Purchasing Fundraising Software: How to Get Board Buy-In

| August 11, 2017

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Since you’re a part of a growing nonprofit, you probably already know that fundraising software is one of the most important tools available to your organization to help you reach your goals.There’s a fundraising software solution out there for everyone; in some cases, you might even decide to pair programs, such as CRM (constituent relationship management) supplemented by event management software.Fundraising software isn’t a one-size-fits-all purchase, but once you pick the right solution, you can take your nonprofit to new heights.

Spotlight

Plan International USA

Plan International USA, part of the Plan International Federation, is a child-centered development organization that believes in the promise and potential of children. For more than 75 years in over 50 developing countries, Plan has been breaking the cycle of child poverty. Everything Plan does – from strengthening health care systems to improving the quality of education, to advocating for increased protection and beyond – is built with, and owned by, the community. The result is a development approach designed to improve the lives of the youngest members of the community for the longest period of time. Because we don’t just hope to make a difference. We plan to. For more information, please visit PlanUSA.org.

OTHER ARTICLES

6 Ways to Engage Peer-to-Peer Participants and Increase Donations for Virtual Events

Article | April 7, 2020

In-person peer-to-peer events — like runs, walks and rides — have been a fundraising staple for nonprofits for years. Today, virtual peer-to-peer fundraising events and campaigns have a critically important place in fundraising, too. They’re essential at a time like now, when physical events aren’t possible. They can help a nonprofit to engage with constituents and make them feel part of a community, even when they can’t connect in person. In normal times, they can also be a less expensive way to raise funds year-round in between in-person events.

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Nonprofit Marketing Trends to Help You Prioritize

Article | March 25, 2020

Marketing is an essential part of fundraising for your nonprofit. In other words, if you want to raise money, people in your community have to know about your organization. Because everything changes fast, part of marketers’ jobs is to stay up to date with what is happening. In my position as chief marketer for our portfolio brands, I spend a lot of time learning what's new, as well as getting information on trends and new strategies. Therefore, today I wanted to share information that global marketers are doing that your nonprofit should know. As you know, there's a lot of disruption and innovation occurring. Nonprofits that take advantage of trends and ideas do the best when it comes to expanding their supporter base and fundraising. By the way, if you want to know where not to spend your precious fundraising dollars, check out a recent article about five marketing money-wasters.

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3 Ways to Convert Organic Traffic Into Long-Term Support for Your Nonprofit

Article | May 18, 2020

According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense, since nonprofits have a natural mix of relevancy and answers to some of the world’s biggest questions—everything from climate change and reliable health information to how to crate train your newly adopted pug. We also know that relevance by creating focused content is one of many excellent ways to improve search engine results page (SERP) performance.

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Everything You Need To Know About 501(c) Categories Before Starting A Nonprofit

Article | February 18, 2020

Are you thinking about starting a nonprofit? There’s so much to think about and consider! If you're located in the United States, one of the most important early decisions you’ll have to make is what type of the Internal Revenue Service's (IRS) 501(c) categorization will best suit your nonprofit. There are actually 27 different types of nonprofit organizations that cover everything from cemetery companies to benefit trusts and everything in between! Most charitable organizations fit into one of three 501(c) categories. Each type has its own rules for tax-deductible contributions, lobbying, eligibility, and other things.

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Spotlight

Plan International USA

Plan International USA, part of the Plan International Federation, is a child-centered development organization that believes in the promise and potential of children. For more than 75 years in over 50 developing countries, Plan has been breaking the cycle of child poverty. Everything Plan does – from strengthening health care systems to improving the quality of education, to advocating for increased protection and beyond – is built with, and owned by, the community. The result is a development approach designed to improve the lives of the youngest members of the community for the longest period of time. Because we don’t just hope to make a difference. We plan to. For more information, please visit PlanUSA.org.

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