Monthly Recurring Revenue Programs: The Fundamentals

| January 4, 2017

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Among a number of benefits, monthly recurring revenue programs generate a predictable flow of income, boost donor retention rates, and increase donor lifetime value year over year. While it’s clear that social impact organizations should develop these programs to capture these benefits, they require thoughtful planning and preparation in order to truly be successful. In a recent webinar with Matt Scott, Chief Development Officer of Classy Certified Partner CauseMic, we took a deep dive into monthly giving best practices collected from industry-leading nonprofits. While the webinar covered everything from fundamental must-haves to tips on growing your number of recurring gifts over time, we pulled three of our favorite takeaways from the chat.

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Centre for Policy Research

The Centre for Policy Research (CPR) has been one of India’s leading public policy think tanks since 1973. The Centre is a non-profit, independent institution dedicated to conducting research that contributes to a more robust public discourse about the structures and processes that shape life in India.

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The COVID-19 (coronavirus) outbreak has forced a massive shift in the way nonprofits operate day to day. Aside from all the changes your nonprofit might have to make internally, you must also figure out your strategy to maintain email marketing during a pandemic so that your supporters are well-informed of any major changes and what the future holds. Whether you want to update your community on changes to your fundraising events, send a message of thanks, or simply greet them, it’s important now, more than ever, to send well-crafted emails that not only keep your supporters informed, but also keep your nonprofit top of mind during the tumult of a global event.

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Spotlight

Centre for Policy Research

The Centre for Policy Research (CPR) has been one of India’s leading public policy think tanks since 1973. The Centre is a non-profit, independent institution dedicated to conducting research that contributes to a more robust public discourse about the structures and processes that shape life in India.

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