WELCOME TO THE NONPROFIT REPORT
Non-Profits Should Market Like Big Brands
| July 31, 2018
From One To Another is a not for profit organization focused on providing health and education to women in Kenya. The organization resides in Sweden and is registered with the Swedish Tax Office.
Article | March 23, 2020
At Virtuous, our top priority is to support nonprofits as they evolve to meet the demands of the modern donor. That means identifying generosity trends, researching new fundraising philosophies and adding new features to our products on a regular basis. Recently, we released a tracking pixel called Web Listener to help our customers understand their donors more accurately, using real-time website behavior data. Here is a look at what we’ve learned so far. More importantly, read why we think using a tracking pixel is important for responsive fundraising.
Article | February 25, 2020
A common complaint from nonprofit staff is that the board of directors is “micromanaging.” What exactly does that mean? Why do they micromanage? Whose fault is it? What can be done to help boards do the real work they are meant to do? One might argue that everything a nonprofit does is the board’s business. However, that doesn’t mean the board must be involved in every operational detail or approve every decision that the chief executive makes. Where do you draw the line?
Article | February 13, 2020
Nonprofit board leadership has always been a bit tricky for those in charge. Board chairs are, like the other members of the board, deeply invested in the success of the nonprofit itself. Further, they appreciate the connections being on a board affords. In addition, however, nonprofit board chairs and directors are also directly responsible for the cohesiveness, effectiveness, and, eventually, results of the decisions that are made. To this end, those that are the most impacted by these decisions should be on the lookout for new ways to empower boards to be effective and inventive. Nonprofits rely heavily on their boards for strategic decision making. Giving boards the right tools and resources to do so is half of the battle.
Article | February 26, 2020
Spring fundraising is fast-approaching and it’s tugging at your charity heart strings! You want to choose a new cause to support, but you can’t seem to find the right one for you. You’ve tried typing the word “charity” into Google, only to find approximately 260 million results. You then tried to lighten the search by typing in “charity causes,” but you still received 65 million results! No one has time to search through 65 million results to find a cause that’s just right for them to support. So how do you choose the right nonprofit organization? Here are four simple steps to finding the perfect cause for you.
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