Quick Guide to Google Ad Grant Changes

| March 5, 2019

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In the last year, the Google Ad Grant saw a number of key policy changes that affected both grantee management tactics and compliance requirements. The Ad Grant program, which gives nonprofits $10k of in-kind search advertising per month, is an incredible tool for creating both online and offline impact that's why its critical to stay on top of Google Ad Grant changes and updates as they come along.

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Power2

Formerly Teens and Toddlers. Unleashing the power of children and young people to improve their lives and the lives of others through mutually beneficial relationships. Power2 is a leading youth development charity. We believe there is no greater cost to society than unfulfilled potential. Help us give young people the power to build a better future.

OTHER ARTICLES

6 A/B Test Ideas to Improve Your Nonprofit Marketing Metrics

Article | March 2, 2020

Small ideas have the power to create big change. It can be tempting to implement an idea that you think will improve your marketing efforts without vetting it first. However, you need to know for certain that your idea, no matter how small, is going to improve your metrics. The key is to either validate, or disprove, your idea before it’s implemented on a permanent scale. That’s where A/B testing can help. It lets you compare two iterations of the same asset you’re testing an idea on, like an email with two different subject lines.

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Now Is Not the Time to Stop Fundraising

Article | April 6, 2020

Twice this week, I have heard from nonprofit organizations that boards of directors have “forbidden” them to conduct any type of fundraising during this period of Coronavirus-induced uncertainty. Last week, several agencies told me they have no reserves, but still think it would look bad to fundraise right now. Here’s the thing: It would be worse to go out of business because fundraising was nixed during a time when organizations arguably need it most.

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Why Non Profits need RPA in a Digital Age

Article | March 23, 2020

Robotic Process Automation (RPA) has changed how leaders are running their organizations or businesses. Many companies can now use RPA technology to integrate or automate their processes thus reducing the amount of time and money that would have been spent on them. These tasks are completed automatically by RPA software as it can easily store data without any need of someone entering it manually. The workflow is managed on a regular basis; therefore routine tasks can easily be completed across different systems without any hindrance.

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Going Virtual: Tips For Planning An Effective Virtual Nonprofit Fundraiser

Article | April 14, 2020

Agile nonprofits are turning to virtual fundraisers to fill the fundraising gap. Limiting public gatherings to fewer than ten people has forced many nonprofits to postpone or cancel their annual events, which is a major problem for so many organizations that rely on spring fundraising season to generate a significant portion of their annual revenue. A virtual event is any organized meet-up that takes place online rather than in a physical location. They can range from one-on-one meetings to large-scale events with thousands of attendees. Major benefits of hosting a virtual event include guests being able to attend from the comfort of their homes and organizations being able to reach an unlimited audience anywhere in the world.

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Spotlight

Power2

Formerly Teens and Toddlers. Unleashing the power of children and young people to improve their lives and the lives of others through mutually beneficial relationships. Power2 is a leading youth development charity. We believe there is no greater cost to society than unfulfilled potential. Help us give young people the power to build a better future.

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