Nonprofit Community building Through Social Media

DARCY PETERS | January 8, 2020

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It’s inescapable! Social media is here to stay. To grow your nonprofit community, leveraging this sophisticated, largely-adopted marketing avenue is going to be essential. It’s not hard to leverage this ever-growing tool, though. That’s what we’ll talk through today. It’s probably not surprising to know that in 2018, 69% of U.S. adults used at least one social media site. I suspect that number has risen across 2019, and will continue to do so. Facebook has been especially influential, with 80% of people ages 18 to 49 on the platform. 55% of people 50+ years old are also using it. If you polled the followers of your nonprofit, do you think the numbers would be higher or lower than those? It’s a good possibility they’d be higher.

Spotlight

Wildlife Conservation Society

The Wildlife Conservation Society (WCS), founded in 1895, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. To achieve our mission, WCS, based at the Bronx Zoo, harnesses the power of its Global Conservation Program in nearly 60 nations and in all the world’s oceans and its five wildlife parks in New York City, visited by 4 million people annually. With a commitment to protect 50 percent of the world’s biodiversity, we address four of the biggest issues facing wildlife and wild places: climate change; natural resource exploitation; the connection between wildlife health and human health; and the sustainable development of human livelihoods. While taking on these issues, we manage more than 200 million acres of protected lands around the world, with more than 200 scientists on staff. Our history, dating back to ensuring the survival of the American bison, inspires our work each day. We hope our work in turn in

OTHER ARTICLES

5 Easy Ways to Boost Your Nonprofit's Online Presence

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Marketing is often the last thing most organizations think about when starting off. It makes sense that the most important things to do are develop a business plan, determine your service/product offering, get all your legal and financial ducks in a row, and find a way to go-to-market. However, for non-profit and for-purpose organizations just getting off the ground, one of the most important things to establish is your online image. Things that can be extremely influential in how quickly and effectively you can gain traction digitally are branding, social presence, and content curation.

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Now Is Not the Time to Stop Fundraising

Article | April 10, 2020

Twice this week, I have heard from nonprofit organizations that boards of directors have “forbidden” them to conduct any type of fundraising during this period of Coronavirus-induced uncertainty. Last week, several agencies told me they have no reserves, but still think it would look bad to fundraise right now. Here’s the thing: It would be worse to go out of business because fundraising was nixed during a time when organizations arguably need it most.

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Article | April 10, 2020

With the spread of COVID-19, businesses and nonprofits around the world are forced to change the way we communicate during a crisis. This poses an existential risk for nonprofits who rely on galas and other in-person events to fuel our organizations. Nonprofits depend on emotional appeal. We need our donors to feel connected to our missions. We need the people we serve to trust us. We need our employees to continue to give it their all. While the situation around coronavirus (COVID-19) restricts our ability to meet face-to-face, there are still powerful ways to engage our communities online by using video. Let’s explore some of the options you have to use video to keep your community connected and your donors motivated.

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How to Start a Nonprofit Podcast in 6 Steps

Article | April 10, 2020

One increasingly effective way for organizations to grow their audience and generate awareness is to start a nonprofit podcast. The Breastcancer.org nonprofit podcast, for instance, offers unique insights into prevention, treatment, research, and other breast cancer topics from medical experts and invited guests. The podcast has grown in popularity and now has over 48,000 fans on Facebook and 19,000 followers on Twitter. According to a 2017 study by Infinite Dials, 67 million Americans listen to at least one podcast per month. This listening rate has been growing by up to 10 to 20% per year. With the rise of smart home technologies like Google Home and Amazon Alexa, this trend will likely continue to gain traction.

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Spotlight

Wildlife Conservation Society

The Wildlife Conservation Society (WCS), founded in 1895, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. To achieve our mission, WCS, based at the Bronx Zoo, harnesses the power of its Global Conservation Program in nearly 60 nations and in all the world’s oceans and its five wildlife parks in New York City, visited by 4 million people annually. With a commitment to protect 50 percent of the world’s biodiversity, we address four of the biggest issues facing wildlife and wild places: climate change; natural resource exploitation; the connection between wildlife health and human health; and the sustainable development of human livelihoods. While taking on these issues, we manage more than 200 million acres of protected lands around the world, with more than 200 scientists on staff. Our history, dating back to ensuring the survival of the American bison, inspires our work each day. We hope our work in turn in

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