Small Charities Are Being Left Behind by Big Data for Social Good Initiatives

August 10, 2018 | 73 views

Data has the potential to help nonprofit organizations work at a scale larger than ever before and to solve problems more efficiently and effectively. Data can help organizations improve their monitoring and evaluation, determine where the biggest problems lie and where the most value can be added, influence policy through evidence, increase their reach, and enhance their fundraising capabilities.

Spotlight

ASAE: The Center for Association Leadership

ASAE: The Center for Association Leadership ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.

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NONPROFIT MANAGEMENT

Utilize an Email Marketing Strategy to Drive More Donations

Article | July 28, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give. Email marketing can help nonprofits reach their fundraising goals by helping expand reach, develop a loyal donor base and drive more donations. Build an Email Marketing Strategy Implementing email marketing may seem intimidating to some, but once you have an effective strategy in place, it will act as a blueprint and support all your goals moving forward. When you start building your strategy, it’s important to spend time developing a unique strategy that aligns with your mission and goals. Consider these questions: Who is your target audience? How are you collecting email addresses? What types of emails will you send? What types of content do you want to share in those emails? What will your emails look like? What is the layout? What is the design based on? How often do you plan to send emails? What platform will you use? Does it integrate with your donor database and have all the features you need to implement your strategy? Email marketing is the most effective and successful when there's a strategic plan in place. Creating a detailed strategy that answers the questions above will provide your nonprofit with the stepping stones needed to set your email marketing efforts up for success and help meet your overall fundraising goals. Send Emails Once you have a strategy and execution plan in place, you’re ready to start sending your messages to your audience. Email subscribers want to hear from you, but you need to be sure you are sending engaging messages to the right audiences. When you start sending your emails, plan to send a mix of different messages to your audience. Email marketing is an effective channel to not only fundraise but to help subscribers stay engaged and keep donor retention high. A great example would be to include advocacy emails in your plans. Advocacy emails include newsletters and impact stories. These types of emails help your subscriber feel valued as a donor as they’re seeing the direct impact of their support. As you start and continue to send emails, always track each email's performance. This helps you determine what is working and what is not working. By tracking key metrics, like click-through rates, conversation rates and donations per email, you will be able to continuously improve your strategy and the emails you are sending. Follow Best Practices As you begin to execute your email strategy, there are a few key best practices I recommend following to help increase engagement, donations, and overall performance of your emails. Personalize the email for your subscribers. Personalized emails can generate donations up to six times more compared to a generalized email. Make sure your emails are well-designed with compelling imagery that helps the donor visualize your mission and the impact of their donations. Provide clear calls to action in each email you send and always include a “Donate” button in all your communications. Include social sharing buttons and links to your social channels in all your email communications. Emails with social sharing buttons increase click-through rates by as much as 158% and help expand your reach by allowing donors to recommend and share your nonprofit with their network. Create an email cadence so you are regularly communicating with your audience throughout the year. For every 1,000 fundraising emails delivered, nonprofits raised $78, so it is in your best interest to continuously send messages to your subscribers. Start by sending emails monthly and then experiment with increasing the frequency of emails per month and see what works best for your nonprofit. Utilizing email marketing is key to having a successful fundraising strategy for your nonprofit. By building a well-thought-out strategy and implementing it, you will be able to engage, retain and convert subscribers into a loyal donor base.

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NONPROFIT MANAGEMENT

The Psychology Behind Donations

Article | July 13, 2022

Are you expecting all donors to be the same? If you answered “no…well actually… kinda,” then you are not alone. It’s simple to send out the same fundraising message to everyone. However, you can transform your fundraising when you understand that there are many reasons why a person chooses to donate to a nonprofit. Once you understand the psychology of donating to charity, you can then best appeal to current and potential donors. Why do Donors Give? Along a spectrum, there are two extremes that prevent nonprofits from using donation psychology in their fundraising messages. On one end, the person making the ask – the Executive Director, Development person or Board member – assumes all donors have the same motivations for giving that they do. This translates into single-focused messaging that appeals to the person making the ask and to some donors, but not to others. On the other end of the spectrum when a nonprofit neglects philanthropy psychology, the person making the ask becomes paralyzed. They fear offending donors by asking at the “wrong” time. They focus on external, societal crises, such as the pandemic, wars, tragedies, and make a decision for the donor that this is the wrong time to be asked for a gift. They assume that the donor would be offended if asked. The Millennial Impact Project studied why donors across generations start giving. Unexpectedly, according to the researcher, Derrick Feldmann, donors first give because they want to belong. They desire to join their friends or be a part of a cause doing the good they wish to see in the world – this is before they understand what the cause or nonprofit is seeking to accomplish. As they gain that sense of belonging and begin believing in the cause, they can be motivated to continue to give when the nonprofit taps into their giving style. The Seven Faces of Philanthropy was groundbreaking research published in 1994 that has been updated and is still relevant today. In summary, the researchers found that donors give for different reasons. Some donors give because they enjoy the act of giving, especially through events. More donors prefer to donate to local charities or make a long-lasting impact through their investments. Other donors desire to repay or pay forward in gratitude through their giving. Others give because of religious or altruistic reasons. Then, there are donors who see giving as a family tradition and, if applicable, to teach their children generosity. Understanding the donor’s motivations for giving guides a nonprofit in developing the right message, using the right fundraising methods and segmenting to the right group of donors. How Can you Encourage Your Donors to Give? Now that you understand the psychology behind making a philanthropic gift, you can implement this knowledge to customize your fundraising appeals. First, you will need to determine why your donors give. This is done through discussions with Board members, personal conversations with donors, and through donor surveys. It begins with a simple question, “Why do you give to…?” The answers will assist you in creating donor identities; that is, the types of identities or groups where donors wish to belong. Sample identities could be “community leader” or “survivor” or “change maker.” Next, based on what you learned from your current donors, pick the top two or three donor motivations and associated identities. Alter your current messaging and fundraising methods to these giving reasons. The messaging and methods that inspire your current donors will likely attract more donors. Begin testing your messaging for these two to three reasons: Which message has the highest engagement in response and donation? This will be your primary message that you will rotate with the secondary messages. As you further explore your donor’s psychology for giving, you can advance to segmenting your communications based on what will motivate groups of donors to give. Once you understand donor psychology, you will wonder how you missed the clues to why your donors give – and be ready to catch future donors by staying one step ahead of their giving habits.

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NONPROFIT MANAGEMENT

How Donor Data Can Inform Better Donor Experiences

Article | July 29, 2022

Although we recommend talking directly with your donors to learn what matters to them, one-on-one conversations aren’t the only way to gain valuable information about your donors. Through analysis of the donor data in your fundraising software, you can obtain insights that will help you create a better experience for your donors, and motivate them to give more over time. Here’s what you can learn from the numbers and how you can apply this knowledge to improve your donor experience. Biographic and Demographic Information: This particular donor data isn’t snazzy, but it provides you with important tools to use in donor communications. Here’s what you can do with it. Preferred Name: Even something as simple as addressing your donors by their preferred names or nicknames will go a long way toward building a meaningful relationship. Employment: Improve the timing of your emails by sending to full-time individuals when they’re at work. Age: Millennials are more likely to check social media or text messages for communications, while Baby Boomers are more likely to use email or even snail mail. A multi-channel communication strategy, however, is the best thing to help you reach your donors where they’re at. Educational Background: While someone’s education level may provide insights about their capacity to give, consider looking at what your contacts were involved in while in school. Did they join clubs that provide a clue about their interests? Did they hold certain leadership positions that tell you what they’re committed to? What community service projects were they active in? This information can help you customize your communications more meaningfully. Involvement History: Monetary giving isn’t the only indicator of a donor’s interest in your organization. When you’re putting together your campaign lists, don’t forget to look at other historical indicators as well. Note: If you’re already using Network for Good’s simple, smart fundraising software, demographic details, like the ones above, need to be individually added as “Custom Fields” to a constituent’s record. Involvement in Advocacy Work: If an individual advocates for charities or causes, he or she is usually serious about making a difference and seeks to do so in other ways. Corporate Sponsorships: If someone has organized a corporate sponsorship for her or his place of employment, the individual has demonstrated a willingness to go the extra mile foryour organization. Showing Up at Events: If you have regulars who appear at your events, they’re prime candidates to get more involved. An events platform that integrates directly with your fundraising software can be a key tool here in making sure you’re following up with the right people. Network of Connections: Prospective donors will always be more willing to respond if a friend or business connection has introduced your organization to them. If you think an individual would be willing to contribute to your nonprofit, look at who in your donor database is connected to that person and ask for an introduction. This strategy can also be used for raising corporate sponsorships. Hobbies: Hobbies and interests will tell you who’s most likely to participate in your events. They’ll also give you ideas about what types of events will be most popular with your contacts. Here are a few ideas: Games: Trivia night, bingo, or board games. Outdoors: Run/Walk, golf or fishing tournament, or softball. Food & Drink: Wine tasting, celebrity chef or bartender, or profit share at a restaurant. Music: Benefit concert, talent show, or Battle of the Bands Arts & Culture: Group night at the theatre, charity poetry reading, or author meet-and-greet. Timing of Gifts: When do individuals give? If someone tends to make donations at a certain time of year, your request will probably be welcomed (and successful!) if you ask at that time. Using tools such as the “Giving” filters to conduct donor analysis can help determine if there are trends around a particular time of year for one (or multiple) donors – and knowing the timing of gifts will also help you spend your marketing dollars more wisely. If someone has given within a year-long time period, that person is much more likely to give again than someone who gave two years ago. You can allocate your marketing resources more intelligently if you know who is more likely to donate. These are just a few ideas on how to use your data to not only build a stronger donor experience but also increase your fundraising revenue. Learn why the donor experience is vital to a successful organization and how to implement an effective donor experience program by downloading “A Better Donor Experience: Is it the Cornerstone of Donor Loyalty?”

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NONPROFIT MANAGEMENT

7 Reasons to Invest in a Volunteer Program

Article | May 20, 2022

Volunteers are the lifeblood of any nonprofit. Your services, fundraising campaigns, and even day-to-day operations of your nonprofit can depend on volunteers. An estimated 30 percent of Americans or 77.9 million people reported they volunteered for an organization or association.” AmeriCorps published survey So, if people want to volunteer, the key to garner willing volunteers is to: Communicate your needs Share your “why” Make it easy While all nonprofits know they need volunteers, investing time and energy into building a program can naturally fall by the wayside. As you look to recruit and retain volunteers, a best practice is to put a strategic volunteer program in place. You may be asking, “What’s the benefit to me, the nonprofit?” Let’s dive into it! First, let’s start with the basics — what are the top reasons to invest in a volunteer program? We’ve got you covered. A dynamic volunteer program: Creates ambassadors for your mission. Volunteers spread the word in your community and increase your community engagement. They can advocate for you with their friends, family, and local and state legislatures. Provide your volunteers with messaging so they can share their “why” on social media and by word of mouth. One pro tip shared by Points of Light is to provide a digital badge to add to your volunteer leaders’ email signatures. Develops new funding sources. The line between a volunteer and donor should be fluid, not separate. A 2014 study by Fidelity Charitable found that 83% of volunteers report supporting the same nonprofits with their donations. Don’t silo your volunteers and your donors! Reduces your operating costs. According to the Independent Sector, the value of a volunteer hour was estimated at $28.54 in 2020. Since payroll is often the largest expense for a nonprofit, volunteers provide essential support to your cause with minimal costs to you. Increases the quantity and quality of your programs and services. It’s a win-win situation for professional development and your lengthy project list! That list will be met by an eager, talented volunteer, and your volunteer will improve their professional skills at the same time. Maximizes your limited staff resources. We’re sure there’s been a few items on your wish list that you’d love to check off if you had more resources, like being open on holidays or offering more services to your community. Volunteers can fill in those gaps! Maybe they are looking for ways to give back over a holiday, or they may have the connections to develop a new service opportunity for you. Increases your diversity and brings in new ideas. Although your nonprofit may always strive to diversify or get out of the “we’ve always done it this way” rut, you may not meet the potential of those goals with your staff. Volunteers can provide unique perspectives, different experiences, and even that spark of excitement that comes with a new idea. Minimizes volunteer turnover.Just like staff onboarding, volunteer onboarding takes time and money. If you recruit and onboard well with easy-to-access opportunity matching, training, and tracking mechanisms in place, your volunteers will be well on their way to a successful experience. Build on that by learning more about your volunteers’ interests and skills, and they will feel seen and appreciated. An upfront investment will pay off in years of dedicated service. Are you convinced? If so, it’s time to take the next step of how to start putting a volunteer program into place. Then you can scale your volunteering as your nonprofit grows! Here are our 5 fundraiser-approved steps to developing a bullet-proof volunteer program. Step 1: Quantify your current volunteer impact. Gather data on number of volunteers, hours and skills contributed. Measure the return on investment (ROI) including your program cost and total estimated volunteer value (# of volunteer hours x est. volunteer wage per hour). You can even take it a step further and consider the monetary savings to the community when volunteers provide the service or in-kind donation versus a private provider (e.g. number of children tutored or trees planted). Step 2: Educate your staff and board on the benefits of volunteering. Share your ROI and other data with your executive team and board and garner to get them on board. Recruiting, onboarding, engaging, and retaining your volunteer base will be much smoother when you have their support. Step 3: Purchase or build a volunteer management software system. Track volunteer hours, record your volunteers’ information, and create reports. Your software/tracking system should include a personalized volunteer dashboard where they can track their hours and volunteer services provided, demonstrating to them their impact in real-time. Step 4: Develop a plan for recruitment, training, and growth opportunities for your volunteers. Share the plan with your current volunteer leaders and solicit their feedback before rolling out to the community. Step 5: Make the case for even more investment in your program next year. Give insight into how your efforts to recruit, engage, and retain volunteers positively impact your mission and your bottom line.

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Spotlight

ASAE: The Center for Association Leadership

ASAE: The Center for Association Leadership ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.

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NONPROFIT TECHNOLOGY

One Donation Selects Fluree to Provide Secure, Agile Platform for Charitable Giving Through Instant Payroll Deductions

One Donation, Fluree | October 01, 2021

Fluree, a provider of a Web 3.0-enabled immutable semantic graph data platform, today announced it will power One Donation’s cloud-based charitable giving platform, which allows employees to find and donate to their favorite charities directly through payroll deduction. One Donation will leverage Fluree’s powerful database capabilities with blockchain features to provide a transparent and tamper-resistant platform for charitable giving. By connecting employees to more than 1.7 million nonprofits throughout the United States, One Donation removes the friction from the giving process while assuring donors that their contribution goes where they intended. Fluree’s blockchain cryptography ensures all financial transactions and donation updates are secured in a core immutable ledger. Complete data traceability provides an audit trail from beginning to end, while digital signatures are cryptographically tied to every change. “People want to feel confident that their donations are going to the charity they select, as well as meaningful projects within that charity, We’re able to provide traceable donations so they can see where their giving is making a difference.” said Fluree Co-CEO and Co-Founder Brian Platz. A Business’s Strong Stance on Social Issues Can Lead to Higher Job Satisfaction Workers now expect more from their employers than just a paycheck. Gartner research findings have uncovered that 68% of employees would consider leaving their employer for an organization that takes a stronger stance on societal and cultural issues. The same survey found that employees whose employer has a strong stance on current societal and cultural issues are twice as likely to report high job satisfaction. All charitable donations through One Donation can be connected with an employer’s payroll provider. This makes giving as easy as making a 401(k) contribution or healthcare deduction. “Building Fluree’s leading edge technology into the fabric of our platform has given us cloud-capable agility and transparency, Rather than having donations go out quarterly or every six months, Fluree allows us to shorten that time to weeks at most. The ability to provide instant, agile transactions is a game-changer for workers, employers, and the charities they support.” said One Donation Co-Founder and CEO Ross Treakle. One Donation is exhibiting at the HR Technology Conference, through October 1, 2021, at Mandalay Bay in Las Vegas, Nevada. They can be found at Booth 514AB. About Fluree Founded in 2016 by Brian Platz and Flip Filipowski, Fluree PBC is headquartered in Winston-Salem, North Carolina. Fluree is pioneering a data-first technology approach with its data management platform About One Donation At One Donation, we strive to make the world a better place, one donation at a time. Through our simple, secure, blockchain-based platform, we make it easy for employees to support the charities and causes that resonate with them on a personal, individual level, and do so directly through payroll deduction. Through this unique approach, employers can improve engagement, enhance their brand, and create a greater sense of community involvement across multiple fronts. We call this approach “frictionless philanthropy.” You’ll call it the best way to foster a giving and inclusive culture.

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NONPROFIT MANAGEMENT

iWave Introduces Even More Precise Affinity Scores

iWave | September 24, 2021

iWave, the industry's top-rated fundraising intelligence platform, announced today that it has launched an even more granular way to assess a charitable donor's affinity to a nonprofit cause. This will enable nonprofits to identify, cultivate, and steward donors with even more precision so they can secure more fundraising dollars. Affinity, how passionate a donor is about a cause or nonprofit organization, has long been a focus and differentiator for iWave. iWave users have been able to search across nine affinity categories to identify prospects who have a strong connection to a particular cause. As always, iWave wanted to take this even further to drill down on how passionate a donor is about a particular cause. With today's launch of iWave's more granular affinities, iWave now gives fundraising professionals the ability to evaluate a donor's affinity across 30 affinity categories. "We know how important it is to measure a donor's affinity to your cause to determine how likely they are to give to a specific nonprofit organization," says Mary Cote, VP of Product at iWave. "iWave is the only platform that provides customized affinity ratings, along with capacity and propensity ratings, to help organizations identify ideal prospects. What we're really excited about is that now you can dig even deeper and get much more specific in terms of the passion and giving interests of potential donors, to maximize gifts." Key benefits of iWave's new granular affinities: Improve segmentation with data and analytics that are more granular Prioritize prospects who are already supporting a specific cause Develop campaigns with tailored messaging that resonates more with donors Accelerate the donor cycle by efficiently determining the most suitable donors About iWave iWave, the industry's top-rated fundraising intelligence solution, enables nonprofit organizations to fundraise with confidence. In a new era of nonprofit fundraising, iWave solves critical challenges facing fundraising professionals today: how to identify, qualify, and retain donors to raise more major gifts. iWave's intuitive and easy-to-use solutions give access to the industry's highest quality wealth and philanthropic information so you can determine who to ask, how much to ask for, and when to ask. Many of the largest education, healthcare, and nonprofit organizations in the World, rely on iWave to power their fundraising efforts.

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FUNDRAISING

OneCause Announces Grants Program to Expand Access to Nonprofit Technology

OneCause | September 14, 2021

OneCause, a leader in online and event fundraising, announced at the annual Raise Conference the launch of its Corporate Grants Program, providing technology-based grants to help emerging nonprofits expand their impact. "At OneCause, we believe fundraising technology should be accessible to all nonprofits," said Steve Johns, chief executive officer at OneCause. "The global pandemic has radically accelerated the largest digital transformation in fundraising history. This digital wave should be ridden by all, regardless of organization size or resources. The OneCause Corporate Grants Program is a step towards expanding access to the technology nonprofits need today to keep fundraising and connecting with supporters." The Corporate Grants Program provides nonprofit organizations free 24-month subscriptions to the OneCause suite of fundraising software and services. The program includes technology-based grants up to $10,000, and access to OneCause resources and award-winning support community. This is the latest program under the larger OneCause Cares initiative that launched in 2020 to bring the organization's mission to life - helping to enhance the culture and build better tomorrows for our communities. These grants will help nonprofit fundraising within three core focus areas: Mental Health & Wellness: nonprofits who promote self-care and wellness or address a critical challenge amongst underserved communities such as hunger, poverty, or social inequities. Community: nonprofits who support the vibrancy of a community, celebration of cultural diversity, preservation of history, or drive local impact. Sustainability: nonprofits who are working to safeguard the planet, natural resources, renewable energies, and conservation efforts. "We are committed to empowering and furthering great missions," added Johns. "Our Corporate Grants Program will start with a targeted focus on some of the most important issues today and for future generations. We look forward to continue expanding the footprint of the program, investing in the success of emerging nonprofits and their impact in the communities they serve." Grants are open to any registered 501c3 organization in the United States and Canada that align with one of the three core focus areas. The initial application period closes on November 1, 2021, with grants awarded in December 2021. About OneCause® OneCause creates user-friendly fundraising software that helps nonprofits engage donors, raise more money and save valuable time and resources. Our full suite of cloud-based fundraising solutions has powered 6,000 organizations, well over 38,000 fundraising campaigns and events, and helped nonprofits raise more than $3 billion. OneCause has been recognized by Inc. Best in Business, is a TechPoint MIRA award winner for Pandemic Pivot of the Year, Mobile Technology Excellence & Innovation, and a Stevie® Award winner for excellence and innovation in Customer Service.

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NONPROFIT TECHNOLOGY

One Donation Selects Fluree to Provide Secure, Agile Platform for Charitable Giving Through Instant Payroll Deductions

One Donation, Fluree | October 01, 2021

Fluree, a provider of a Web 3.0-enabled immutable semantic graph data platform, today announced it will power One Donation’s cloud-based charitable giving platform, which allows employees to find and donate to their favorite charities directly through payroll deduction. One Donation will leverage Fluree’s powerful database capabilities with blockchain features to provide a transparent and tamper-resistant platform for charitable giving. By connecting employees to more than 1.7 million nonprofits throughout the United States, One Donation removes the friction from the giving process while assuring donors that their contribution goes where they intended. Fluree’s blockchain cryptography ensures all financial transactions and donation updates are secured in a core immutable ledger. Complete data traceability provides an audit trail from beginning to end, while digital signatures are cryptographically tied to every change. “People want to feel confident that their donations are going to the charity they select, as well as meaningful projects within that charity, We’re able to provide traceable donations so they can see where their giving is making a difference.” said Fluree Co-CEO and Co-Founder Brian Platz. A Business’s Strong Stance on Social Issues Can Lead to Higher Job Satisfaction Workers now expect more from their employers than just a paycheck. Gartner research findings have uncovered that 68% of employees would consider leaving their employer for an organization that takes a stronger stance on societal and cultural issues. The same survey found that employees whose employer has a strong stance on current societal and cultural issues are twice as likely to report high job satisfaction. All charitable donations through One Donation can be connected with an employer’s payroll provider. This makes giving as easy as making a 401(k) contribution or healthcare deduction. “Building Fluree’s leading edge technology into the fabric of our platform has given us cloud-capable agility and transparency, Rather than having donations go out quarterly or every six months, Fluree allows us to shorten that time to weeks at most. The ability to provide instant, agile transactions is a game-changer for workers, employers, and the charities they support.” said One Donation Co-Founder and CEO Ross Treakle. One Donation is exhibiting at the HR Technology Conference, through October 1, 2021, at Mandalay Bay in Las Vegas, Nevada. They can be found at Booth 514AB. About Fluree Founded in 2016 by Brian Platz and Flip Filipowski, Fluree PBC is headquartered in Winston-Salem, North Carolina. Fluree is pioneering a data-first technology approach with its data management platform About One Donation At One Donation, we strive to make the world a better place, one donation at a time. Through our simple, secure, blockchain-based platform, we make it easy for employees to support the charities and causes that resonate with them on a personal, individual level, and do so directly through payroll deduction. Through this unique approach, employers can improve engagement, enhance their brand, and create a greater sense of community involvement across multiple fronts. We call this approach “frictionless philanthropy.” You’ll call it the best way to foster a giving and inclusive culture.

Read More

NONPROFIT MANAGEMENT

iWave Introduces Even More Precise Affinity Scores

iWave | September 24, 2021

iWave, the industry's top-rated fundraising intelligence platform, announced today that it has launched an even more granular way to assess a charitable donor's affinity to a nonprofit cause. This will enable nonprofits to identify, cultivate, and steward donors with even more precision so they can secure more fundraising dollars. Affinity, how passionate a donor is about a cause or nonprofit organization, has long been a focus and differentiator for iWave. iWave users have been able to search across nine affinity categories to identify prospects who have a strong connection to a particular cause. As always, iWave wanted to take this even further to drill down on how passionate a donor is about a particular cause. With today's launch of iWave's more granular affinities, iWave now gives fundraising professionals the ability to evaluate a donor's affinity across 30 affinity categories. "We know how important it is to measure a donor's affinity to your cause to determine how likely they are to give to a specific nonprofit organization," says Mary Cote, VP of Product at iWave. "iWave is the only platform that provides customized affinity ratings, along with capacity and propensity ratings, to help organizations identify ideal prospects. What we're really excited about is that now you can dig even deeper and get much more specific in terms of the passion and giving interests of potential donors, to maximize gifts." Key benefits of iWave's new granular affinities: Improve segmentation with data and analytics that are more granular Prioritize prospects who are already supporting a specific cause Develop campaigns with tailored messaging that resonates more with donors Accelerate the donor cycle by efficiently determining the most suitable donors About iWave iWave, the industry's top-rated fundraising intelligence solution, enables nonprofit organizations to fundraise with confidence. In a new era of nonprofit fundraising, iWave solves critical challenges facing fundraising professionals today: how to identify, qualify, and retain donors to raise more major gifts. iWave's intuitive and easy-to-use solutions give access to the industry's highest quality wealth and philanthropic information so you can determine who to ask, how much to ask for, and when to ask. Many of the largest education, healthcare, and nonprofit organizations in the World, rely on iWave to power their fundraising efforts.

Read More

FUNDRAISING

OneCause Announces Grants Program to Expand Access to Nonprofit Technology

OneCause | September 14, 2021

OneCause, a leader in online and event fundraising, announced at the annual Raise Conference the launch of its Corporate Grants Program, providing technology-based grants to help emerging nonprofits expand their impact. "At OneCause, we believe fundraising technology should be accessible to all nonprofits," said Steve Johns, chief executive officer at OneCause. "The global pandemic has radically accelerated the largest digital transformation in fundraising history. This digital wave should be ridden by all, regardless of organization size or resources. The OneCause Corporate Grants Program is a step towards expanding access to the technology nonprofits need today to keep fundraising and connecting with supporters." The Corporate Grants Program provides nonprofit organizations free 24-month subscriptions to the OneCause suite of fundraising software and services. The program includes technology-based grants up to $10,000, and access to OneCause resources and award-winning support community. This is the latest program under the larger OneCause Cares initiative that launched in 2020 to bring the organization's mission to life - helping to enhance the culture and build better tomorrows for our communities. These grants will help nonprofit fundraising within three core focus areas: Mental Health & Wellness: nonprofits who promote self-care and wellness or address a critical challenge amongst underserved communities such as hunger, poverty, or social inequities. Community: nonprofits who support the vibrancy of a community, celebration of cultural diversity, preservation of history, or drive local impact. Sustainability: nonprofits who are working to safeguard the planet, natural resources, renewable energies, and conservation efforts. "We are committed to empowering and furthering great missions," added Johns. "Our Corporate Grants Program will start with a targeted focus on some of the most important issues today and for future generations. We look forward to continue expanding the footprint of the program, investing in the success of emerging nonprofits and their impact in the communities they serve." Grants are open to any registered 501c3 organization in the United States and Canada that align with one of the three core focus areas. The initial application period closes on November 1, 2021, with grants awarded in December 2021. About OneCause® OneCause creates user-friendly fundraising software that helps nonprofits engage donors, raise more money and save valuable time and resources. Our full suite of cloud-based fundraising solutions has powered 6,000 organizations, well over 38,000 fundraising campaigns and events, and helped nonprofits raise more than $3 billion. OneCause has been recognized by Inc. Best in Business, is a TechPoint MIRA award winner for Pandemic Pivot of the Year, Mobile Technology Excellence & Innovation, and a Stevie® Award winner for excellence and innovation in Customer Service.

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Events