new online giving sites with personal fundraising page capabilities to help nonprofits effortlessly grow their giving network and extend the reach of their events and campaigns. The addition of these tools to the OneCause Fundraising Platform advances the company's mission to drive innovation in the fundraising technology sector and further streamline the giving experience. The new giving sites and personal fundraising pages provide multiple giving options for supporters that are seamlessly integrated with nonprofits' events and campaigns. "We designed the all-new online fundraising experience with donor choice and optionality in mind," said Steve Johns, chief executive officer for OneCause. "With these powerful new features, donors can create their own personal fundraising pages directly from a nonprofit's online giving site and easily connect them to their event, creating broader reach and additional fundraising opportunities for the missions they're passionate about." The new online fundraising experience is part of the fully integrated OneCause Fundraising Platform and includes: Ability to generate fully featured online giving sites with ease Personal fundraising pages donors can set up in seconds—right from a nonprofit's giving site Easily integrate with your upcoming campaign or event Thermometers and giving timelines to boost engagement and recognize supporters Custom giving levels with impact statements and images Capability to designate gifts to a specific fund Donation forms that can be embedded on any site Integrated recurring and one-time donation capabilities Option for donors to cover fees to maximize their gift Digital wallet including Apple Pay and Google Pay options Real-time fundraising data insights and analytics in a central location The tools were built to meet the ever-evolving needs and expectations of today's donors, while making it easy for nonprofits to reach a larger audience of supporters with every campaign. "Ease is the new normal," said Stephanie Ragozzino, chief product officer for OneCause. "The new online fundraising experience with personal fundraising pages reinforces our commitment to creating a frictionless, personalized giving experience so nonprofits can attract and convert more donors in conjunction with their events." About OneCause OneCause is driving the future of fundraising with easy-to-use digital fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits in the United States and Canada raise more than $5 billion for their missions. Headquartered in Indianapolis, OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

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Nonprofit Technology

The Vonage Foundation Partners with Girls Who Code to Expand Opportunities in Tech

Girls Who Code | March 17, 2023

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that the company has partnered with Girls Who Code, an international nonprofit organization working to close the gender gap in tech. The Vonage Foundation will support Girls Who Code through sponsorship of its Summer Immersion Program 2023, which is focused on building tomorrow's diverse tech workforce through education. The two-week Summer Immersion Program provides free, virtual opportunities for students in 9th through 12th grade and is a vital part of Girls Who Code's continuous efforts to make coding education accessible and flexible for students of all backgrounds, including those from historically underrepresented groups in Black, Latinx, and low-income communities. The program provides opportunities for young people to expand their technical knowledge and learn more about the computer science field through curriculum tracks that include Game Design, Web Development and Data Science. "Our flagship Summer Programs have historically been a huge stepping stone for our students and have turned their early interest in computer science into lifelong curiosity and even careers. Last year, we served over 7,000 students across our summer programs alone," said Tarika Barrett, CEO of Girls Who Code. "We're grateful for the support from our partners, like Vonage, as we continue to expand our reach. Our curriculum must reflect the immense possibilities that exist within a tech career, so students know that there is room for their passions in tech and that they have the resources to discover new ones." The Vonage Foundation supports global initiatives dedicated to bringing technology access to communities through partnerships, charitable contributions and donations of services for nonprofits. The core of this mission focuses on the advancement of global connectivity - bringing people and technology together for the greater good. By partnering with organizations like Girls Who Code, Vonage is working to bridge the digital divide by using technology to unlock creative minds and open doors to pathways into a STEM career. "We are excited to stand alongside Girls Who Code in this mission to ensure young girls today have the opportunities to chart a course for the future through a career in tech," said Joy Corso, Chief Marketing Officer for Vonage. "Women are vital to the sustainable future of our industry. Through the work of The Vonage Foundation, and partnerships like this, we at Vonage are channeling our passion for education, innovation and the power of communications to provide greater access to technology resources for all." About Girls Who Code Girls Who Code is an international nonprofit organization working to close the gender gap in technology and leading the movement to inspire, educate, and equip students who identify as girls or nonbinary with the computing skills needed to pursue 21st-century opportunities. Since launching in 2012, Girls Who Code has served 500,000 students through in-person and virtual programming, and 115,000 of our alumni are college or career-aged. Girls Who Code has sparked culture change through marketing campaigns and advocacy efforts, generating 14 billion engagements globally. In 2019, the organization was named the #1 Most Innovative Non-Profit on Fast Company's Most Innovative Companies list, and in 2022 was named one of NonProfit Times' Best Nonprofits to Work For. About The Vonage Foundation The Vonage Foundation is focused on the power of communications and connectivity to bridge the digital divide by using technology to unlock innovation and drive creative minds with grants for curriculum, research, technical advancements, knowledge sharing and financial support, aiming to make the world we live in a vibrant interconnected community by ensuring a digital-first future is possible today. About Vonage Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction. Vonage's fully programmable unified communications, contact center and conversational commerce applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements.

Read More

Nonprofit Management, Financial Management

U.S. Senate Federal Credit Union Demonstrates Commitment to Community with $65,000 in Charitable Contributions

PR Newswire | January 03, 2024

Recognizing the escalating demands faced by community nonprofits, the U.S. Senate Federal Credit Union (USSFCU) in Alexandria, Virginia, proudly announces its recent distribution of $65,000 to seven deserving nonprofits. These funds are poised to amplify the significant impact these organizations have both locally in the metropolitan Washington region and on a broader national scale. USSFCU President and CEO, Timothy L. Anderson, emphasized the credit union's longstanding commitment to community welfare, stating, "Giving back to the communities in which we live and work has always been integral to our mission. Through these donations, we aim to express our gratitude to these organizations for their tireless efforts in strengthening our communities." The donations, ranging from $5,000 to $20,000, have been strategically allocated to support regional food pantries, shelters, and disaster relief programs. Each beneficiary was carefully chosen by USSFCU's leadership team, reflecting a deep connection to the hearts and minds of credit union staff. The initiative commenced in mid-December, as Anderson and a select group of USSFCU representatives embarked on a series of check presentations at local locations. During these visits, they gained insights into the impactful work undertaken by each organization and presented them with a symbolic check. Beneficiary organizations and their respective donations include Capital Area Food Bank - $20,000 SOME (So Others Might Eat) - $10,000 Mattie Miracle Cancer Foundation - $10,000 ALIVE! (Alexandria) - $5,000 Carpenter's Shelter - $5,000 American Red Cross – $15,000 In addition to the monetary contributions, USSFCU actively engaged in hosting holiday donation drives, collecting toys, food, and winter essentials for the mentioned organizations. USSFCU members and staff were encouraged to participate by bringing their donations to the Credit Union's Bowman Branch location. The collected items will be delivered to the respective beneficiaries in the coming weeks, further reinforcing USSFCU's commitment to community support and well-being.

Read More

Fundraising, Nonprofit Technology

OneCause Releases Innovative Online Fundraising Experience for Nonprofits

PRNewswire | March 28, 2023

OneCause, a leading provider of digital fundraising technology, today announced the launch of new online giving sites with personal fundraising page capabilities to help nonprofits effortlessly grow their giving network and extend the reach of their events and campaigns. The addition of these tools to the OneCause Fundraising Platform advances the company's mission to drive innovation in the fundraising technology sector and further streamline the giving experience. The new giving sites and personal fundraising pages provide multiple giving options for supporters that are seamlessly integrated with nonprofits' events and campaigns. "We designed the all-new online fundraising experience with donor choice and optionality in mind," said Steve Johns, chief executive officer for OneCause. "With these powerful new features, donors can create their own personal fundraising pages directly from a nonprofit's online giving site and easily connect them to their event, creating broader reach and additional fundraising opportunities for the missions they're passionate about." The new online fundraising experience is part of the fully integrated OneCause Fundraising Platform and includes: Ability to generate fully featured online giving sites with ease Personal fundraising pages donors can set up in seconds—right from a nonprofit's giving site Easily integrate with your upcoming campaign or event Thermometers and giving timelines to boost engagement and recognize supporters Custom giving levels with impact statements and images Capability to designate gifts to a specific fund Donation forms that can be embedded on any site Integrated recurring and one-time donation capabilities Option for donors to cover fees to maximize their gift Digital wallet including Apple Pay and Google Pay options Real-time fundraising data insights and analytics in a central location The tools were built to meet the ever-evolving needs and expectations of today's donors, while making it easy for nonprofits to reach a larger audience of supporters with every campaign. "Ease is the new normal," said Stephanie Ragozzino, chief product officer for OneCause. "The new online fundraising experience with personal fundraising pages reinforces our commitment to creating a frictionless, personalized giving experience so nonprofits can attract and convert more donors in conjunction with their events." About OneCause OneCause is driving the future of fundraising with easy-to-use digital fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits in the United States and Canada raise more than $5 billion for their missions. Headquartered in Indianapolis, OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

Read More

Nonprofit Technology

The Vonage Foundation Partners with Girls Who Code to Expand Opportunities in Tech

Girls Who Code | March 17, 2023

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that the company has partnered with Girls Who Code, an international nonprofit organization working to close the gender gap in tech. The Vonage Foundation will support Girls Who Code through sponsorship of its Summer Immersion Program 2023, which is focused on building tomorrow's diverse tech workforce through education. The two-week Summer Immersion Program provides free, virtual opportunities for students in 9th through 12th grade and is a vital part of Girls Who Code's continuous efforts to make coding education accessible and flexible for students of all backgrounds, including those from historically underrepresented groups in Black, Latinx, and low-income communities. The program provides opportunities for young people to expand their technical knowledge and learn more about the computer science field through curriculum tracks that include Game Design, Web Development and Data Science. "Our flagship Summer Programs have historically been a huge stepping stone for our students and have turned their early interest in computer science into lifelong curiosity and even careers. Last year, we served over 7,000 students across our summer programs alone," said Tarika Barrett, CEO of Girls Who Code. "We're grateful for the support from our partners, like Vonage, as we continue to expand our reach. Our curriculum must reflect the immense possibilities that exist within a tech career, so students know that there is room for their passions in tech and that they have the resources to discover new ones." The Vonage Foundation supports global initiatives dedicated to bringing technology access to communities through partnerships, charitable contributions and donations of services for nonprofits. The core of this mission focuses on the advancement of global connectivity - bringing people and technology together for the greater good. By partnering with organizations like Girls Who Code, Vonage is working to bridge the digital divide by using technology to unlock creative minds and open doors to pathways into a STEM career. "We are excited to stand alongside Girls Who Code in this mission to ensure young girls today have the opportunities to chart a course for the future through a career in tech," said Joy Corso, Chief Marketing Officer for Vonage. "Women are vital to the sustainable future of our industry. Through the work of The Vonage Foundation, and partnerships like this, we at Vonage are channeling our passion for education, innovation and the power of communications to provide greater access to technology resources for all." About Girls Who Code Girls Who Code is an international nonprofit organization working to close the gender gap in technology and leading the movement to inspire, educate, and equip students who identify as girls or nonbinary with the computing skills needed to pursue 21st-century opportunities. Since launching in 2012, Girls Who Code has served 500,000 students through in-person and virtual programming, and 115,000 of our alumni are college or career-aged. Girls Who Code has sparked culture change through marketing campaigns and advocacy efforts, generating 14 billion engagements globally. In 2019, the organization was named the #1 Most Innovative Non-Profit on Fast Company's Most Innovative Companies list, and in 2022 was named one of NonProfit Times' Best Nonprofits to Work For. About The Vonage Foundation The Vonage Foundation is focused on the power of communications and connectivity to bridge the digital divide by using technology to unlock innovation and drive creative minds with grants for curriculum, research, technical advancements, knowledge sharing and financial support, aiming to make the world we live in a vibrant interconnected community by ensuring a digital-first future is possible today. About Vonage Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction. Vonage's fully programmable unified communications, contact center and conversational commerce applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements.

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