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Nonprofit Welcome Emails

First-time donor retention is a mere 27 percent.1 Stats like this show that even when a prospect finally makes their first gift, the donor acquisition process is far from over. The real challenge is to keep these new donors involved with your organization. Fear not; there is a way to keep new donors in the fold. Solidify your relationships with first-time givers through a welcome email series. This 3- to 4-part email series properly welcomes new donors, helps them get to know your organization, and affirms the value of your work.

Spotlight

NoVo Foundation

The NoVo Foundation is dedicated to building a more just and balanced world. Founded in 2006 by Jennifer and Peter Buffett, NoVo has become one of the largest private foundations in the world to support initiatives focused explicitly on girls and women, including a dedicated focus on ending violence against girls and women and supporting adolescent girls. NoVo also works to advance social and emotional learning, support Indigenous communities and promote local living economies.

OTHER ARTICLES
Nonprofit Management

How to Start a Nonprofit Podcast in 6 Steps

Article | July 12, 2022

One increasingly effective way for organizations to grow their audience and generate awareness is to start a nonprofit podcast. The Breastcancer.org nonprofit podcast, for instance, offers unique insights into prevention, treatment, research, and other breast cancer topics from medical experts and invited guests. The podcast has grown in popularity and now has over 48,000 fans on Facebook and 19,000 followers on Twitter. According to a 2017 study by Infinite Dials, 67 million Americans listen to at least one podcast per month. This listening rate has been growing by up to 10 to 20% per year. With the rise of smart home technologies like Google Home and Amazon Alexa, this trend will likely continue to gain traction.

Read More
Nonprofit Management

7 Essential Tips to Make Your Nonprofit Mobile-Friendly

Article | July 14, 2022

In 2011, only 11% of traffic to Classy fundraising campaigns came from mobile devices, but by 2018, it was over 50%. Not only does having a mobile-friendly campaign increase your interactions with donors, but it also builds their trust in your organization. Classy’s report Why America Gives found that 41% of donors said they’d have lower trust in how a nonprofit would use their funds if they couldn’t easily donate online or via their mobile device.

Read More
Nonprofit Management

Non-Profits Cannot Afford to Ignore These Business Practices

Article | July 11, 2022

While not-for-profit organizations have different missions and objectives than for-profit businesses, both need the appropriate management team and operational procedures to operate and develop. Unfortunately, maintaining good business processes can be problematic in the not-for-profit sector due to funding, staffing, and management resource limitations, which prevent companies from attaining their full potential. Through this article, you can learn about business tactics that would help build a strong foundation and structure for your non-profit organization to reach its full potential. Management and Board Supervision Management and its governing board must understand their roles, responsibilities, and authority. The rules, processes, and board training materials of the not-for-profit should formally reflect this knowledge. Board members need to be trained and made aware of their duties. Depending on the size of the organization and the backgrounds of its board members, the training's regularity and formality will probably change. CPA firms and other organizations offer resources and instruction on good board procedures. The training should include organization-specific topics, including the entity's programs, activities, mission and philosophy, strategy, finances, and the board's relationships with the organization and its employees. Management of Finance and Cash Flow For any firm, having strong finances is essential. The majority of not-for-profit organizations create annual budgets, but many fail to take into account setting up operating reserves or keeping track of and anticipating unrestricted net assets and cash flows. A formal operational reserve policy that outlines guidelines for how and when the reserves can be used as well as how they are funded should exist and be authorized by the board. Implementing Technology Investment in IT ought to be included in the overall strategy. For not-for-profit organizations, there are numerous options for systems and software, including cloud-based resources, in areas including general accounting, donor administration, record retention, and management reporting. Monthly-fee subscriptions could offer hosting, better functionality at a reduced price, and little IT support. The market for cloud-based services has improved in recent years, offering higher quality at significantly lower prices. In addition, many cloud service providers give discounts to not-for-profit organizations. Adhering to these above-mentioned business tactics would undoubtedly help your non-profit organization be structurally sound with a solid foundation. However, to develop a value proposition and new revenue sources, leadership must be able to view a not-for-profit company differently.

Read More
Nonprofit Technology

The Psychology Behind Donations

Article | June 8, 2022

Are you expecting all donors to be the same? If you answered “no…well actually… kinda,” then you are not alone. It’s simple to send out the same fundraising message to everyone. However, you can transform your fundraising when you understand that there are many reasons why a person chooses to donate to a nonprofit. Once you understand the psychology of donating to charity, you can then best appeal to current and potential donors. Why do Donors Give? Along a spectrum, there are two extremes that prevent nonprofits from using donation psychology in their fundraising messages. On one end, the person making the ask – the Executive Director, Development person or Board member – assumes all donors have the same motivations for giving that they do. This translates into single-focused messaging that appeals to the person making the ask and to some donors, but not to others. On the other end of the spectrum when a nonprofit neglects philanthropy psychology, the person making the ask becomes paralyzed. They fear offending donors by asking at the “wrong” time. They focus on external, societal crises, such as the pandemic, wars, tragedies, and make a decision for the donor that this is the wrong time to be asked for a gift. They assume that the donor would be offended if asked. The Millennial Impact Project studied why donors across generations start giving. Unexpectedly, according to the researcher, Derrick Feldmann, donors first give because they want to belong. They desire to join their friends or be a part of a cause doing the good they wish to see in the world – this is before they understand what the cause or nonprofit is seeking to accomplish. As they gain that sense of belonging and begin believing in the cause, they can be motivated to continue to give when the nonprofit taps into their giving style. The Seven Faces of Philanthropy was groundbreaking research published in 1994 that has been updated and is still relevant today. In summary, the researchers found that donors give for different reasons. Some donors give because they enjoy the act of giving, especially through events. More donors prefer to donate to local charities or make a long-lasting impact through their investments. Other donors desire to repay or pay forward in gratitude through their giving. Others give because of religious or altruistic reasons. Then, there are donors who see giving as a family tradition and, if applicable, to teach their children generosity. Understanding the donor’s motivations for giving guides a nonprofit in developing the right message, using the right fundraising methods and segmenting to the right group of donors. How Can you Encourage Your Donors to Give? Now that you understand the psychology behind making a philanthropic gift, you can implement this knowledge to customize your fundraising appeals. First, you will need to determine why your donors give. This is done through discussions with Board members, personal conversations with donors, and through donor surveys. It begins with a simple question, “Why do you give to…?” The answers will assist you in creating donor identities; that is, the types of identities or groups where donors wish to belong. Sample identities could be “community leader” or “survivor” or “change maker.” Next, based on what you learned from your current donors, pick the top two or three donor motivations and associated identities. Alter your current messaging and fundraising methods to these giving reasons. The messaging and methods that inspire your current donors will likely attract more donors. Begin testing your messaging for these two to three reasons: Which message has the highest engagement in response and donation? This will be your primary message that you will rotate with the secondary messages. As you further explore your donor’s psychology for giving, you can advance to segmenting your communications based on what will motivate groups of donors to give. Once you understand donor psychology, you will wonder how you missed the clues to why your donors give – and be ready to catch future donors by staying one step ahead of their giving habits.

Read More
Nonprofit Management

What Are the Top Five Lessons for Your Non-Profit This Year?

Article | July 12, 2022

One increasingly effective way for organizations to grow their audience and generate awareness is to start a nonprofit podcast. The Breastcancer.org nonprofit podcast, for instance, offers unique insights into prevention, treatment, research, and other breast cancer topics from medical experts and invited guests. The podcast has grown in popularity and now has over 48,000 fans on Facebook and 19,000 followers on Twitter. According to a 2017 study by Infinite Dials, 67 million Americans listen to at least one podcast per month. This listening rate has been growing by up to 10 to 20% per year. With the rise of smart home technologies like Google Home and Amazon Alexa, this trend will likely continue to gain traction.

Read More
Nonprofit Management

Non-Profits Impacting the Economy

Article | July 14, 2022

In 2011, only 11% of traffic to Classy fundraising campaigns came from mobile devices, but by 2018, it was over 50%. Not only does having a mobile-friendly campaign increase your interactions with donors, but it also builds their trust in your organization. Classy’s report Why America Gives found that 41% of donors said they’d have lower trust in how a nonprofit would use their funds if they couldn’t easily donate online or via their mobile device.

Read More
Nonprofit Management

Top 5 Trends for Non-Profits in 2022

Article | July 11, 2022

While not-for-profit organizations have different missions and objectives than for-profit businesses, both need the appropriate management team and operational procedures to operate and develop. Unfortunately, maintaining good business processes can be problematic in the not-for-profit sector due to funding, staffing, and management resource limitations, which prevent companies from attaining their full potential. Through this article, you can learn about business tactics that would help build a strong foundation and structure for your non-profit organization to reach its full potential. Management and Board Supervision Management and its governing board must understand their roles, responsibilities, and authority. The rules, processes, and board training materials of the not-for-profit should formally reflect this knowledge. Board members need to be trained and made aware of their duties. Depending on the size of the organization and the backgrounds of its board members, the training's regularity and formality will probably change. CPA firms and other organizations offer resources and instruction on good board procedures. The training should include organization-specific topics, including the entity's programs, activities, mission and philosophy, strategy, finances, and the board's relationships with the organization and its employees. Management of Finance and Cash Flow For any firm, having strong finances is essential. The majority of not-for-profit organizations create annual budgets, but many fail to take into account setting up operating reserves or keeping track of and anticipating unrestricted net assets and cash flows. A formal operational reserve policy that outlines guidelines for how and when the reserves can be used as well as how they are funded should exist and be authorized by the board. Implementing Technology Investment in IT ought to be included in the overall strategy. For not-for-profit organizations, there are numerous options for systems and software, including cloud-based resources, in areas including general accounting, donor administration, record retention, and management reporting. Monthly-fee subscriptions could offer hosting, better functionality at a reduced price, and little IT support. The market for cloud-based services has improved in recent years, offering higher quality at significantly lower prices. In addition, many cloud service providers give discounts to not-for-profit organizations. Adhering to these above-mentioned business tactics would undoubtedly help your non-profit organization be structurally sound with a solid foundation. However, to develop a value proposition and new revenue sources, leadership must be able to view a not-for-profit company differently.

Read More
Nonprofit Technology

The Psychology Behind Donations

Article | June 8, 2022

Are you expecting all donors to be the same? If you answered “no…well actually… kinda,” then you are not alone. It’s simple to send out the same fundraising message to everyone. However, you can transform your fundraising when you understand that there are many reasons why a person chooses to donate to a nonprofit. Once you understand the psychology of donating to charity, you can then best appeal to current and potential donors. Why do Donors Give? Along a spectrum, there are two extremes that prevent nonprofits from using donation psychology in their fundraising messages. On one end, the person making the ask – the Executive Director, Development person or Board member – assumes all donors have the same motivations for giving that they do. This translates into single-focused messaging that appeals to the person making the ask and to some donors, but not to others. On the other end of the spectrum when a nonprofit neglects philanthropy psychology, the person making the ask becomes paralyzed. They fear offending donors by asking at the “wrong” time. They focus on external, societal crises, such as the pandemic, wars, tragedies, and make a decision for the donor that this is the wrong time to be asked for a gift. They assume that the donor would be offended if asked. The Millennial Impact Project studied why donors across generations start giving. Unexpectedly, according to the researcher, Derrick Feldmann, donors first give because they want to belong. They desire to join their friends or be a part of a cause doing the good they wish to see in the world – this is before they understand what the cause or nonprofit is seeking to accomplish. As they gain that sense of belonging and begin believing in the cause, they can be motivated to continue to give when the nonprofit taps into their giving style. The Seven Faces of Philanthropy was groundbreaking research published in 1994 that has been updated and is still relevant today. In summary, the researchers found that donors give for different reasons. Some donors give because they enjoy the act of giving, especially through events. More donors prefer to donate to local charities or make a long-lasting impact through their investments. Other donors desire to repay or pay forward in gratitude through their giving. Others give because of religious or altruistic reasons. Then, there are donors who see giving as a family tradition and, if applicable, to teach their children generosity. Understanding the donor’s motivations for giving guides a nonprofit in developing the right message, using the right fundraising methods and segmenting to the right group of donors. How Can you Encourage Your Donors to Give? Now that you understand the psychology behind making a philanthropic gift, you can implement this knowledge to customize your fundraising appeals. First, you will need to determine why your donors give. This is done through discussions with Board members, personal conversations with donors, and through donor surveys. It begins with a simple question, “Why do you give to…?” The answers will assist you in creating donor identities; that is, the types of identities or groups where donors wish to belong. Sample identities could be “community leader” or “survivor” or “change maker.” Next, based on what you learned from your current donors, pick the top two or three donor motivations and associated identities. Alter your current messaging and fundraising methods to these giving reasons. The messaging and methods that inspire your current donors will likely attract more donors. Begin testing your messaging for these two to three reasons: Which message has the highest engagement in response and donation? This will be your primary message that you will rotate with the secondary messages. As you further explore your donor’s psychology for giving, you can advance to segmenting your communications based on what will motivate groups of donors to give. Once you understand donor psychology, you will wonder how you missed the clues to why your donors give – and be ready to catch future donors by staying one step ahead of their giving habits.

Read More
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Spotlight

NoVo Foundation

The NoVo Foundation is dedicated to building a more just and balanced world. Founded in 2006 by Jennifer and Peter Buffett, NoVo has become one of the largest private foundations in the world to support initiatives focused explicitly on girls and women, including a dedicated focus on ending violence against girls and women and supporting adolescent girls. NoVo also works to advance social and emotional learning, support Indigenous communities and promote local living economies.

Related News

Nonprofit Technology

Digitunity is Connecting Military Families With Technology

Digitunity | November 14, 2022

Frequent relocation takes a significant toll on military personnel and their families. A lack of technology can make this even more difficult. That's why Digitunity partners with organizations including Tech for Troops, Heroes Deserve Help, The Outlook Foundation, and The Armed Services YMCA, to connect military families, regardless of location, with devices like computers for remote learning and work. The technology gap between those who don't have access to the internet and digital devices versus those who do is referred to as the digital divide. This disparity prevents underserved groups from gaining access to the educational and economic resources that they need. Digitunity is a national nonprofit that bridges the digital divide by connecting technology donors with non-profit organizations serving people in need, including military families and veterans. "On average, military-connected kids attend 6-9 schools from kindergarten through 12th grade. This illustrates how relocation can have a negative impact on military families, Our partnerships with outstanding veterans' organizations in our Digital Opportunity Network put these life-changing devices in the hands of those who need them most. In this age of digital connectedness, we believe no military family member should go without the technology they need. That's why we're thrilled to be fostering collaboration, engaging boots-on-the-ground organizations, and putting in the work to keep these families connected." -Scot Henley, executive director of Digitunity. Military families rely on technology to manage deployment and frequent relocation. Communication with friends and family relies on email, voice, and video calls. Military spouses often work remote jobs to accommodate their frequent moves. Children often need to attend classes and complete homework online. When only the military service member is relocated, a laptop is often the only means of communication between them and their family. One Digitunity partner, The Outlook Foundation, provides computers to deployed service personnel and their stateside families, ensuring family members can communicate with one another and access the services they need. The Armed Services YMCA, another Digitunity partner, specializes in aiding junior enlisted military personnel and their families through social, educational, and recreational programs focused on youth development, healthy living, and social responsibility. Many of these programs occur remotely through technology. About Digitunity: Since the 1980s, Digitunity has advanced digital inclusion by connecting donors of technology with organizations serving people in need. Our mission is to ensure everyone who needs a computer has one, along with robust internet connectivity and digital literacy skills.

Read More

Fundraising

Qgiv and Virtuous Partner to Create a Personalized Donor Experience

Qgiv | November 08, 2022

Qgiv, a leading provider of nonprofit fundraising technology, has partnered with Virtuous CRM to release a new integration that enriches donor information with giving behaviors. With this integration, fundraising professionals can automatically leverage the power of predictive technology to better engage, retain, and thank donors based on their unique giving history and preferences. Nonprofit fundraisers that utilize the integration will have a complete view of their donors’ preferences, giving history, wealth data, demographic information, and more to help them make data-backed predictions on when it’s best to connect with their donors and make an appeal. “Disparate systems and siloed data afflict the nonprofit industry, leaving fundraisers with minimal insight into the behaviors and trends that are unique to their donors, By seamlessly integrating our technologies, we’re bringing fundraisers into the future of visual data and predictive donor experiences to create deeper and more meaningful connections.” -Todd Baylis, president of Qgiv. Qgiv’s donation forms, event registration, text fundraising, peer to peer, and auction tools offer flexibility for events and campaigns that require unique settings beyond what a donor management system can traditionally offer. Out-of-the-box integration settings available in Qgiv make it easy to quickly connect and automatically sync the philanthropic actions captured within Qgiv into the Virtuous CRM. Custom mappings are also available for fundraisers who want to transfer specific data points to preselected fields within Virtuous. “We have worked closely with Qgiv to develop an integration that gives fundraisers an unparalleled view into their supporters, This partnership brings the data within Virtuous and Qgiv together so fundraisers can make strategic decisions based on a rich history of data that paints a complete view of the donor.” -Gabe Cooper, founder & CEO Virtuous. About Virtuous: Much more than a nonprofit CRM, Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Virtuous helps unify fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale. About Qgiv: Qgiv, Inc. is a leading digital fundraising platform empowering 13,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Through online giving and event registration forms, text fundraising, peer-to-peer fundraisers, and auction events, Qgiv provides a full suite of fundraising solutions that integrate with industry-leading CRMs and email providers to provide a personalized giving experience for donors. Founded in 2007, they now serve more than 6,000 nonprofits in the US and Canada who have collectively raised over $2 billion using Qgiv’s platform. Qgiv is known for their free, award-winning customer service, customizable platform, and flexible pricing. Qgiv is committed to helping people fulfill their passion to make a difference for others by equipping fundraisers with tools and educational resources to advance their knowledge and move their missions forward.

Read More

Nonprofit Technology

GivingDNA Announces New Features to Help Nonprofits Identify Philanthropic Non-Donors and Crypto Donors

The Giving Block | October 19, 2022

GivingDNA, an all-in-one fundraising analytics, data visualization, and wealth profiling tool, is excited to introduce two new donor sets: philanthropic non-donors and cryptocurrency donors. These opportunity segments are pre-built to analyze your donors' giving behaviors, and then predict who an organization can reliably engage for that next gift, removing the guesswork and identifying prospects who have a tendency to give. The segments are also ready to use, so fundraisers are empowered to act on the new donor sets immediately. One of the newest opportunity segments is an organization's philanthropic non-donors — These constituents are already in your database and are actively supporting other nonprofits, but have yet to give to you. By using this segment, fundraisers can better understand acquisition opportunities already on file and the constituent motivations to better align messaging to resonate with the segment's values and interests. "In today's economic uncertainty, continued acquisition of new donors is just as important as retaining and stewarding the donors we have, The good news is, this segment is prime for conversion as they have familiarity with your organization. By leveraging this segment, you can better understand donor motivations and customize your case to their interests and draft your appeal accordingly." -Ryan Carpenter, Vice President of Client Success at GivingDNA. The second opportunity segment identifies potential cryptocurrency donors so fundraisers can begin stewarding them in a manner relevant to how they give. GivingDNA's unique crypto segment will be a game-changer for the industry, as these essential insights can drive a nonprofit's giving strategy for years to come. For example, fundraisers will determine how many donors use cryptocurrency and whether they should accept crypto donations. They will also identify a new generation of donors poised to give sizable gifts. According to The Giving Block, which provides an ecosystem for crypto donation, one nonprofit found its average crypto gift was $3,000 and its highest was $55,000. "Crypto cannot be ignored anymore, and we want to make it easier for marketers to target and serve those with this asset, This exciting new feature will help fundraisers identify crypto donors already in their files and open channels for those donors to make a greater impact in the organization." -Rebecca Gregory Segovia, General Manager of GivingDNA. The brilliant thing about this new opportunity through GivingDNA is that you don't have to understand crypto in order to receive it as a donation, said Pat Duffy, Co-Founder of The Giving Block. "The Giving Block makes it easy for nonprofits to accept crypto donations and immediately convert the gift to cash. This means that nonprofits have the potential to receive larger gifts and engage a younger donor audience, without having to worry about having an in-depth understanding of crypto. GivingDNA: GivingDNA is the next generation of wealth intelligence + data analytics that uniquely combines your internal data with external insights to inform all areas of your fundraising strategy, from annual fund segmentation to mid/major gift prospecting and portfolio optimization. Fundraisers rely on GivingDNA for real-time data visualization to guide insights and strategy across their entire organization. The Giving Block: Founded in 2018, The Giving Block, a Shift4 company, is turning Crypto Philanthropy into one of the greatest forces for good on the planet by making cryptocurrency fundraising easy for nonprofits while empowering donors to give Bitcoin and other cryptocurrencies to their favorite causes. The Giving Block currently enables more than 1,000 mission-driven organizations, charities, universities, and faith-based organizations of all sizes to accept cryptocurrency donations and helps them maximize their fundraising outcomes with strategic consulting and personal support.

Read More

Nonprofit Technology

Digitunity is Connecting Military Families With Technology

Digitunity | November 14, 2022

Frequent relocation takes a significant toll on military personnel and their families. A lack of technology can make this even more difficult. That's why Digitunity partners with organizations including Tech for Troops, Heroes Deserve Help, The Outlook Foundation, and The Armed Services YMCA, to connect military families, regardless of location, with devices like computers for remote learning and work. The technology gap between those who don't have access to the internet and digital devices versus those who do is referred to as the digital divide. This disparity prevents underserved groups from gaining access to the educational and economic resources that they need. Digitunity is a national nonprofit that bridges the digital divide by connecting technology donors with non-profit organizations serving people in need, including military families and veterans. "On average, military-connected kids attend 6-9 schools from kindergarten through 12th grade. This illustrates how relocation can have a negative impact on military families, Our partnerships with outstanding veterans' organizations in our Digital Opportunity Network put these life-changing devices in the hands of those who need them most. In this age of digital connectedness, we believe no military family member should go without the technology they need. That's why we're thrilled to be fostering collaboration, engaging boots-on-the-ground organizations, and putting in the work to keep these families connected." -Scot Henley, executive director of Digitunity. Military families rely on technology to manage deployment and frequent relocation. Communication with friends and family relies on email, voice, and video calls. Military spouses often work remote jobs to accommodate their frequent moves. Children often need to attend classes and complete homework online. When only the military service member is relocated, a laptop is often the only means of communication between them and their family. One Digitunity partner, The Outlook Foundation, provides computers to deployed service personnel and their stateside families, ensuring family members can communicate with one another and access the services they need. The Armed Services YMCA, another Digitunity partner, specializes in aiding junior enlisted military personnel and their families through social, educational, and recreational programs focused on youth development, healthy living, and social responsibility. Many of these programs occur remotely through technology. About Digitunity: Since the 1980s, Digitunity has advanced digital inclusion by connecting donors of technology with organizations serving people in need. Our mission is to ensure everyone who needs a computer has one, along with robust internet connectivity and digital literacy skills.

Read More

Fundraising

Qgiv and Virtuous Partner to Create a Personalized Donor Experience

Qgiv | November 08, 2022

Qgiv, a leading provider of nonprofit fundraising technology, has partnered with Virtuous CRM to release a new integration that enriches donor information with giving behaviors. With this integration, fundraising professionals can automatically leverage the power of predictive technology to better engage, retain, and thank donors based on their unique giving history and preferences. Nonprofit fundraisers that utilize the integration will have a complete view of their donors’ preferences, giving history, wealth data, demographic information, and more to help them make data-backed predictions on when it’s best to connect with their donors and make an appeal. “Disparate systems and siloed data afflict the nonprofit industry, leaving fundraisers with minimal insight into the behaviors and trends that are unique to their donors, By seamlessly integrating our technologies, we’re bringing fundraisers into the future of visual data and predictive donor experiences to create deeper and more meaningful connections.” -Todd Baylis, president of Qgiv. Qgiv’s donation forms, event registration, text fundraising, peer to peer, and auction tools offer flexibility for events and campaigns that require unique settings beyond what a donor management system can traditionally offer. Out-of-the-box integration settings available in Qgiv make it easy to quickly connect and automatically sync the philanthropic actions captured within Qgiv into the Virtuous CRM. Custom mappings are also available for fundraisers who want to transfer specific data points to preselected fields within Virtuous. “We have worked closely with Qgiv to develop an integration that gives fundraisers an unparalleled view into their supporters, This partnership brings the data within Virtuous and Qgiv together so fundraisers can make strategic decisions based on a rich history of data that paints a complete view of the donor.” -Gabe Cooper, founder & CEO Virtuous. About Virtuous: Much more than a nonprofit CRM, Virtuous is the only responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Virtuous helps unify fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale. About Qgiv: Qgiv, Inc. is a leading digital fundraising platform empowering 13,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Through online giving and event registration forms, text fundraising, peer-to-peer fundraisers, and auction events, Qgiv provides a full suite of fundraising solutions that integrate with industry-leading CRMs and email providers to provide a personalized giving experience for donors. Founded in 2007, they now serve more than 6,000 nonprofits in the US and Canada who have collectively raised over $2 billion using Qgiv’s platform. Qgiv is known for their free, award-winning customer service, customizable platform, and flexible pricing. Qgiv is committed to helping people fulfill their passion to make a difference for others by equipping fundraisers with tools and educational resources to advance their knowledge and move their missions forward.

Read More

Nonprofit Technology

GivingDNA Announces New Features to Help Nonprofits Identify Philanthropic Non-Donors and Crypto Donors

The Giving Block | October 19, 2022

GivingDNA, an all-in-one fundraising analytics, data visualization, and wealth profiling tool, is excited to introduce two new donor sets: philanthropic non-donors and cryptocurrency donors. These opportunity segments are pre-built to analyze your donors' giving behaviors, and then predict who an organization can reliably engage for that next gift, removing the guesswork and identifying prospects who have a tendency to give. The segments are also ready to use, so fundraisers are empowered to act on the new donor sets immediately. One of the newest opportunity segments is an organization's philanthropic non-donors — These constituents are already in your database and are actively supporting other nonprofits, but have yet to give to you. By using this segment, fundraisers can better understand acquisition opportunities already on file and the constituent motivations to better align messaging to resonate with the segment's values and interests. "In today's economic uncertainty, continued acquisition of new donors is just as important as retaining and stewarding the donors we have, The good news is, this segment is prime for conversion as they have familiarity with your organization. By leveraging this segment, you can better understand donor motivations and customize your case to their interests and draft your appeal accordingly." -Ryan Carpenter, Vice President of Client Success at GivingDNA. The second opportunity segment identifies potential cryptocurrency donors so fundraisers can begin stewarding them in a manner relevant to how they give. GivingDNA's unique crypto segment will be a game-changer for the industry, as these essential insights can drive a nonprofit's giving strategy for years to come. For example, fundraisers will determine how many donors use cryptocurrency and whether they should accept crypto donations. They will also identify a new generation of donors poised to give sizable gifts. According to The Giving Block, which provides an ecosystem for crypto donation, one nonprofit found its average crypto gift was $3,000 and its highest was $55,000. "Crypto cannot be ignored anymore, and we want to make it easier for marketers to target and serve those with this asset, This exciting new feature will help fundraisers identify crypto donors already in their files and open channels for those donors to make a greater impact in the organization." -Rebecca Gregory Segovia, General Manager of GivingDNA. The brilliant thing about this new opportunity through GivingDNA is that you don't have to understand crypto in order to receive it as a donation, said Pat Duffy, Co-Founder of The Giving Block. "The Giving Block makes it easy for nonprofits to accept crypto donations and immediately convert the gift to cash. This means that nonprofits have the potential to receive larger gifts and engage a younger donor audience, without having to worry about having an in-depth understanding of crypto. GivingDNA: GivingDNA is the next generation of wealth intelligence + data analytics that uniquely combines your internal data with external insights to inform all areas of your fundraising strategy, from annual fund segmentation to mid/major gift prospecting and portfolio optimization. Fundraisers rely on GivingDNA for real-time data visualization to guide insights and strategy across their entire organization. The Giving Block: Founded in 2018, The Giving Block, a Shift4 company, is turning Crypto Philanthropy into one of the greatest forces for good on the planet by making cryptocurrency fundraising easy for nonprofits while empowering donors to give Bitcoin and other cryptocurrencies to their favorite causes. The Giving Block currently enables more than 1,000 mission-driven organizations, charities, universities, and faith-based organizations of all sizes to accept cryptocurrency donations and helps them maximize their fundraising outcomes with strategic consulting and personal support.

Read More

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