Nonprofit Technology Trends for 2019

| January 2, 2019

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Here are some thoughts by NPTech cognoscenti on what we can expect in nonprofit technology 2019. We cover trends for the coming year in the areas of nonprofit tech, foundation tech, and church tech by the smartest people we could find. We hope you find our predictions surprising, informative, and maybe a bit unsettling. Welcome to nonprofit technology in 2019.

Spotlight

New Jersey Psychological Association

The New Jersey Psychological Association (NJPA) is more than just a professional association for psychologists in the State of New Jersey. Recognized as one of the strongest state psychological associations in the country, NJPA is an indispensable network of resources for the public and media, a staunch advocate for psychologists in the state, and an influential presence helping shape mental health policies in New Jersey.

OTHER ARTICLES

How to Drive User-Generated Content for Your Nonprofit

Article | June 26, 2020

Eighty-six percent of millennials consider user-generated content as a good gauge of a brand’s overall quality. User-generated content comes from unpaid fans of an organization who share their experiences with that brand through their social media platforms, and can include a variety of content, like videos, photos, tweets, blogs, and reviews. This type of content also serves an organic way for supporters to promote your nonprofit to one another. It’s key to increasing your message’s reach, as 92% of consumers say they trust recommendations from other consumers, even those they don’t know, more than content directly from a brand.

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Virtuous Web Listener: The Tracking Pixel Responsive Nonprofits Need to Grow Revenue

Article | March 23, 2020

At Virtuous, our top priority is to support nonprofits as they evolve to meet the demands of the modern donor. That means identifying generosity trends, researching new fundraising philosophies and adding new features to our products on a regular basis. Recently, we released a tracking pixel called Web Listener to help our customers understand their donors more accurately, using real-time website behavior data. Here is a look at what we’ve learned so far. More importantly, read why we think using a tracking pixel is important for responsive fundraising.

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7 Emails Your Nonprofit Can Send During the COVID-19 Outbreak

Article | March 23, 2020

The COVID-19 (coronavirus) outbreak has forced a massive shift in the way nonprofits operate day to day. Aside from all the changes your nonprofit might have to make internally, you must also figure out your strategy to maintain email marketing during a pandemic so that your supporters are well-informed of any major changes and what the future holds. Whether you want to update your community on changes to your fundraising events, send a message of thanks, or simply greet them, it’s important now, more than ever, to send well-crafted emails that not only keep your supporters informed, but also keep your nonprofit top of mind during the tumult of a global event.

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Now Is Not the Time to Stop Fundraising

Article | April 6, 2020

Twice this week, I have heard from nonprofit organizations that boards of directors have “forbidden” them to conduct any type of fundraising during this period of Coronavirus-induced uncertainty. Last week, several agencies told me they have no reserves, but still think it would look bad to fundraise right now. Here’s the thing: It would be worse to go out of business because fundraising was nixed during a time when organizations arguably need it most.

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Spotlight

New Jersey Psychological Association

The New Jersey Psychological Association (NJPA) is more than just a professional association for psychologists in the State of New Jersey. Recognized as one of the strongest state psychological associations in the country, NJPA is an indispensable network of resources for the public and media, a staunch advocate for psychologists in the state, and an influential presence helping shape mental health policies in New Jersey.

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