Reconnect with Lapsed Donors Using This Handy Survey

| February 25, 2019

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A lapsed donor doesn’t have to be a lost donor. Before you assume that a lapsed donor is done with your organization for good, take a moment to reach out to them. From sudden changes in a donor’s budget to a lack of consistent communication on your end, there are a variety of reasons someone would give and not give again. Your donor CRM should include a report that enables you to quickly and easily see which donors gave “Last Year But Not This Year.” In DonorPerfect, you can access that report by following these simple steps.

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Technology First

Technology First is the region's best connected IT community for professionals to learn new skills, share knowledge, seek new opportunities, grow business, and explore the future. As the leading IT trade association in the region, Technology First helps IT buyers and suppliers stay abreast of the latest industry trends, rapidly changing technologies, and available resource networks.

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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Article | May 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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Facebook Groups for Nonprofits: How to Master Them

Article | June 18, 2020

Many nonprofits understand that they have to promote on Facebook. As a result, there's a lot that Facebook offers charitable groups, including great groups that can help you share and learn information. Facebook groups are an opportunity for nonprofit leaders to understand and learn about what's happening in the industry. For instance, many groups hire consultants to help them with their marketing or fundraising, and that's because experts in the field have a broad wealth of knowledge to share. However, at times when money's especially tight, and fundraising is uncertain, there's a lot you can learn from joining and engaging in a few critical Facebook nonprofits.

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5 Steps to Increase Community Awareness for Your Nonprofit

Article | April 12, 2020

Your community can potentially boost your nonprofit’s efforts and take your organization to new heights. But how do you get the community to fall in love with your nonprofit? This can be tough for both established and startup nonprofits alike. If your community isn’t as involved as you’d like, launch a community awareness campaign and endear yourself to your community in 5 simple steps!

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How to Support Nonprofits During Coronavirus

Article | March 12, 2020

Earlier this week, the World Health Organization finally declared the coronavirus outbreak a pandemic. There has been little support from the U.S. government to support local communities that are being heavily affected. Over 1 million K-12 students are impacted by closed schools. California, Oregon, and Washington have banned events with 250+ people. Other states will soon follow. Nonprofits that are already stretched thin are amongst those on the front lines of dealing with this crisis.

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Spotlight

Technology First

Technology First is the region's best connected IT community for professionals to learn new skills, share knowledge, seek new opportunities, grow business, and explore the future. As the leading IT trade association in the region, Technology First helps IT buyers and suppliers stay abreast of the latest industry trends, rapidly changing technologies, and available resource networks.

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