Online Gift Donor Profile

| May 16, 2017

article image
The ePhilanthropy Foundation estimates that online giving in the United States has reached approximately $2.62 billion, driven by significant increases in online giving for both small and large organizations, as well as the unprecedented use of the Internet for tsunami and hurricane relief efforts in 2004. As the result of heightened interest in this area, Blackbaud Analytics launched a study of online gift donors and their giving trends in 2005.

Spotlight

HUMAN RESOURCE DEVELOPMENT FOUNDATION, INC.

Human Resource Development Foundation, Inc. (HRDF) was incorporated in 1967, as a social arm of the West Virginia AFL-CIO, for the purpose of providing economically disadvantaged West Virginians opportunities for self-sufficiency and improved living conditions.

OTHER ARTICLES

3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Article | February 13, 2020

Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. You might be thinking this is unnecessary, but it only takes a few minutes to test both – on your laptop and your phone – and it could save you huge headaches in the long run.

Read More

Online Giving and Other Fundraising Trends: 2020 Edition

Article | March 11, 2020

Nonprofits have a reputation of being behind the times in terms of the trends that emerge from year to year. However, if your nonprofit is able to keep up with these trends and incorporate them into your daily strategies, you’ll find yourself one step ahead of your fellow organizations and better able to advance your cause.

Read More

What You Post Matters! Tips to Grow Your Nonprofit’s Following

Article | April 20, 2020

Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more. The larger your following, the more people see your content and calls to action. So, what’s the best way to gain followers? In short, it’s all about engaging content. What you post matters.

Read More

Ladder of Engagement: Nonprofit Fundraising Strategies

Article | June 2, 2021

Have you ever heard of the "Ladder of Engagement"? It's definitely not a new strategy, but as the world increasingly relies on keeping audiences engaged and connected, it's an increasingly important tool for all nonprofits. The nonprofit ladder of engagement is a powerful tool to hook your "casual follower" and move them toward being your most loyal donor and everything in between. If you don't already have a strategic ladder of engagement for your nonprofit, now's a great time to develop one. And for organizations that have one in place, it's good practice to evaluate and make adjustments from time to time--and summer is an excellent time of year to do just that! This blog will help you develop or update your nonprofit's ladder of engagement.

Read More

Spotlight

HUMAN RESOURCE DEVELOPMENT FOUNDATION, INC.

Human Resource Development Foundation, Inc. (HRDF) was incorporated in 1967, as a social arm of the West Virginia AFL-CIO, for the purpose of providing economically disadvantaged West Virginians opportunities for self-sufficiency and improved living conditions.

Events