Seventh Annual Johnny’s Jog for Charity a Great Success

Nonprofit Management

Article | July 29, 2022

Salesforce.org has just released a whole slew of new products and feature enhancements that have generated a lot of excitement here at Vera. One of these, the Program Management Module (PMM), has been in the works for a while – we are delighted to see it brought to life and hope it helps many more nonprofits realize the benefits of using Salesforce for program management. On the surface, the PMM may sound redundant or even competitive with Amp Impact – in fact, it’s quite the opposite. Whereas Amp Impact offers a portfolio management and portfolio-level impact measurement solution (using logframes, indicators, targets, and results), the PMM is focused on tracking individual beneficiaries and their engagement with programs and services. For organizations working across multiple geographies, tracking at both of these levels is crucial, and data can automatically ‘roll up’ from the PMM objects into Amp Impact’s Indicators and Results.

Nonprofit Management

Article | July 15, 2022

Unless you've been living under a rock, you're undoubtedly aware that cryptocurrency is now trending. That doesn't imply you understand everything about it and how it pertains to your non-profit. After all, that's why you're here. But chances are, your curiosity has been stirred. There are several questions around cryptocurrencies, which we will address. But, before we get into the specifics, consider why it's important. Why Your Non-profit Should Accept Cryptocurrency? The rising popularity of bitcoin makes it an appealing payment option for charitable contributions. Because it is a digital money, it is simple to collect online donations. Accepting bitcoin is a reasonable next step after online donating has risen in recent years. Furthermore, it looks that bitcoin users are a charitable lot. According to Fidelity Charitable, 45% of bitcoin owners will have contributed $1000 or more in 2020, compared to 33% of traditional investors. Accepting cryptocurrency may appeal to younger contributors because it is popular among Millennials. One in every three Millennials owns cryptocurrencies, which is more than double the typical investor's rate. Millennials are notably kind and charitable, maybe because they entered adulthood during the Great Recession. Risks and Considerations to Accepting Cryptocurrency: While block chain and encryption make cryptocurrencies harder to hack or forge, this does not mean they are risk-free. Most cryptocurrencies, for example, are stored in digital wallets that need a key and password to access the assets. However, hackers may attack digital wallets. In the worst-case scenario, owners may misplace the key and passwords required to access the funds. When bitcoin is lost, it is gone forever. It is anticipated that $4 million in Bitcoin may be lost. On the dark web,cryptocurrency is also utilized for transactions. The anonymity of cryptocurrencies and the obscuring of transaction data appeals to individuals with less than noble intents. Furthermore, the IRS considers cryptocurrencies to be property and taxes it accordingly. Depending on the circumstances, it may also be deemed capital gains. Is Cryptocurrency Right for Your Non-profit? While accepting cryptocurrencies for donations has advantages, such as attracting new contributors, it also has drawbacks. Whatever you pick, it appears that we are entering a wild new world of digital cash.

Nonprofit Management

Article | July 20, 2022

Much of the nuts and bolts of fundraising costs money, and expenses can impact your organization’s bottom line. Still, many successful nonprofits have enjoyed robust giving in recent years due to one relatively inexpensive method to exploit: social media. We’ve become much more familiar with the various social media platforms recently; if the pandemic showed us anything, there is connective power to social media platforms. From the comfort of our homes, we can engage with people and organizations in our hometowns and far away places. If you are fundraising for a nonprofit, this connectivity is one way to attract new donors, cultivate current donors, steward your donors, and, ultimately, encourage gifts from friends new and old. Through peer-to-peer social outreach, the most impactful online connections are made, just as in “real life” fundraising. Peer-to-peer fundraising can look a few different ways. One way is by encouraging your supporters to set up their own fundraiser pages. Some fundraising softwares make this easy by allowing a person to set up their own campaign. All of a sudden, their network becomes your network, too! Understanding the Best Platform for your Organization Another way of tapping into peer-to-peer power is through social media. How can social media help attract new donors? First, take an inventory of the social media accounts associated with your organization. Do you have a Facebook page? LinkedIn? Instagram? TikTok or Twitter? Find someone savvy within your nonprofit – or a friendly supporter – to help you determine if all of these (or some of them) are a good fit for your nonprofit’s personality and mission. Do you serve an adult client base? Facebook and Instagram might be good starting platforms for you. Does your organization help teenagers? Post to Instagram and TikTok. Perhaps a professional LinkedIn page is more in line with what you do. If so, make sure it is up to date and that you are interacting with other like-minded organizations! Organizing Campaign Content for Donors Once you have your platforms figured out, pushing organizational content that highlights your group’s work and mission will help you attract new friends and cultivate your loyal supporters. Think about posting entries that highlight the work you do in short sentences and compelling pictures, and think about posting on some kind of schedule. Perhaps you post about programming on Tuesdays and feature a client or member on a Thursday. Mindless posts are not compelling – make them relevant, interesting or clever, and tactical. Overwhelming the social media feed is not the goal – compelling content which drives social media users to your organization to learn more is. Peer-to-peer social media fundraising often begins with peer-to-peer content sharing. Once you have a handle on the kinds of posts your organization will create – and when they’ll be pushed out – you must leverage the power of social media connections to help further your organization and its case for support. Encourage all of your staff and Board members to “friend” you on the various platforms, and encourage them to boost your content by sharing it with their networks. Do you have an event coming up? Be sure to get this out to your social media contacts and ask them to share it. Has a donor been particularly generous, and can you feature them in a social media post? If you can do so, “tagging” the donor will, in many instances, automatically push your content out to their networks. The reach becomes massive with the right connections. Leveraging Peer Audiences Cultivation and stewardship of your nonprofit’s loyal supporters are very easy on social media. Pictures and words of gratitude or recognition are simple to post and can demonstrate your organization’s impact far beyond the reach of any email or mailing list. Finally, social media’s usefulness in fundraising cannot be overstated. Create virtual events that allow friends to RSVP and share them with their networks. Use Instagram to push out the publicity about the fundraiser – any promotional materials you may have or can create – to manufacture some “buzz” about the event. Utilize TikTok to showcase aspects of the fundraiser: perhaps highlight a program that the fundraiser will benefit or a behind-the-scenes of the event planning. There is no need to restrain creativity – give viewers a reason to return to your site, your event, and your nonprofit!

Article | May 27, 2020

Just like that, we went from talking about the rising trends in fundraising for 2020 to how nonprofits can sustain operations during the COVID-19 pandemic. Needless to say, it was quite the pivot in conversation. The COVID-19 pandemic has had major implications for nonprofit organizations. Unfortunately, it seems as though the uncertain landscape created by the COVID-19 pandemic will be sticking around for the foreseeable future. With that in mind, it’s time for your organization to consider how it can be agile and thrive through uncertainty.