Reduce Payment Processing Costs and Build Your Sustaining Donor Roster

| April 3, 2019

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Few of us think twice when we pull out a card to pay for a shopping cart full of groceries or a plane ticket. We enjoy the cashback or miles we’ll be getting, and whatever the merchant has to pay in processing fees is of no concern to us. But when the merchant is a charitable organization, why would anyone want it losing as much as 5 percent of our donation.

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American Psychological Association

he American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States and is the world's largest association of psychologists. APA's membership includes more than 122,500 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance psychology as a science, as a profession and as a means of promoting human welfare. The mission of the APA is to advance the creation, communication and application of psychological knowledge to benefit society and improve people’s lives.

OTHER ARTICLES

How association leaders can bust myths about nonprofits

Article | March 15, 2020

The nonprofit world has a certain reputation: slow-moving, low-paying, and providing little room for advancement. And a report last month from Nonprofit HR shows that the conventional wisdom is persistent. A survey of more than 1,000 workers in both nonprofits and for-profits found that half of them would be seeking work in the next five years, and that 23 percent of those wouldn’t consider work at nonprofit. Among the most common reasons given for that were the low pay, lack of advancement opportunities, and a sense that nonprofits are “not well-run businesses.” Time for everybody in nonprofitdom to do another walk of shame.

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What Your Nonprofit Can Do Now to Reduce Risks Relating to COVID-19 (Coronavirus)

Article | March 15, 2020

Coronavirus headlines are alarming. Many communities will be affected even if the spread of the virus remains contained. Beyond handwashing and other competent advice you’ve read over the last weeks that may help prevent the spread of illness, what steps should you take now to protect your staff and the people who depend on your services? This post will answer that question.

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5 Steps to Increase Community Awareness for Your Nonprofit

Article | March 15, 2020

Your community can potentially boost your nonprofit’s efforts and take your organization to new heights. But how do you get the community to fall in love with your nonprofit? This can be tough for both established and startup nonprofits alike. If your community isn’t as involved as you’d like, launch a community awareness campaign and endear yourself to your community in 5 simple steps!

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How to Drive User-Generated Content for Your Nonprofit

Article | March 15, 2020

Eighty-six percent of millennials consider user-generated content as a good gauge of a brand’s overall quality. User-generated content comes from unpaid fans of an organization who share their experiences with that brand through their social media platforms, and can include a variety of content, like videos, photos, tweets, blogs, and reviews. This type of content also serves an organic way for supporters to promote your nonprofit to one another. It’s key to increasing your message’s reach, as 92% of consumers say they trust recommendations from other consumers, even those they don’t know, more than content directly from a brand.

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Spotlight

American Psychological Association

he American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States and is the world's largest association of psychologists. APA's membership includes more than 122,500 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance psychology as a science, as a profession and as a means of promoting human welfare. The mission of the APA is to advance the creation, communication and application of psychological knowledge to benefit society and improve people’s lives.

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