Nonprofit Advertising: A Guide to Different Approaches and Examples

SAYANA IZMAILOVA | February 25, 2020 | 116 views

If you’re working passionately for a cause, you know how heartbreaking it can feel to realize that you don’t always have the budget to make your nonprofit seen by the world. Billions of dollars are spent every year to design larger-than-life billboards and gorgeous commercials for products and services — a luxury that most nonprofits, especially local ones, can’t afford. Plus, advertising a cause is a different ballgame than advertising a product or service, because the exchange between donor and nonprofit isn’t tangible.

Spotlight

Brighton & Hove Food Partnership

We’re a non-profit organisation helping people learn to cook, eat a healthy diet, grow their own food and waste less food. We deliver projects on: We particularly work with vulnerable adults and people experiencing deprivation, isolation, ill health and other life challenges. Our work makes lasting changes to habits and behaviours which improve lives.

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NONPROFIT MANAGEMENT

5 Peer-to-Peer Fundraising Resources for a Winning Strategy

Article | July 29, 2022

In the age where you can watch a movie on your phone and answer the phone on your watch, convenience is the name of the game. To provide a flexible fundraising experience for the modern donor, your nonprofit can leverage peer-to-peer fundraising. Whether you hold a DIY campaign year-round or host time-based campaigns for specific programs, peer-to-peer fundraising campaigns are successful in part, because fundraisers choose how they raise money for your mission.

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NONPROFIT MANAGEMENT

Donor Data: 5 Data Tips for More Efficient Fundraising

Article | July 13, 2022

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser, these interactions provide a wealth of information.

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NONPROFIT MANAGEMENT

10 Digital Fundraising Ideas For 2020

Article | July 28, 2022

Digital fundraising is growing massively. In fact, it’s becoming one of the most popular strategies to raise money. In the last two years, digital fundraising grew by 24%, of which 65% of traffic was on mobile. While it’s likely that you have a donation page on your website, there’s more digital fundraising ideas that you can take advantage of to deliver a positive giving experience for your donors and grow your revenue. With a solid digital fundraising strategy in place, there’s no telling what your nonprofit can accomplish.

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Nonprofits, here are 2020’s top 5 tech trends

Article | February 10, 2020

New decade, new tech. The 20s are when nonprofits as a whole are going to use technology in unique and interesting ways. Many have already started to, which means there’s a lot trending this year.

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Spotlight

Brighton & Hove Food Partnership

We’re a non-profit organisation helping people learn to cook, eat a healthy diet, grow their own food and waste less food. We deliver projects on: We particularly work with vulnerable adults and people experiencing deprivation, isolation, ill health and other life challenges. Our work makes lasting changes to habits and behaviours which improve lives.

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NONPROFIT TECHNOLOGY

US LBM FOUNDATION TO MATCH GIVING TUESDAY DONATIONS MADE TO MEALS ON WHEELS AMERICA

Meals on Wheels America | November 29, 2022

The US LBM Foundation, a nonprofit organization founded by leading specialty building materials distributor US LBM, will match up to $100,000 all donations made on Giving Tuesday to Meals on Wheels America, the national leadership organization supporting community-based programs across the U.S. dedicated to addressing senior isolation and hunger. "Meals on Wheels programs, and the millions of seniors they serve annually, have been hit extra hard by lingering impacts of the pandemic and historic inflation raising the costs of food, gas and other necessities, That's why we're so grateful for the partnership of the US LBM Foundation to provide a matching challenge to our donors on Giving Tuesday. The impact of matching every gift, dollar for dollar, up to $100,000 will be a well-supported Meals on Wheels network – uniquely positioned to serve vulnerable aging adults from hunger and isolation, all year long." -Kristine Templin Chief Development Officer Meals on Wheels America. We're proud to partner with Meals on Wheels America and strengthen the communities that US LBM helps build every day, said US LBM Foundation Chairman and US LBM President and CEO L.T. Gibson. By matching donations up to $100,000 on Giving Tuesday, we hope to inspire others to join us this holiday season in supporting Meals on Wheels and the important work they do year-round to provide warm meals, friendship and assistance to millions of seniors in need nationwide. About the US LBM Foundation: The US LBM Foundation is registered 501(c)(3) nonprofit organization dedicated to improving the quality of life in communities across the United States. The Foundation was established in 2013 by US LBM, a leader in the building materials industry, to help fulfill the company's mission of giving back in the communities where it operates. The US LBM Foundation supports causes and organizations through financial and in-kind donations that address critical community challenges, including economic development, housing, health care and human services. About Meals on Wheels America: Meals on Wheels America is the leadership organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network serves virtually every community in America and, along with more than two million staff and volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America's seniors to live nourished lives with independence and dignity. By providing funding, leadership, education, research and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time.

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NONPROFIT TECHNOLOGY

5WPR Impact Team Announces Partnership with NYC-based Non-Profit Organization Henry Street Settlement

Henry Street Settlement | November 29, 2022

5WPR, one of the largest independently owned PR firms in the U.S., announces today the new 5W Impact team will be partnering with Henry Street Settlement, a nonprofit social service agency in the Lower East Side neighborhood of New York City. The 5W Impact team is an employee-driven initiative to offer pro bono services and promote volunteerism for staff-nominated causes. Henry Street Settlement, which provides social services, arts programs and health care services to New Yorkers of all ages, aligns with the team's mission of making a greater community impact. Over the fourth quarter, the 5W Impact team will be working alongside Henry Street Settlement to promote the agency and its programs including the NYCHA Arts Initiative, Community Response Team, Mentoring and Nurturing (M.A.N.) program and more. 5W will also be working to improve Henry Street Settlement's digital and social media strategies. "Henry Street Settlement is a deeply impactful organization that has served New York's Lower East Side for decades, The 5W Impact Team is thrilled to be working alongside such a great organization and we look forward to supporting them with our best media and social media teams." -Matthew Caiola Co-CEO 5WPR. Henry Street Settlement has been helping New Yorkers for over 125 years said Barbara Kancelbaum at Henry Street Settlement. We are honored to work with the 5W Impact team to promote all of the meaningful work our agency does to support our community. About Henry Street Settlement: Henry Street Settlement opens doors of opportunity for Lower East Side residents and other New Yorkers through social services, arts, and health care programs. Founded in 1893, the organization is distinguished by its commitment to listening to and learning from its neighbors—and then acting to meet the most pressing needs of our community. The Settlement offers more than 50 programs to people off all ages in the areas of Employment & Education, Transitional & Supportive Housing, Health & Wellness, Senior Services, and Visual and Performing Arts. About 5WPR: 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 275 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). Founded by Ronn Torossian nearly 20 years ago, 5W was named to Inc. Magazine's Best Workplaces 2022 list, awarded 2020 PR Agency of The Year, and brings leading businesses a resourceful, bold and results-driven approach to communication.

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NONPROFIT TECHNOLOGY

Kindness Duck Project and Building Wishes Announce Plans for Uvalde Memorial Park Project

Building Wishes | November 28, 2022

Both the Kindness Duck Project (KDP) and Building Wishes are excited to announce the approval of first steps in the Uvalde Memorial Park Project by Uvalde’s City Council Tuesday evening. Operating out of the Fort Worth/North Texas area, both organizations continue to expand their scope of building a better future for others through kindness. “This is a pain no one should endure, and many families' lives have been changed forever. KDP started a fundraiser the evening of May 24th to raise money to send to hospitals directly to help pay for Robb-related medical bills. When the opportunity to team up with Building Wishes arose, KDP jumped at the opportunity to create a project that would simultaneously honor the victims and their families, while giving the entire community a shining light in darker times. “What the people, community, and families need right now is love. Love. Care. Kindness. Anything. Everything.” -Kyle Wagner, Executor Director of KDP. Originally known as ‘The Grove,’ Uvalde Memorial Park sits on roughly ten acres of city property. Officially renamed and dedicated on November 11, 1927, Uvalde Memorial Park has seen numerous additions and alterations, though the greater park area’s significance and usage in downtown Uvalde simultaneously has waned over time. Building Wishes and KDP hope to uniquely honor the victims of the Robb tragedy as ‘pillars of the community’ while creating a bridge to a path forward for Uvalde by providing a large, diverse, and inclusive area for the community to gather, play, celebrate, and remember. “Building Wishes is beyond honored and excited to be a part of the Uvalde Memorial Park redesign and construction, We truly believe this park will be a light in the community and a place that families, citizens, and visitors can build memories for decades to come.” -Brian Grossman, Executive Director of Building Wishes. Building Wishes and KDP hope that Uvalde Memorial Park will be a place to promote light and life through play and gathering, learning and art, in the past, present, and future. “Kindness is the agenda. Nothing else, says Wagner. We have teamed up with strategic nonprofit partners, such as A Memory Grows, to help us carry out this expansive, yet delicate, vision. Now, we are asking others – foundations, nonprofits, corporations, groups, families, even individuals – to join us in giving Uvalde something to bridge the past, present, and future together. About the Building Wishes: Growing from a 35-year-old commercial-design build firm, Building Wishes builds things for the good of others by bringing safe, accessible playsets and playhouses to kids facing tremendous obstacles. Partnering with amazing companies and other nonprofits, Building Wishes allows them to be part of something so much bigger than themselves to make a difference. Since its inception, the now 501(c)(3) nonprofit has built over 50 playhouses for children and their families and is currently working on the first Make-A-Wish All Abilities Park in Glenn Heights, TX. About the Kindness Duck Project: The Kindness Duck Project began with a vision to teach children about kindness by leaving little rubber ‘Kindness Ducks’ as mementos for recipients, who would then, in turn, pass along new random acts of kindness. The #KindnessDuck movement grew and is now a certified 501(c)(3) nonprofit. Their mission is simple — Plant Kindness, Grow Kindness, Share Kindness. Their goal — to promote kindness in as many ways and to as many people as possible! About A Memory Grows: A 501(c)(3) nonprofit based out of Fort Worth, TX, A Memory Grows provides retreats and special events for parents whose children have died. Founded by DeAndrea Dare and Aaron Graham as a legacy to their son Max, their core belief is that the love between a parent and child never dies. The mission of A Memory Grows is to provide a safe space of healing and peace for parents by bringing together those who have experienced a similar loss. Love never dies, love always carries on.

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NONPROFIT TECHNOLOGY

US LBM FOUNDATION TO MATCH GIVING TUESDAY DONATIONS MADE TO MEALS ON WHEELS AMERICA

Meals on Wheels America | November 29, 2022

The US LBM Foundation, a nonprofit organization founded by leading specialty building materials distributor US LBM, will match up to $100,000 all donations made on Giving Tuesday to Meals on Wheels America, the national leadership organization supporting community-based programs across the U.S. dedicated to addressing senior isolation and hunger. "Meals on Wheels programs, and the millions of seniors they serve annually, have been hit extra hard by lingering impacts of the pandemic and historic inflation raising the costs of food, gas and other necessities, That's why we're so grateful for the partnership of the US LBM Foundation to provide a matching challenge to our donors on Giving Tuesday. The impact of matching every gift, dollar for dollar, up to $100,000 will be a well-supported Meals on Wheels network – uniquely positioned to serve vulnerable aging adults from hunger and isolation, all year long." -Kristine Templin Chief Development Officer Meals on Wheels America. We're proud to partner with Meals on Wheels America and strengthen the communities that US LBM helps build every day, said US LBM Foundation Chairman and US LBM President and CEO L.T. Gibson. By matching donations up to $100,000 on Giving Tuesday, we hope to inspire others to join us this holiday season in supporting Meals on Wheels and the important work they do year-round to provide warm meals, friendship and assistance to millions of seniors in need nationwide. About the US LBM Foundation: The US LBM Foundation is registered 501(c)(3) nonprofit organization dedicated to improving the quality of life in communities across the United States. The Foundation was established in 2013 by US LBM, a leader in the building materials industry, to help fulfill the company's mission of giving back in the communities where it operates. The US LBM Foundation supports causes and organizations through financial and in-kind donations that address critical community challenges, including economic development, housing, health care and human services. About Meals on Wheels America: Meals on Wheels America is the leadership organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network serves virtually every community in America and, along with more than two million staff and volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America's seniors to live nourished lives with independence and dignity. By providing funding, leadership, education, research and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time.

Read More

NONPROFIT TECHNOLOGY

5WPR Impact Team Announces Partnership with NYC-based Non-Profit Organization Henry Street Settlement

Henry Street Settlement | November 29, 2022

5WPR, one of the largest independently owned PR firms in the U.S., announces today the new 5W Impact team will be partnering with Henry Street Settlement, a nonprofit social service agency in the Lower East Side neighborhood of New York City. The 5W Impact team is an employee-driven initiative to offer pro bono services and promote volunteerism for staff-nominated causes. Henry Street Settlement, which provides social services, arts programs and health care services to New Yorkers of all ages, aligns with the team's mission of making a greater community impact. Over the fourth quarter, the 5W Impact team will be working alongside Henry Street Settlement to promote the agency and its programs including the NYCHA Arts Initiative, Community Response Team, Mentoring and Nurturing (M.A.N.) program and more. 5W will also be working to improve Henry Street Settlement's digital and social media strategies. "Henry Street Settlement is a deeply impactful organization that has served New York's Lower East Side for decades, The 5W Impact Team is thrilled to be working alongside such a great organization and we look forward to supporting them with our best media and social media teams." -Matthew Caiola Co-CEO 5WPR. Henry Street Settlement has been helping New Yorkers for over 125 years said Barbara Kancelbaum at Henry Street Settlement. We are honored to work with the 5W Impact team to promote all of the meaningful work our agency does to support our community. About Henry Street Settlement: Henry Street Settlement opens doors of opportunity for Lower East Side residents and other New Yorkers through social services, arts, and health care programs. Founded in 1893, the organization is distinguished by its commitment to listening to and learning from its neighbors—and then acting to meet the most pressing needs of our community. The Settlement offers more than 50 programs to people off all ages in the areas of Employment & Education, Transitional & Supportive Housing, Health & Wellness, Senior Services, and Visual and Performing Arts. About 5WPR: 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 275 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). Founded by Ronn Torossian nearly 20 years ago, 5W was named to Inc. Magazine's Best Workplaces 2022 list, awarded 2020 PR Agency of The Year, and brings leading businesses a resourceful, bold and results-driven approach to communication.

Read More

NONPROFIT TECHNOLOGY

Kindness Duck Project and Building Wishes Announce Plans for Uvalde Memorial Park Project

Building Wishes | November 28, 2022

Both the Kindness Duck Project (KDP) and Building Wishes are excited to announce the approval of first steps in the Uvalde Memorial Park Project by Uvalde’s City Council Tuesday evening. Operating out of the Fort Worth/North Texas area, both organizations continue to expand their scope of building a better future for others through kindness. “This is a pain no one should endure, and many families' lives have been changed forever. KDP started a fundraiser the evening of May 24th to raise money to send to hospitals directly to help pay for Robb-related medical bills. When the opportunity to team up with Building Wishes arose, KDP jumped at the opportunity to create a project that would simultaneously honor the victims and their families, while giving the entire community a shining light in darker times. “What the people, community, and families need right now is love. Love. Care. Kindness. Anything. Everything.” -Kyle Wagner, Executor Director of KDP. Originally known as ‘The Grove,’ Uvalde Memorial Park sits on roughly ten acres of city property. Officially renamed and dedicated on November 11, 1927, Uvalde Memorial Park has seen numerous additions and alterations, though the greater park area’s significance and usage in downtown Uvalde simultaneously has waned over time. Building Wishes and KDP hope to uniquely honor the victims of the Robb tragedy as ‘pillars of the community’ while creating a bridge to a path forward for Uvalde by providing a large, diverse, and inclusive area for the community to gather, play, celebrate, and remember. “Building Wishes is beyond honored and excited to be a part of the Uvalde Memorial Park redesign and construction, We truly believe this park will be a light in the community and a place that families, citizens, and visitors can build memories for decades to come.” -Brian Grossman, Executive Director of Building Wishes. Building Wishes and KDP hope that Uvalde Memorial Park will be a place to promote light and life through play and gathering, learning and art, in the past, present, and future. “Kindness is the agenda. Nothing else, says Wagner. We have teamed up with strategic nonprofit partners, such as A Memory Grows, to help us carry out this expansive, yet delicate, vision. Now, we are asking others – foundations, nonprofits, corporations, groups, families, even individuals – to join us in giving Uvalde something to bridge the past, present, and future together. About the Building Wishes: Growing from a 35-year-old commercial-design build firm, Building Wishes builds things for the good of others by bringing safe, accessible playsets and playhouses to kids facing tremendous obstacles. Partnering with amazing companies and other nonprofits, Building Wishes allows them to be part of something so much bigger than themselves to make a difference. Since its inception, the now 501(c)(3) nonprofit has built over 50 playhouses for children and their families and is currently working on the first Make-A-Wish All Abilities Park in Glenn Heights, TX. About the Kindness Duck Project: The Kindness Duck Project began with a vision to teach children about kindness by leaving little rubber ‘Kindness Ducks’ as mementos for recipients, who would then, in turn, pass along new random acts of kindness. The #KindnessDuck movement grew and is now a certified 501(c)(3) nonprofit. Their mission is simple — Plant Kindness, Grow Kindness, Share Kindness. Their goal — to promote kindness in as many ways and to as many people as possible! About A Memory Grows: A 501(c)(3) nonprofit based out of Fort Worth, TX, A Memory Grows provides retreats and special events for parents whose children have died. Founded by DeAndrea Dare and Aaron Graham as a legacy to their son Max, their core belief is that the love between a parent and child never dies. The mission of A Memory Grows is to provide a safe space of healing and peace for parents by bringing together those who have experienced a similar loss. Love never dies, love always carries on.

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