Nonprofit College Endowments after the School Closes

| March 10, 2017

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According to the U.S. Department of Education, more than 750 higher education institutions closed last year, including for-profit schools. Among these closing schools are private nonprofit colleges no longer able to fill the gaps between revenue and expenses and sustain operations while debt remains unpaid. While very few of the higher education institutions closing each year are private nonprofit schools, the annual number has tripled since the recession and is anticipated to remain stable or increase further, according to a 2015 Moody’s report. Many of the schools most at risk have fewer than 500 students and are affiliated with religious denominations.

Spotlight

Organization for Tropical Studies

The Organization for Tropical Studies (OTS) is a nonprofit consortium of nearly sixty universities, colleges, and research institutions from around the world. OTS was founded in 1963 with a mission “to provide leadership in education, research, and the responsible use of natural resources in the tropics.” To this end, OTS offers intensive field courses for undergraduates, graduate students, and natural resource professionals in tropical biology and related disciplines in Costa Rica and South Africa, facilitates research, participates in tropical forest conservation, maintains three biological stations in Costa Rica and conducts environmental education programs.

OTHER ARTICLES

Advocacy Basics Every Nonprofit Should Understand

Article | February 19, 2020

Countless nonprofits and nongovernmental organizations (NGOs) around the world are doing invaluable work to promote justice, care for people, and enact change. The scale of their impact often depends on the amount of support they can build up from various communities. Advocacy campaigns are one of the most effective ways to mobilize people into action. They raise awareness, educate people, seek to influence decision-makers, attract donations, help build your brand, and much more. A well-designed advocacy campaign has the potential to trigger wide-scale responses, prompt people to change their actions, and even affect government policies.

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Navigating Your Fundraising Season Amid the COVID-19 Outbreak

Article | March 10, 2020

The COVID-19 virus has been top of mind for many Washingtonians and nonprofit leaders these past few weeks. With the continued spread of the virus in Washington State, we know that nonprofit leaders are struggling to figure out how to respond. Your organization may have questions surrounding the impact this may have on your upcoming events, programming, and fundraising. Should we cancel or postpone our annual event? How might this affect our ability to deliver services in the next 3-6 months? What other ways can we engage donors and build community?

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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Article | May 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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LinkedIn for Nonprofits: 8 Strategies for Success

Article | March 9, 2020

LinkedIn, like its other social media counterparts, has hundreds of millions of registered users. However, a large user base doesn’t guarantee that you’ll drive engagement on your posts, which is what you really want. And a highly engaged audience, even if it’s smaller, is how you accomplish this. In that light, what makes LinkedIn valuable for your nonprofit is the audience. It’s a group of business to business (B2B) professionals who who are looking for connections and relevant content: they don’t want personal life updates or overtly politicized news, unless it’s relevant to their line of work. In fact, LinkedIn is the top choice for marketers who want to promote their content, data, and relevant news.

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Spotlight

Organization for Tropical Studies

The Organization for Tropical Studies (OTS) is a nonprofit consortium of nearly sixty universities, colleges, and research institutions from around the world. OTS was founded in 1963 with a mission “to provide leadership in education, research, and the responsible use of natural resources in the tropics.” To this end, OTS offers intensive field courses for undergraduates, graduate students, and natural resource professionals in tropical biology and related disciplines in Costa Rica and South Africa, facilitates research, participates in tropical forest conservation, maintains three biological stations in Costa Rica and conducts environmental education programs.

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